Summary
Overview
Work History
Education
Skills
Community Involvement
Timeline
Generic

TAYLOR ALVAREZ

Alto,TX

Summary

President/General Manager highly effective at identifying business needs and goals. Resourceful, forward-thinking, and proactive with a remarkable sense of planning. Recognized for ability to build a start-up. Experience devising and implementing marketing campaigns, plans, and strategies. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

Overview

10
10
years of professional experience

Work History

President/General Manager

Front Porch Distillery
05.2014 - Current
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Worked closely on daily accounting to create beneficial reports and material for presentations.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Created sales tools, trend reports, analytics, and marketing plans.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Devised and deployed online marketing plans with effective SEO, social media, and video campaign strategies.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created and supervised over 450 local and non-local events relevant to the business.

Customer Service Representative

First Bank & Trust East Texas
05.2013 - 05.2014
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
  • Provided primary customer support to internal and external customers in fast-paced environment
  • Answered telephone inquiries on banking products including checking, savings, loans, and lines of credit
  • Identified sales opportunities and referred customers to branch partners in financial services
  • Created member account profiles on organization's online banking program
  • Provided high level of customer service through friendly approach, strong professionalism, and timely assistance with customer transactions
  • Completed special procedures for customers such as ordering new checks, stopping payments, or setting up online banking.

Education

BBA - Business

Stephen F. Austin State University
Nacogdoches, TX
12.2023

High School Diploma - undefined

Central High School
Pollok, TX
05.2012

Skills

  • Marketing Strategy
  • Digital Marketing
  • Sales Forecasting
  • Campaign Development
  • Staff Management
  • Budgeting
  • Regulatory Affairs
  • Networking Abilities
  • Website Development
  • Event Management

Community Involvement

Nacogdoches Convention & Visitors Bureau

Elected Board Member  

Nacogdoches, TX 

06/2023 - Current

Timeline

President/General Manager

Front Porch Distillery
05.2014 - Current

Customer Service Representative

First Bank & Trust East Texas
05.2013 - 05.2014

BBA - Business

Stephen F. Austin State University

High School Diploma - undefined

Central High School

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TAYLOR ALVAREZ