Tatiana Avdjiev

Provided organizational leadership in development and execution of marketing campaigns.

• Directed strategy and planned implementation of new digital development based on company targets, product specifications, market data and budget factors.
• Evaluated program effectiveness to determine return on investment.
• Managed Marketing Communications team focused on digital content creation, in-depth analytics, and campaign execution, increasing social reach by 10%.
• Provided vision and leadership to sales and product teams in developing tools and programs.
• Supported and managed promotional events and trade shows to achieve strategic and business development goals.
• Conceptualized brand identity, promoted brand guidelines and leveraged marketing channels to drive sales.

Spearheaded marketing content creation for global channels. Managed campaigns end-to-end, from initial concept through final implementation and analytics.

• Built digital marketing roadmap and strategic growth plan.
• Optimized web pages to improve SEO and usability, resulting in over 20% increase in traffic and conversions.
• Drove marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
• Boosted brand awareness with a robust online presence.
• Scrutinized market trends to stay current on consumer and competitor changes.

Led business management of large-scale digital projects, including award-winning website redesign, mobile app, and social media initiatives.

• Promoted solar toolkit successfully using multiple marketing strategies.
• Owned website content with over 500 pages.
• Managed budget and collaboration with creative teams.
• Governed digital processes for Exelon Utilities.
• Achieved top rankings in JD Power reports for customer satisfaction by conceptualizing, planning, and executing effective enhancements to UI/UX.