Taylor Bonvillion
Biloxi,MS
Summary
- Marketing Strategy & Content Creation : Manage and create content for social media platforms (Instagram and Facebook), including regular posts (5-7 times a week), customer engagement, and graphics for events, promotions, and specials, driving a 875+ increase in followers since June.
- Design & Branding : Design and update marketing materials, including cocktail and wine lists, menus (Bay Town Inn and Game Day), and promotional graphics, ensuring they align with the restaurant's brand and appeal to our target audience.
- External Marketing & Communication : Develop and execute email campaigns, newsletters, and event promotions, while also posting to external platforms such as Shoofly Magazine, and ensuring consistent messaging across all channels.
- Promptness & Deadline Management : Consistently meet deadlines and deliver high-quality work in a timely manner, including creating content on-demand, capturing photos and videos for daily updates, and responding to customer inquiries promptly on social media and through direct messaging.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Manager
200 North Beach Restaurant & Hurricane Hunter Bar
05.2024 - Current
- Developed and executed marketing campaigns that strengthened the company's reputation and boosted brand presence, resulting in an 875+ increase in social media followers since June.
- Created all marketing materials, including copy, images, videos, and promotional content, ensuring it aligned with the brand's voice and effectively targeted key customer segments.
- Managed and optimized marketing programs like email campaigns, digital ads, and events to drive increased website traffic and high-quality leads.
- Designed marketing strategies for product launches, rebranding efforts, and promotions that consistently hit or exceeded revenue goals.
- Conducted thorough market research to uncover new trends and target audiences, using those insights to shape campaigns and reach new markets.
Fine Dining Waitress
200 North Beach
08.2022 - Current
- Crafted exceptional dining experiences during large events and holidays, such as the annual New Year's Oyster Drop and Cruisin' the Coast, ensuring guests had memorable and seamless experiences.
- Adapted quickly and efficiently in a fast-paced environment, consistently meeting tight deadlines and handling high-pressure situations with promptness and discipline.
- Managed financial transactions accurately, ensuring smooth operations and maintaining focus during peak hours.
- Delivered outstanding customer service through clear communication with both guests and team members, maintaining a positive atmosphere and high levels of satisfaction.
- Worked collaboratively with kitchen staff and fellow team members, ensuring order accuracy and efficiency, while consistently earning customer recommendations for great service and teamwork.
Waitress
Lazy Gator Sports Bar and Steamer
04.2021 - 05.2022
- Contributed to creating a lively Caribbean atmosphere, engaging with customers to build lasting relationships and ensuring they felt welcome and valued throughout their experience.
- Managed cash and credit transactions with precision, providing quick and accurate service during peak hours while maintaining a friendly and efficient checkout process for guests.
- Conducted regular table check-ins to proactively address food and beverage needs, ensuring customers' satisfaction and adjusting service based on feedback to enhance the dining experience.
- Oversaw opening, closing, and shift change duties, ensuring the restaurant was always fully stocked, clean, and organized, while coordinating with the team to meet customer demands and maintain high operational standards.
Education
MBA - Sport Security Management
University of Southern Mississippi
Hattiesburg, MS08-2024
Bachelor of Science - Business Administration And Marketing
University of Southern Mississippi
Hattiesburg, MS12-2022
Skills
- Social Media Marketing Management
- Social Media Platforms
- Email/Marketing campaigns
- Advertising
- Marketing campaign development
- Discipline
- Teamwork
- Adaptability
- Promptness
- Content Creation
- Self-Directed
- Customer relationship management (CRM)
Affiliations
- The U.S. Department of State's Benjamin A. Gilman International Scholarship Program
Certification
- Platform Certification, Hootsuite - October 25, 2022
- Social Media Marketing Certification, Hootsuite - September 26, 2022
- Sport Security Management Certification, The University of Southern Mississippi - August 2024
Timeline
Marketing Manager
200 North Beach Restaurant & Hurricane Hunter Bar
05.2024 - Current
Fine Dining Waitress
200 North Beach
08.2022 - Current
Waitress
Lazy Gator Sports Bar and Steamer
04.2021 - 05.2022
- Platform Certification, Hootsuite - October 25, 2022
- Social Media Marketing Certification, Hootsuite - September 26, 2022
- Sport Security Management Certification, The University of Southern Mississippi - August 2024
MBA - Sport Security Management
University of Southern Mississippi
Bachelor of Science - Business Administration And Marketing
University of Southern Mississippi
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