Taylor McFadden
Richmond Hill
Summary
Dynamic marketing management professional with a proven track record in campaign development and execution. Expertise in overseeing comprehensive initiatives while fostering strong relationships and employing innovative strategies to promote products. Skilled at analyzing market trends and seizing growth opportunities, with a history of contributing to successful game management, including the iconic Hedbanz title. Aiming to leverage marketing acumen to drive brand success and product visibility further.
Overview
6
6
years of professional experience
Work History
Associate Brand Manager
Spin Master
Toronto
09.2019 - Current
- Created promotional strategies aligned with company aims and industry conditions.
- Monitored online conversations about the brand across various channels such as social media platforms and forums.
- Maintained up-to-date knowledge of industry trends so that changes can be incorporated into branding activities accordingly.
- Coordinated marketing events for showcasing product and service offerings.
- Marketed products and services at tradeshows and promotional events.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Conducted market research to identify consumer trends and preferences.
Education
Master of Arts - Education
Cardiff Metropolitan University
Cardiff, Wales06-2015
Post-Graduate Certificate - PGCE Secondary (11-18 Age Range) With QTS Degree
Cardiff Metropolitan University
Cardiff, Wales06-2014
Skills
- Strategic Brand Planning
- Market Competitiveness Analysis
- Competitive Landscape Evaluation
- Campaign Strategy Development
- Strategic Product Placement
- Online Marketing Expertise
Languages
English
Full Professional
French
Limited
References
References available upon request.
Timeline
Associate Brand Manager
Spin Master
09.2019 - Current
Master of Arts - Education
Cardiff Metropolitan University
Post-Graduate Certificate - PGCE Secondary (11-18 Age Range) With QTS Degree
Cardiff Metropolitan University
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