Taylor Goodyear
Marblehead,MA
Summary
Dynamic sales leader with a proven track record at Bent Water Brewing Co., driving revenue growth through strategic sales planning and effective team leadership. Expert in data interpretation and trade marketing strategy, I excel at cultivating key partnerships and implementing initiatives that enhance brand visibility and market penetration.
Overview
8
8
years of professional experience
Work History
Vice President of Sales & Operations
Bent Water Brewing Co.
11.2022 - Current
- Lead company-wide sales and operational strategies, driving revenue growth and market expansion
- Oversee production, supply chain, and logistics to ensure efficiency and product quality
- Managed digital and trade marketing teams to increase brand awareness
- Develop partnerships with key distributors and retail accounts to maximize market penetration and brand awareness
- Implement data-driven strategies to optimize sales performance and brand positioning
- Supervised team of eight sales representatives to achieve organizational goals.
Regional Sales Director
Downeast Cider House
01.2021 - 11.2022
- Spearheaded sales growth across multiple territories, leading a team of sales representatives
- Cultivated and maintained relationships with key accounts and wholesalers
- Analyzed market trends and developed strategic initiatives to drive revenue
- Conducted sales training and development programs to enhance team performance
Director of On-Premise Sales
Downeast Cider House
01.2019 - 12.2020
- Developed and executed a on-premise sales strategy, increasing brand presence in bars and restaurants across the Homebase market
- Negotiated high-value programming with significant hospitality groups and independent accounts
- Created promotional campaigns and activation events to drive consumer engagement
- Worked closely with upper management at wholesaler partners
Territory Sales Manager
Downeast Cider House
11.2016 - 01.2019
- Managed a high-volume sales territory, achieving and exceeding sales targets
- Built and maintained strong relationships with retailers and distributors
- Implemented grassroots marketing and sales strategies to grow brand recognition
Education
Bachelor’s - History
Boston University
01.2014
College of Charleston
05-2012
Skills
Visual Communication
Microsoft Excel Proficiency
Strategic Sales Planning
Data Interpretation
Effective Team Leadership
Sales Process
Sales Development Training
Trade Marketing Strategy
Timeline
Vice President of Sales & Operations
Bent Water Brewing Co.
11.2022 - Current
Regional Sales Director
Downeast Cider House
01.2021 - 11.2022
Director of On-Premise Sales
Downeast Cider House
01.2019 - 12.2020
Territory Sales Manager
Downeast Cider House
11.2016 - 01.2019
Bachelor’s - History
Boston University
College of Charleston
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