Taylor Echard
Summary
Experienced engagement operations professional with 5+ years of experience in website management, publication production, and event coordination. Known for coordinating projects, collaborating cross-functionally, and delivering timely execution that improves member experience and engagement.
Overview
5
5
years of professional experience
Work History
Senior Specialist of Engagement Operations
Atlanta Apartment Association
Atlanta, GA
08.2026 - Current
- Coordinates and distributes board book materials for AAA, GAA, and GAAF Board and Executive Committee meetings, improving meeting preparedness bimonthly.
- Manages the AAA website (averaging ~350,000 views per year) and digital optimization projects, including a new committee involvement system, policies and procedures, and new member resources.
- Continues to manage production of the AAA quarterly magazine and membership directory with our publication partner for over 3,500 members, generating over $75,000 in advertising sales.
- Provides specialized support for the Association Management System (NOVI AMS), assisting staff with training and troubleshooting.
- Coordinates 10 professional events per year for 200-4,000 attendees depending on the event, including registration and event logistics.
Marketing & Communications Manager
Atlanta Apartment Association
Atlanta, GA
04.2022 - 08.2026
- Spearheaded the transition from weekly to monthly newsletters, increasing open rates by 27% in the first year.
- Managed the production of the AAA quarterly magazine and membership directory with our publication partner for over 3,500 members, which grossed over $75,000 in advertising sales.
- Coordinated with five departments to establish a unified social media content and email marketing schedule for Atlanta and Georgia Apartment Association (AAA and GAA).
- Partnered with Georgia Apartment Association Executive Director to organize yearly GAA Annual Meeting for ~400 attendees, covering education panel topics, evening reception, sponsorships.
- Acted as Staff Liaison for the Can Can Ball planning committee, an annual charity gala benefiting the Atlanta Community Food Bank, which raised over $292,000 in 2025.
Membership Assistant
Atlanta Apartment Association
Atlanta, GA
09.2021 - 04.2022
- Coordinated marketing materials and executed in-person and virtual events for our annual membership drive with over 200 volunteers, including Volunteer Training, Kick-Off, and Reporting Meeting, while managing biweekly newsletters for volunteers
- Provided materials and documented discussions for Membership Committee and Membership Ambassador Meetings to facilitate effective communication
- Maintained membership database (~4,000 members) through weekly reports from the National Apartment Association and ALN database as well as regular daily updates from members
- Assembled new member packets bimonthly for over 100 new Owner/Manager and Associate members to enhance the onboarding experience
Education
Bachelor of Science - Public Health
Brigham Young University
Provo, UT08-2021
Skills
- Content creation management
- Digital marketing
- Project coordination
- Event management
- Creative problem solving
- Cross-functional collaboration
- Excellent communication skills
- Website management
Accomplishments
- 2024 Chair Award Recipient - Georgia Society of Association Executives (GSAE)
- 2026 GSAE Annual Meeting Panelist
Volunteer Work
- Official Photographer for the Georgia Society of Association Executives
- Planning Committee Member and AAA Staff Liaison since 2021 for the annual Can Can Ball, a charity gala benefiting the Atlanta Community Food Bank
- Former President of the Atlanta-based Young Single Adult Women's Ministry (Relief Society) for the Church of Jesus Christ of Latter-day Saints (June 2024 - Sept 2026)
- Communications Committee Member (2018-2019) and Communications Chair (2019-2020) of the Brigham Young University Southern Students Association
Timeline
Senior Specialist of Engagement Operations
Atlanta Apartment Association
08.2026 - Current
Marketing & Communications Manager
Atlanta Apartment Association
04.2022 - 08.2026
Membership Assistant
Atlanta Apartment Association
09.2021 - 04.2022
Bachelor of Science - Public Health
Brigham Young University