Taylor Ortiz
Coppell,Tx
Summary
Digital marketing professional with 3+ years driving campaigns, content, and paid media across social, search, and live channels. Data-informed, creative-led, and ready to own strategy at the next level.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Tri Pointe Homes
Plano, TX
10.2024 - Current
- Developed and executed marketing campaigns to enhance brand visibility and engagement.
- Coordinated cross-functional teams to ensure alignment on project goals and timelines.
- Managed social media platforms, optimizing content for audience engagement and reach.
- Assist in creating paid ads, ILS listings, and coordinating brand awareness promotions
- Oversee UTour functionality and smart lock installations across 7 communities to ensure smooth, tour-ready operations.
- Regularly visit communities to optimize home presentation and customer experience.
- Manage and update home listings, Quick Move-In pages, and UTour scheduling links.
- Plan and execute internal events to boost morale, including themed days and holiday celebrations.
- Author internal newsletters and coordinate cross-team communications for company-wide updates.
- Create engaging content and event materials using Canva and Adobe Photoshop.
- Represent the company at community events, handle logistics, and capture content for social media.
Business Development Representative
Experian Employer Services
CA
01.2024 - 02.2024
- Conducted cold calling and bulk emails using Salesforce, Outreach, and ZoomInfo.
Marketing Intern
AVO Training Institute
Dallas
01.2023 - 12.2023
- Created Google Ads, Including images. Identified keywords and pinpointed unique photos used for advertisements. Ensured that budgets were correctly programmed and monitored to not oversell products.
- Created Ads for Social Media Marketing using graphic design tools and keeping specific details for brand identity. Making sure correct dimensions are used for different social media platforms.
- Organized files with SEO-purposed names to formulate more attraction for Google searches.
- Performed website updates using HTML to restructure and organize.
- Identified and ordered giveaways, monitoring previous invoicing and shipping costs.
Strategist
Ripple Match Part-time - Remote
New York
10.2022 - 12.2022
- Distinguished as the top candidate from a vast pool of applicants to collaborate directly with Ripple Match's Leadership Team.
- Utilized an array of growth tactics and tools such as social media, email marketing, presentations, and networking with peers and faculty members to expand campus awareness and attract new users.
- Conducted a strategic analysis of growth and performance metrics to enhance, modify, and/or implement new growth strategies.
Outside Services
Arcis Golf- Euless, TX
Euless, TX
05.2022 - 08.2022
- Delegated responsibilities to colleagues for efficient task completion.
- Attentively received and comprehended instructions from superiors.
- Accountable for executing daily operations throughout the golf course.
- Instructed recruits on the essential tasks for daily work completion.
- Collaborated as a team to ensure periodic breaks and proper hydration during high temperatures while working outside.
Package Handler
FedEx- Irving, TX
Irving, TX
12.2019 - 01.2022
- Assisted drivers in delivering packages and unloading goods in the warehouse.
- Adapted to varying roles each day during peak season by attentively receiving and executing new instructions.
- Delivered packages to provide exceptional customer service.
- Collaborated effectively with a group of 20 individuals to facilitate the efficient distribution of packages.
Education
Bachelor of Arts - Advertising
University of Oklahoma
Norman, OK12-2023
Associate Degree - undefined
Ranger Junior College
Ranger, TX05-2021
Skills
- Adobe Photoshop
- Adobe Illustrator
- WordPress
- Social Media Calendars
- Develop Google Ads
- SEO optimization
- Copywriting (Ad copy, email campaigns, social content)
- Data Analysis
- Salesforce
- AI Tools (ChatGPT,Copilot,Claude)
- Contentful
- Campaign strategy
- Market research
- Email marketing
- Project management
Certification
- Excel: Market Research Strategies (LinkedIn, November 2022)
- Advertising on Facebook (LinkedIn, September 2022)
- Advertising on TikTok (LinkedIn, September 2022)
- Google Ads Essential Training (LinkedIn, September 2022)
- Marketing Tools: SEO – Yoast (LinkedIn, September 2022)
Timeline
Marketing Coordinator
Tri Pointe Homes
10.2024 - Current
Business Development Representative
Experian Employer Services
01.2024 - 02.2024
Marketing Intern
AVO Training Institute
01.2023 - 12.2023
Strategist
Ripple Match Part-time - Remote
10.2022 - 12.2022
Outside Services
Arcis Golf- Euless, TX
05.2022 - 08.2022
Package Handler
FedEx- Irving, TX
12.2019 - 01.2022
Associate Degree - undefined
Ranger Junior College
Bachelor of Arts - Advertising
University of Oklahoma