TAYLOR FRIEDMAN
Brooklyn
Summary
Creative and detail-oriented professional with experience in arts marketing, audience development, and live event coordination. Skilled in digital marketing, social media strategy, content creation, and artist relations, with a track record of executing campaigns, managing partnerships, and delivering engaging experiences for diverse audiences. Combines analytical insight with creative problem-solving to drive engagement, strengthen relationships, and achieve organizational goals.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Arts Marketing Assistant
Lafayette College
Easton, PA
08.2025 - Current
- Developed and executed promotional strategies for campus performances and events, including cross-promotional partnerships with local businesses, community organizations, and student groups.
- Coordinated digital marketing campaigns, social media content, and promotional materials in collaboration with the Arts Marketing Director.
- Supported the development and execution of multi-platform digital campaigns across social media to increase visibility and audience engagement.
- Researched and identified performance marketing opportunities for the Williams Center’s performance series to expand reach and strengthen attendance strategies.
United Social Media Intern
Scholastic
Manhattan, NY
05.2024 - 07.2024
- Supported photo shoot production through creative brainstorming, on-set coordination, setup, and copy development.
- Partnered with the Project Manager to organize and execute social media content across Instagram, Facebook, X, and YouTube for both internal teams and external partners.
- Conducted competitor content research and trend analysis to provide strategic insights that informed campaign development.
- Co-developed and presented a sustainability initiative pitch with an intern team to the Scholastic Sustainability Board and cross-functional stakeholders.
- Collaborated with a data analyst to interpret campaign performance metrics and compile findings in Google Sheets for reporting and optimization.
Intern
Kids Rock for Kids
Brooklyn, NY, AND London, England
05.2023 - 08.2023
- Supported live concert operations in New York City and London, assisting with venue setup, merchandise sales, and admissions management during performances.
- Served as a liaison for sponsors and donors, helping maintain relationships and support event partnerships.
- Researched and coordinated travel and logistical arrangements for visiting musicians to ensure smooth performance operations.
Talent Relations & Publicity Intern
Good Witch Coffee Bar
Hastings-On-Hudson, NY
05.2022 - 06.2022
- Researched and sourced local performers and bands, conducting outreach and coordinating bookings for live appearances.
- Designed promotional flyers and wrote event copy for the venue’s website to support audience outreach and ticket interest.
- Supported artist hospitality and talent relations during events to ensure a smooth and welcoming performer experience.
Education
Bachelor of Arts - Music, Minor: History
Lafayette College
Easton, PA05.2026
Skills
- Social media strategy development
- Digital Marketing & Campaign Management
- Audience Development, Engagement, & Retention
- Event Planning, Coordination, & Live Performance Operations
- Artist / Talent Relations & Hospitality
- Partnership & Sponsorship Outreach
- Market Research, Competitor Analysis & Trend Identification
- Data Analytics & Reporting (Google Sheets, Excel Basics)
- Adobe Creative Suite & Canva for Graphic Design & Promotional Materials
- Verbal & Written Communication
- Creative Problem Solving & Initiative
- Verbal & Written Communication
Certification
Excel Basics for Data Analytics
Timeline
Arts Marketing Assistant
Lafayette College
08.2025 - Current
United Social Media Intern
Scholastic
05.2024 - 07.2024
Intern
Kids Rock for Kids
05.2023 - 08.2023
Talent Relations & Publicity Intern
Good Witch Coffee Bar
05.2022 - 06.2022
Bachelor of Arts - Music, Minor: History
Lafayette College