Taylar Herman
New York,NY
Summary
Dynamic marketing professional skilled in developing impactful go-to-market strategies and managing high-profile collaborations. Expertise in leading cross-functional teams to execute culturally relevant campaigns that enhance brand engagement and storytelling across multiple channels.
Overview
6
6
years of professional experience
Work History
BRAND AND PRODUCT MARKETING MANAGER US
UNIQLO
NYC, USA
01.2024 - Current
- Lead cross-functional marketing strategy for Uniqlo collaborations, UT and local artist collections, ensuring seamless execution across all consumer touchpoints.
- Develop and implement go-to-market plans, overseeing creative direction, campaign rollout, and retail integration.
- Sourced, negotiated, and managed partnerships with artists, creatives, and cultural leaders, enhancing brand relevance and community engagement.
- Curated and executed content strategies across digital, social, and media channels, amplifying key product stories.
- Managed relationships with talents, media, and brand partners, ensuring strategic alignment and delivering impactful storytelling.
GLOBAL MARKETING MANAGER SELECT
PUMA
Herzogenaurach, Germany
01.2020 - 01.2024
- Led global marketing strategy for Puma Select, overseeing high-fashion collaborations from concept to market launch.
- Managed end-to-end campaign development, including creative direction and strategic planning across global regions.
- Collaborated with designers and cultural leaders to strengthen brand relevance in streetwear culture.
- Coordinated cross-functional teams (product, sales, retail, digital) to enable successful global launches.
- Created marketing assets and toolkits for worldwide regions, delivering consistent brand storytelling across platforms.
Education
Masters - Management, Global and Digital Strategy
ESMT
Germany01-2021
Bachelors - Marketing
University of Florida
USA01-2019
International Work & Study - International Business
Imperial College
UK01-2017
Skills
- Brand marketing
- Go-to-market strategy
- Campaign execution
- Global and regional marketing
- Consumer engagement
- Content strategy
- Brand storytelling
- Fashion and lifestyle marketing
- Brand collaboration
- Market research
- Retail integration
- Contract negotiation
- Media relations
- Cross-functional leadership
- Product collaborations
Hobbies and Interests
- Health & Wellness
- Live Music & Cultural Events
- Surfing & Functional Training
- Exploring Art & Design Spaces
Timeline
BRAND AND PRODUCT MARKETING MANAGER US
UNIQLO
01.2024 - Current
GLOBAL MARKETING MANAGER SELECT
PUMA
01.2020 - 01.2024
Masters - Management, Global and Digital Strategy
ESMT
Bachelors - Marketing
University of Florida
International Work & Study - International Business
Imperial College