Taylor-Jayne Nugent
Mt. Pleasant,SC
Summary
Results-oriented Marketing Strategist with expertise in brand positioning, digital marketing, and advertising campaigns. Managed social media accounts, achieving significant follower growth and contributing to revenue increases. Proficient in developing audience-focused content and nurturing sales-driven relationships, enhancing client and vendor partnerships while aligning business development with organizational objectives.
Overview
5
5
years of professional experience
Work History
Social Media Manager/Brand Strategist
Freelance
05.2025 - Current
- Drove follower growth by 75% across managed accounts through planned content, audience-centered storytelling, and consistent brand messaging.
- Generated 30+ qualified buyer and seller leads per month through targeted content, focused messaging, and social media marketing efforts.
- Translated business goals into practical marketing plans that increased brand awareness, improved audience engagement, and supported lead generation.
- Supported brand-focused social media and digital marketing plans aligned with business goals, target audiences, and brand positioning.
- Built content pillars and editorial calendars that highlighted brand value, differentiated businesses from competitors, and kept brand presence cohesive.
- Developed visual content that reinforced brand identity and messaging., campaign ideas, social media copy, and short-form video content for Instagram Reels, TikTok, and other platforms.
- Reviewed audience behavior, engagement metrics, and content performance to find growth opportunities and adjust marketing strategies.
- Strengthened brand relationships through community management, audience communication, and consistent engagement across digital touchpoints.
Account Manager
Nolan Transportation Group
Charleston, SC
01.2024 - 07.2024
- Supported 25% increase in company revenue through client acquisition, account expansion, and targeted business development initiatives.
- Built and maintained relationships with corporate clients, shippers, carriers, and external partners to support engagement and uncover growth opportunities.
- Supported account growth by understanding client needs and aligning service offerings with commercial goals.
- Identified prospective clients and new business opportunities through market research, competitive analysis, and strategic prospecting.
- Assisted with pricing agreements and contract negotiations with clients and vendors to support profitable business relationships.
- Worked with internal operations teams and external stakeholders to coordinate service delivery and maintain client satisfaction.
- Monitored CRM pipelines, account activity, and sales reporting to track opportunities and aid business development.
Account Manager, Buying Services & Marketing
Compas
Cherry Hill, NJ
08.2022 - 01.2024
- Executed advertising campaigns and media-buying initiatives, aligning marketing deliverables with client objectives and campaign priorities.
- Collaborated with clients, vendors, and internal teams to coordinate marketing initiatives, strengthen business relationships, and ensure effective campaign execution.
- Coordinated media-buying and purchasing activities, facilitating advertising placements, vendor communications, and meeting campaign requirements.
- Managed campaign budgets, purchase orders, and billing documentation to support financial accountability and effective allocation of marketing resources.
- Managed multiple concurrent marketing projects, coordinating timelines, deliverables, and stakeholder communications to maintain campaign quality and execution.
- Built and maintained client and vendor relationships through proactive communication, cross-functional collaboration, and timely issue resolution.
- Identified opportunities to enhance marketing workflows, streamline purchasing processes, and improve vendor coordination for more efficient campaign execution.
- Supported contract negotiations and administration through contract review, terms and conditions, and vendor documentation.
- Supported campaign reporting and quality assurance processes to maintain accurate marketing information and deliverables.
Retirement Plan Associate
Infosys
07.2021 - 02.2022
- Evaluated client relationships and operational workflows, identifying opportunities to enhance service delivery and operational efficiency.
- Monitored control reports, resolved discrepancies, and supported preventive measures to maintain accuracy and quality.
- Collaborated with internal teams on special projects to support process improvements and ensure consistent client service.
- Contributed to Vanguard's projects and initiatives as a contracted employee, fostering effective collaboration across teams.
Education
Bachelor of Science - Business Management and Marketing, Supply Chain Management
West Chester University of Pennsylvania
West Chester, PA05-2021
Skills
- Digital marketing and advertising
- Brand and marketing strategy
- Brand positioning and development
- Content strategy and media buying
- Paid social advertising
- Campaign management
- Audience engagement and market research
- Competitive analysis and brand awareness
- Media buying
- Client management
- Relationship management
- Project management
- Networking
LEADERSHIP EXPERIENCE
- Alpha Phi | West Chester University
- Assistant Risk Management Chair | February 2019 – May 2021
- Supported the planning and coordination of chapter events, philanthropic initiatives, and member engagement activities.
- Participated in fundraising events benefiting the Alpha Phi Foundation and its women's heart health initiatives.
- Coordinated event logistics and collaborated with chapter leadership to support successful events and organized execution.
- Helped communicate event expectations and maintain member safety throughout chapter activities.
Timeline
Social Media Manager/Brand Strategist
Freelance
05.2025 - Current
Account Manager
Nolan Transportation Group
01.2024 - 07.2024
Account Manager, Buying Services & Marketing
Compas
08.2022 - 01.2024
Retirement Plan Associate
Infosys
07.2021 - 02.2022
Bachelor of Science - Business Management and Marketing, Supply Chain Management
West Chester University of Pennsylvania