Taylor Cryan
Ecommerce Account Manager
Charleston,SC
Summary
Dynamic Account Manager offering expertise in building partnerships, developing accounts, and enhancing profit channels, owning end-to-end e-commerce marketplace strategy and execution for a diverse portfolio of high-growth brands, consistently maintaining a 95% client retention rate. Strong leader with proficiency in influencing decision-makers and devising successful growth strategies. Collaborative and strategic team leader with robust background on eCommerce Platforms.
Overview
7
7
years of professional experience
Work History
Account Manager, Commerce Operations
Tinuiti
06.2022 - Current
- Leverage Amazon Business Reports and historical performance data to conduct accurate sales forecasting, identifying growth trends and optimization opportunities for accounts.
- Act as the primary Commerce Strategy lead for key accounts, owning the development and implementation of holistic Amazon strategies leading to 20% YoY growth across multiple categories
- Develop customized dashboards and summaries in Pacvue to assist in the creation of reports and decks for Monthly Recaps and QBRs.
- Lead end-to-end listing creation and optimization, including titles, bullet points, and backend keywords to enhance SEO and the customer experience.
- Advise on and implement high-impact A+ Content modules and Brand Store layouts to improve brand storytelling and conversion metrics.
- Collaborate with external creative teams to streamline the production of brand-specific assets and deliverables.
- Execute ongoing audits and data-driven updates to client catalogs, leveraging A/B testing to optimize for organic search visibility.
- Manage and resolve catalog and account issues by navigating Seller Central, Vendor Central, and SAS support channels.
- Monitor and address brand protection activity, including unauthorized resellers and catalog health issues to maintain account integrity.
- Troubleshoot operational challenges and manage case logs, collaborating internally with offshore teams to ensure completion.
ECommerce Account Manager
Ardent Ideas
01.2019 - 06.2022
- Contact Amazon Performance Teams to file Product Reinstatement Appeals, A to Z Claims, and Prime Badge Reinstatement.
- Create and maintain succinct Excel spreadsheets displaying trends in inventory management, shipping performance, and other KPIs via Formulas and Pivot Tables
- Update and maintain multiple Amazon and Squarespace accounts of over 8,000 SKUs
Education
Bachelor of Arts - Philosophy, History of Math & Science
St. John's College
Annapolis, MDSkills
Conversion Optimization
Inventory Forecasting
Brand Health & Protection
Cross-Channel Collaboration
Platform Analytics
Performance Reporting
Timeline
Account Manager, Commerce Operations
Tinuiti
06.2022 - Current
ECommerce Account Manager
Ardent Ideas
01.2019 - 06.2022
Bachelor of Arts - Philosophy, History of Math & Science
St. John's College