Dynamic product line manager with a track record of working on 13 successful audio products. Expertise in strategic vision, market analysis, engineering, product vision, and cross-functional collaboration ensures alignment with company goals and maximizes customer satisfaction.
Overview
8
8
years of professional experience
Work History
Product Line Manager
Skullcandy Inc.
Park City, UT
05.2025 - Current
Product line manager for 13 products including speakers and earbuds.
Owned the creation of Skullcandy's first in-house speaker product line composed of four speakers. This included setting the vision, rallying executives and team members, communicating with factories in Asia, developing the UI and app experience, dictating and ensuring the successful implementation of product features and design, and assisting cross functionally with sales, marketing, creative, and the app team to ensure its success.
Product Strategy & Roadmap: Develop and execute a strategic vision for the product line, aligning with company goals and market demand. Responsible for products from ideation to post-launch.
Product Development: Work closely with engineering, design, and manufacturing teams to define product specifications, features, and design.
Cross-functional Leadership: Act as the central point of contact between product, engineering, marketing, and sales teams.
Lifecycle Management: Oversee the entire product lifecycle, from concept to launch and post launch optimization.
Market & Competitive Analysis: Conduct research on industry trends, customer needs, and competitive products to identify opportunities and gaps.
Go-to-Market Strategy: Collaborate with marketing, sales, and distribution teams to create effective launch plans and promotional campaigns.
Customer & Partner Engagement: Gather feedback from customers, retailers, and partners to refine and improve products.
Business & Financial Performance: Establish pricing, margin, and revenue targets; track and analyze product performance metrics.
Be the subject matter expert: Have a deep understanding of audio technology, market trends, and user needs.
Analyzed market segments to tailor product offerings for diverse consumer needs.: How to develop the product line to accommodate a global brand presence and strategy.
Product manager for all licensing and collab products including creating and owning business cases, managing financial models, creating PRDs, and working with product development from ideation until mass production.
Quality Engineer
Skullcandy Inc.
Park City, UT
02.2021 - 05.2025
For the last year of working as a quality engineer I spent 10-15 hours a week helping the PLM with the below tasks.
Created competitive matrices, market research, product positioning, PRD creation, commercialization, and product concept review.
Managed a team of director level members to workshop and finalize the future product families and packaging strategy for Skullcandy. This involved working cross functionally with teams to implement new naming and packaging, update stakeholders and hold buy off meetings with executives, and provide consumer and market research to support strategies.
Worked with the CEO, board, and executive leadership team to create Skullcandy's future product strategy, completely overhauling the way we think about our products during an intensive one month initiative by learning and applying product line strategy skills and techniques.
Worked with finance, marketing, and product to effectively create a forward thinking product strategy.
Utilized consumer research, product comp models, surveys and financial market data to curate a forward-thinking strategy.
Executed the tasks listed below while working as a quality engineer.
Acoustic team member - testing and approving all of Skullcandy's products for their acoustic performance with other engineers
Lead Lessons Learned & Continuous Improvement for Product Development
Managed Quality Deliverables from concept through mass production
Developed and implemented product test plans and procedures
Ensured quality across acoustics, mechanical, electrical, firmware, supply chain, and production lines
Traveled to Asia 2-4x/year to audit contract manufacturer production lines
Lead APQP efforts: DFMEAs, PFMEAs, Control Plans
Conducted functional testing and quality improvements with Manufacturing & Engineering
Participated as a team member in company non-profit initiatives. supporting company non-profit initiatives
Mechanical Engineer
Radius Engineering, Inc.
Greater Salt Lake City Area
08.2018 - 02.2021
Designed, developed, fabricated, installed, serviced and maintained equipment for use in the production of high performance composite structures. This includes being responsible for the design of the overall assembly, pressure systems, thermal systems, structural components, and hardware.
Managed projects and team members to design and deliver equipment on time and under budget.
Worked closely with product managers and senior engineers to develop sound engineering solutions and develop new technologies while staying within budgetary constraints.
Developed new technology and innovative approaches to meet customer requirements and produce a functional, practical, and reliable product.
Performed FEA and CFD simulations to optimize and verify fluid dynamic and structural designs.
Modeled and design complex systems using Solidworks 2019.
Worked to deliver equipment to the customer on schedule and under budget.
Implemented and followed all QMS Procedures applicable to this position. Provided feedback to the Quality Manager for continuous improvement to applicable QMS processes.
Mechanical Engineering Intern
Northrop Grumman
Hill AFB, UT
05.2018 - 08.2018
Recognized as top intern for contributions in key engineering tasks