Tatiana Ayazo
Brooklyn,NY
Summary
Innovative Senior Designer with a strong background in visual concept creation for digital and print platforms. Specializes in layout techniques, typography, and color theory to deliver compelling designs that boost brand engagement and support business growth. Manages multiple projects under tight deadlines while consistently meeting client expectations.
Overview
18
18
years of professional experience
Work History
Senior Designer
Pardon Ventures
New York, New York
01.2020 - Current
- Led brand expansion across lifestyle categories, reaching 15M+ subscribers and 30M+ monthly sessions
- Championed new creative workflows and prototyping practices, establishing organization-wide standards for scalable design.
- Aligned 15+ cross-functional stakeholders on design systems, reducing project turnaround by 8%.
- Collaborated with cross-functional teams to create cohesive branding strategies that enhanced brand consistency.
- Led development of scalable brand systems and guidelines that became the foundation for future brand evolution across products and campaigns.
Designer + Art Director
Tattz Ayazo Studio
New York, New York
01.2009 - Current
- Founded and led independent creative practice, providing brand strategy, visual identity, illustration, and creative direction that enhanced market presence for startups and established brands.
- Developed visual concepts for marketing materials and promotional campaigns.
- Designed unique graphics for various client projects and branding initiatives.
- Collaborated with clients to understand their design needs and preferences.
Graphic Design & Illustration
Google via Artech
New York, New York
01.2019 - 01.2021
- Partnered with learning, product, and marketing teams to create scalable design systems supporting hundreds of global learning experiences.
- Co-developed Mastery & Skillshop brand through character design and creation of Evolve/Intellum templates, enhancing brand identity and visual consistency
- Managed creative output for Mastery Platforms studio, ensuring 98% on-time delivery through effective timeline management, capacity planning, and stakeholder communication
Senior Graphic Designer
Reader’s Digest
New York, New York
02.2017 - 09.2018
- Redesigned key visuals and grew daily content output 15%, lifting rd.com engagement 8%
- Designed slideshow templates, style guides, illustrations, and motion graphics for rd.com, enhancing visual consistency and user engagement.
- Directed photo productions in collaboration with editorial and studio teams, ensuring alignment with brand vision and effective storytelling.
Senior Graphic Designer
Chickend C. project
New York, New York
01.2014 - 10.2017
- Developed and curated all website content, driving a 65% traffic increase
- Owned creative direction across all brand touchpoints, increasing website traffic by 50% while helping define the company's visual identity.
- Co-led brand positioning strategy with founder, aligning visual identity with market trends
Designer
Mia Confitura Lingerie
01.2009 - 01.2011
- Designed core product and pattern lines each season
- Refined brand positioning by conducting trend and market analysis
- Optimized production cycle through effective vendor and supply-chain management
Education
Master of Arts - Communications
Deakin University
Melbourne, Australia01-2003
Bachelor of Arts - Fashion Design
Design
Melbourne, Australia01-2003
Skills
- Brand identity and positioning
- Brand strategy and guidelines
- Creative and design strategy
- Cross-functional collaboration
- Critical thinking and problem solving
- Design systems development
- Proficient in Adobe and Figma
- Proficient in AI tools
Timeline
Senior Designer
Pardon Ventures
01.2020 - Current
Graphic Design & Illustration
Google via Artech
01.2019 - 01.2021
Senior Graphic Designer
Reader’s Digest
02.2017 - 09.2018
Senior Graphic Designer
Chickend C. project
01.2014 - 10.2017
Designer + Art Director
Tattz Ayazo Studio
01.2009 - Current
Designer
Mia Confitura Lingerie
01.2009 - 01.2011
Master of Arts - Communications
Deakin University
Bachelor of Arts - Fashion Design
Design