TATIANA GUTU
Richmond,TX
Summary
Results-driven Marketing Manager with a proven track record in campaign development and execution. Excels in managing all phases of marketing initiatives, fostering strong relationships, and utilizing innovative strategies to promote products. Skilled in analyzing market trends to identify growth opportunities and enhance brand visibility.
Overview
15
15
years of professional experience
Work History
Senior Acquisition Marketing Manager
HUMAN POWER OF N
Austin, Texas
01.2023 - Current
- Currently responsible for managing the relationship with media agencies and the execution of the demand generation efforts across all formats of TV & CTV, as well as audio podcast and national radio channels
- Manage day-to-day execution of the direct response TV, and audio acquisition marketing programs to drive revenue and aligning with business objectives
- Work with internal technology & analytics team on order attribution and cross channel halo effect measurement to retail and Amazon
- Develop ad hoc analysis as needed
- Work with external agencies to develop, test, and optimize media plans by analyzing campaign performance against goals
- Manage multi-million monthly advertising spend to generate revenue, employ test-and-learn of creatives and offers for maximizing response
- Monitored competitors' activities to stay ahead in the market.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
Media Manager
LUMINESS DIRECT LLC
Houston, Texas
01.2019 - 01.2022
- Responsible for the management of multi-million ads of a blended media approach, working directly with media agencies, regarding traditional TV, print, podcast, and radio campaigns
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
- Coordinate with the digital team in establishing daily budgets/ bids on the ad words campaigns for Google and Bing
- Monitor effectiveness of media strategies and investments on a daily/weekly/monthly cadence and proactively recommend and execute changes to improve results
- Managed department budgets, expenditures and inventory needs.
Strategic Analyst/Media Buyer
LUMINESS DIRECT LLC
Houston, Texas
01.2013 - 01.2019
- Created and analyzed weekly reports of performance metrics to support management activities
- Developed effective media buying strategies working directly with radio and media vendors to coordinate proposals, book and buy media, and negotiate time slots that reach target audiences through high quality stations at the lowest rates possible
- Monitored costs and return on investment
- Optimized budgets and media schedules
- Tracked and reconciled weekly television network logs to identify billing discrepancies
Junior Analyst
LUMINESS DIRECT LLC
Houston, Texas
01.2012 - 01.2013
- Created daily and weekly reports of performance metrics within the business intelligence department
- Tracked and analyzed customer service agents’ performance, call flow, patterns, service levels, and abandon rates
Data Analyst
MUNICIPAL DEPARTMENT OF STATISTICS
Chisinau, Moldova
01.2010 - 01.2012
- Prepared and published monthly reports regarding municipal economic statistics including retail trade, service economy, and exports
- Gathered and processed profit and loss statements from municipal companies to prepare statistical reports on local economic activity for the Moldovan government
- Prepared quarterly reports on tourism activity, travel agencies, and tour operators
- Identified areas of process improvement within the department
- Developed and implemented quick turnaround technical solutions
- Ensured the distribution of consistent data to various stakeholder groups within the department
- Responded to ad hoc data requests within the department
Education
Master’s Degree - Statistical Analysis
ACADEMY OF ECONOMIC STUDIES
MOLDOVA01.2010
Bachelor of Science - Statistics and Forecasting, Economics
ACADEMY OF ECONOMIC STUDIES
MOLDOVA01.2008
Skills
- Marketing campaign management
- Vendor relations
- Customer acquisition
- Competitor analysis
- Data Analysis
- Budgeting and allocation
- Effective Media Acquisition
- Key Performance Analysis
- Advertising management
- Strategic planning
Languages
English
Full Professional
Romanian
Native/ Bilingual
Spanish
Limited
References
References available upon request.
Timeline
Senior Acquisition Marketing Manager
HUMAN POWER OF N
01.2023 - Current
Media Manager
LUMINESS DIRECT LLC
01.2019 - 01.2022
Strategic Analyst/Media Buyer
LUMINESS DIRECT LLC
01.2013 - 01.2019
Junior Analyst
LUMINESS DIRECT LLC
01.2012 - 01.2013
Data Analyst
MUNICIPAL DEPARTMENT OF STATISTICS
01.2010 - 01.2012
Master’s Degree - Statistical Analysis
ACADEMY OF ECONOMIC STUDIES
Bachelor of Science - Statistics and Forecasting, Economics
ACADEMY OF ECONOMIC STUDIES
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