Taylor Blake
Willits,CA
Summary
Dedicated team player with a commitment to executing goals and a passion for working with the legacy cannabis community. Very experienced with logistical day to day oversight and positively motivating a team.
Overview
10
10
years of professional experience
Work History
Associate Producer
The Emerald Cup
Santa Rosa, CA
08.2014 - 08.2024
- Worked on an annual cycle of events with the Emerald Cup. Over the years, the event sizes ranged between 100 and 15,000 people a day.
- Managed the Emearld Cup brand (events, products, activations at other events)
- Helped to create and monitor an annual budget, as well as subsequent department budgets.
- Built strong relationships with vendors, sponsors, competitors, speakers, and key industry leaders.
- Followed local regulations for events and obtained necessary permits.
- Ensured compliance with local health and safety regulations during set up and throughout the duration of the event.
- Oversaw all departments working within the event from pre-production, day of show, and post-production.
- Provided on-site, detailed oversight for each event.
- Cultivated strong communication skills between leadership and the different departments.
- Sourced suppliers for: signage, decorations, equipment rental, furniture rental, catering, etc.
- Identified opportunities for cost savings through efficient resource utilization.
- Oversaw all marketing for the brand (social media, advertisements, video production, etc).
- Oversaw the development and implementation of an annual social media calendar.
- Hand-selected relevant speakers and assisted in creating panel topics each year.
- Designed lifestyle and event merchandise and identified strong partners to collaborate with.
- Oversaw the cannabis competition and all of its facets (entry drop-off, kit assembly, judging, award show).
- Actively participated in industry conferences and networking events.
- Traveled to conferences nationally and internationally to speak publicly about the brand.
- Experience working alone and with a PR firm: sourcing quotes, identifying storyline objectives, reaching out to members of the press, conducting interviews both live and in print.
- 10+ years of in depth knowledge of cannabis products
Cannabis Cultivator/Farm Manager
EC Family Farms
Santa Rosa, CA
02.2016 - 12.2016
- Developed cost-effective budgeting for sustainable farm management practices.
- Supervised planting, cultivating, harvesting, storage, and sales of the flower.
- Provided on-site daily management of the farm for the entire season.
- Planned and implemented IPM strategies.
- Managed the different staff teams: leafing, harvesting, and trimming.
- Tracked data along the entire cultivation cycle and produced end-of-year reporting.
- Worked on attaining local permitting for the farm.
Education
Bachelor of Arts - Psychology
University of California Santa Cruz
Santa Cruz, CA06-2012
Skills
- Producing Events
- Project Planning
- Logistics Management
- Budgeting and Finance
- Communications and Media
- Marketing
- Local and State Compliance
- Cannabis Industry Relationships
- Award Winning Product Knowledge
- Team Collaboration
Timeline
Cannabis Cultivator/Farm Manager
EC Family Farms
02.2016 - 12.2016
Associate Producer
The Emerald Cup
08.2014 - 08.2024
Bachelor of Arts - Psychology
University of California Santa Cruz
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