Taylor Kaminski
Macomb,MI
Summary
Social media and marketing professional with over 3 years of experience creating content, managing campaigns, and growing online communities. Skilled in visual storytelling, photography, and design with a strong background in strategy and analytics. Experienced in running both business and brand accounts, from daily content scheduling to full campaign launches. Adept at blending creativity with data-driven insights to boost engagement, build brand identity, and connect with audiences across multiple platforms.
Overview
7
7
years of professional experience
Work History
Social Media Manager
Viviano Flower Shop
03.2023 - Current
- Manage day-to-day content planning and scheduling across Instagram, Facebook, and TikTok.
- Created social media content with consistent content and tone.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Increased Facebook engagement by 78.5% through strategic posting and creating engaging content.
- Respond to comments, DMs, and tags to cultivate community engagement.
- Conducted competitive research to optimize branding and positioning.
- Designed branded graphics and campaign visuals.
- Tracked competitors' content and social presence.
Photographer and Marketing Coordinator
Viviano Flower Shop
03.2022 - Current
- Directed, styled, and photographed floral arrangements and gift items for use in seasonal catalogs, web listings, and marketing campaigns.
- Created print and digital advertisements from start to finish using Adobe InDesign and Photoshop, ensuring alignment with brand aesthetics and campaign goals.
- Built and strengthened vendor relationships, ensuring clear communication and long-term partnerships.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations.
- Restructured outdated workflows and implemented more efficient systems for handling marketing tasks, improving communication and overall productivity.
- Identified appropriate marketing channels and target customers for campaigns.
- Established and maintained e-commerce website to promote and sell products.
Freelance Photographer
Self Employed
06.2018 - Current
- Built and sustained a profitable photography business for 8+ years, specializing in weddings and portraits with a focus on refined, natural imagery.
- Photographed high-quality images for both print and internet distribution.
- Planned and prepared for all on-location shoots.
- Scheduled and booked locations for complex photo shoots, working collaboratively with clients, models and stylists
- Manage two portfolio sites and various social media accounts.
Photography Assistant
Nicole Leanne
07.2021 - 12.2022
- Assisted Lead photographer during photoshoots.
- Created content for social media publication.
- Defined and recommended detailed solutions to capture images.
- Responsible for lighting and camera equipment set-up and take down.
- Captured detail shots and portraits while under direction of Lead Photographer .
Education
Graphic Design
Rochester College
Rochester, MI2023
Associate of Arts -
Macomb Community College
Warren, MI2022
High School Diploma -
Regina High School
Warren, MI05.2016
Skills
- Social Media Strategy & Scheduling
- Content Creation & Copywriting
- Adobe Photoshop, Lightroom, InDesign
- Product & Lifestyle Photography
- Web Design (Squarespace)
- E-commerce Management
- On-set Styling
- Analytics & Competitor Tracking
- SEO Basics & Engagement Optimization
Accomplishments
Published in SEEN the Magazine for February 2019 digital issue.
Timeline
Social Media Manager
Viviano Flower Shop
03.2023 - Current
Photographer and Marketing Coordinator
Viviano Flower Shop
03.2022 - Current
Photography Assistant
Nicole Leanne
07.2021 - 12.2022
Freelance Photographer
Self Employed
06.2018 - Current
Graphic Design
Rochester College
Associate of Arts -
Macomb Community College
High School Diploma -
Regina High School