TAYLOR PARKER
Seattle
Summary
Highly motivated and creative professional with a broad range of experience in sales, marketing, branding, logistics, and project management. Exceptional interpersonal skills and the ability to communicate effectively and creatively. Expertise in SaaS sales, territory management, strategic value-based selling, and utilizing all available tools to create unique solutions. Strong work ethic and excellent organization and project management skills. Confident in ability to be an efficient and successful team member.
Overview
16
16
years of professional experience
Work History
Branding Consultant
Creative House Branding
06.2024 - Current
- Cultivated lasting relationships with clients, leading to long-term contracts and repeat business opportunities.
- Collaborated with cross-functional teams to create cohesive brand messaging across multiple platforms, ensuring consistency and effectiveness.
- Conducted in-depth market research to identify target audiences and develop effective branding strategies tailored to their preferences.
- Developed comprehensive branding campaigns for diverse industries, resulting in increased market share and customer engagement.
- Utilized technology to build and maintain sales.
- Evaluated client competitors'' branding efforts, identifying strengths and weaknesses to inform competitive advantage development initiatives.
- Attended trade shows and vendor meetings throughout year.
- Developed sales strategies that resulted in higher client reach.
- Presented persuasive pitches to potential clients, securing new business opportunities and expanding company portfolio.
- Spearheaded the creation of compelling brand stories that resonated with target audiences, driving increased consumer loyalty and affinity.
- Utilized data-driven insights to inform branding decisions, ensuring strategies were grounded in measurable results and market trends.
- Generated revenue and profitable growth by meeting sales targets.
Business Development Manager
PitchBook
01.2023 - Current
- Converted inbound and prospected leads into business opportunities
- Maintaining an active pipeline of 30+ opportunities while also looking for strategic upsell/cross-department opportunities to grow the value of the deals
- Creating email campaigns, value-based proposals, and customer-centric sites for prospects
- Partnering with the sales development and marketing teams to strategize on specific industries to target
- Perform live platform walk-throughs via virtual client meetings to identify specific needs/problems and show our solution
- Closed the first deal on the very first call in the position
- Promoted from Business Development Executive to Business Development Manager within first 9 months
- Responsible for the full sales cycle from initial contact to the close of each deal
- Worked 1:1 with clients, handling communication and attending meetings, defining skills and experience
- Cross-departmental collaboration with other teams throughout the organization to fill roles for clients
- Closed first new business deal on the first opportunity in seat
- Prospected daily to identify new business within the territory, averaging 80+ calls and emails per day
- Performed a minimum of 10 live demos/opportunity walk-throughs per week, leading to at least 2 new deals per week
- 104% of annual goal number
- Closed over $400,000 in new business in 2023
- Awarded Rookie of the Year for 2023
Client Solutions Manager
Robert Half
04.2022 - 12.2023
- Converted inbound and prospected leads into business opportunities
- Maintained a list of 25 target accounts and managed strategic upsell opportunities with new and current accounts
- Created email campaigns and value-based proposals for customers
- Partnered with the recruitment team to strategize and find the best available talent for clients
- Performed in-person and remote virtual meetings with clients to identify specific needs
- Closed deals within 2 weeks of job order opening
- Responsible for the full sales cycle from initial contact to the close of each deal
- Worked 1:1 with clients, handling communication and attending meetings, defining skills and experience
- Cross-departmental collaboration with other teams throughout the organization to fill roles for clients
- Closed new business within the first month of being in the seat; increased to 4 new job orders per month
- Prospected daily to locate new business and growth within existing accounts, averaging 60+ calls and emails per day
- Performed a minimum of 3 client visits per week, leading to at least 1 new job order per week
- Contract size ranges from $90,000 to $190,000 per year for contract and contract to hire
- Contract size ranges from $125,000 - $180,000 per year for direct hire
- Averaged $200,000 in Monthly Recurring Revenue from contract employees
- Worked with Commercial and Enterprise size clients: Starbucks, Microsoft, Costco, Amazon, Blue Origin, Chateau Ste Michelle, SanMar Corp, Perkins Coie LLP, Nintendo, University of Washington, Expedia, Alaska Airlines, Nordstrom, Boeing & PACCAR
- Always striving to increase knowledge strategically: attending new technology classes, and industry networking events to better understand skills and experience needed for clients
- Produced over 25+ new business opportunities within new and existing accounts in 6 months
Senior Technical Recruiter
Robert Half
11.2020 - 04.2022
- Attended job order calls to determine skills and expertise needed for new business opportunities
- Maintained an active pool of top talent, and managed candidate’s expectations throughout the entirety of the contract
- Created email campaigns, and job order submittals for candidates to clients
- Partnered with the Client Solutions Managers to intake and fulfill submittals and successful onboarding candidates within 2 weeks of the initial call
- Responsible for high-volume, full-cycle recruiting, including sourcing, interviewing, and onboarding contract and contract–to–hire technology consultants
- Achieved fully ramped quota with 6 months in the seat; produced more than 10,000 in weekly GM
- Actively searched for and interviewed top talent and created candidate profiles for quick access for clients
- Prospected daily to locate new talent for job orders; averaging 50+ calls per day and 100+ emails
- Used Salesforce, LinkedIn Recruiter, and email campaigns to search for new talent
- Performed more than 5 interviews per day for pipeline building, and job order filling
- Always striving to increase knowledge by strategically working with leadership and attending workshops
Sales Area Manager
Tableau Software
11.2017 - 12.2019
- Converted inbound, and prospected leads into business opportunities
- Maintained an active pipeline, and managed strategic upsell opportunities with new and current accounts
- Created email campaigns, and value-based proposals for customers
- Partnered with the marketing team to develop in-field events to help drive new accounts and revenue
- Performed live demonstrations of the platform for customers
- Closed deals within 30, 60, & 90-day sales cycle
- Responsible for the full sales cycle from initial contact to the close of each deal
- Achieved fully ramped quota within the first month of 1st sales quarter; became top closer and have remained
- Also meeting and exceeding monthly and quarterly quota; attained quarterly quota at average of 200%
- Prospected daily to locate new business; averaging 60+ calls per day for new and existing accounts
- Always striving to strategically increase revenue; engaged with partners to add 25% closed business
- Awarded Rookie of Q1, and Q2 for exceeding quota
- (450% for Q1) and (190% for Q2)
- Closed over 200+ new business accounts in 3 quarters
- Exceeded fiscal quota by 150% for both sales and services
Outside Sales Professional
Rain City Promotions
05.2016 - 11.2017
- Grew a successful and profitable startup offering promotional products from the ground up
- Created and implemented CRM program, direct mail campaigns, client acquisition program, and social media campaigns
- Responsible for company identity, developed key supplier relationships, formulated business plan, and cultivated industry contacts
- Created successful brand identity programs
- Differentiated us from competitors through effective communication, creativity, and customer service
- Invited to 'Advertising Institute of Masterminds' (Elite group of promotional product distributors nationwide)
- Completed regular product/service demonstrations to business owners; averaged 10-15 meetings/week
- Responsible for business profitability; increased from $0 to $20,000/month in revenue in 5 months
- Able to continuously increase revenue; average month-over-month revenue growth - 150%
- Responsible for strategically increasing profits; 15% improvement in earnings due to reduced cost position
- Daily prospecting through cold-calling, networking, and cold-knocking; secured 40+ new customer accounts
Account Executive- Commercial Sales
DocuSign
06.2015 - 05.2016
- Converted inbound, and prospected leads into business opportunities
- Maintained an active pipeline, and managed upsell opportunities with current accounts
- Created email campaigns, and value based proposals for customers
- Performed live demonstrations of product for customers
- Closed deals within 30 day sales cycle
- Responsible for the full sales cycle from initial contact to the close of each deal
- Achieved full ramped quarter earnings in first 2 months, able to learn quickly and adapt to products
- Also meeting and exceeding monthly and quarterly quota; attained quarterly quota at average of 125%
- Prospected daily to locate new business; averaged 40+ cold and warm calls per day for new accounts
- Always striving to continuously improve; increased MRR earnings and growth of 150% month over month
- Awarded 'Top MRR Earner for Q3' by attaining 200% to quarterly quota
- Closed over 200+ new business accounts in 3 quarters
Outside Sales Representative
Southern Wine & Spirits of America, Inc.
01.2012 - 03.2014
- Developed and maintained superior relationships with retail customers through comprehensive business reviews, fact-based presentations, and accurate pricing
- Collaborated with suppliers to establish target metrics
- Engaged with all accounts in new product launches including education on products, in-store merchandising, and pricing programs
- Specialized in selling wine and spirits to retail stores within assigned territory
- Developed and implemented marketing promotions that created store traffic and brand sales
- Utilized problem-solving skills and strong rapport-building to save the #1 retail account in Washington state
- Maintained competitive edge on team members; #1 sales representative on South Puget Sound Team
- Always exceeding expectations and goals; awarded three promotions during tenure
- Won 'Blitz Award' for most product sold in the territory
Outside Sales Professional and Owner
PARKER PROMOTIONAL PRODUCTS
01.2009 - 01.2012
- Established business to supplement education costs at University of Idaho
- Marketing promotional products to various fraternities, sororities, businesses, university athletic departments, and the general student body
- Developed business from scratch, acquired a business license, set up financing relationships, and made connections with manufacturer contacts and industry mentors
- Successfully developed ideas, artwork, and marketing plans
- Sourced product in an efficient, cost-saving manner
- Managed logistics with exceptional organization skills
- Member of PPAI
Education
Bachelor of Science - Minor in Communications, Marketing Emphasis
University of Idaho
01.2012
Skills
- Customer Centric
- Networking
- New Business Development
- Prospecting
- Account Expansion
- Client Retention
- Creative Thinking
- Verbal & Written Communication
- Strategic Planning
- Presentations
- Cold Calling
- Analytical Problem Solving
- Strategic Partnerships
- Brand Development
- Program Management
Affiliations
- PPAI
- ASI
- ESP
- NWPPA
- AIMastermind Group
Community Affiliations
- Young Professionals of Seattle: Board Member- Professional Development
- In The Loop Networking
- Puget Sound Young Professionals
- Network After Work
- Letip
- Delta Tau Delta Alumni Association
Professional Development
- Social Media Growth
- Consultative Selling Technique
- Selling Incentives
- Identifying Trends and Branding Strategies
- Building Successful Marketing Campaigns
- Inbound Marketing
- Establishing Compliance Programs
- How to Identify Smoke Screens
- Customer Acquisition: 'How to Attract, Qualify, and Convert Clients at Will.'
- General Assembly: Adobe InDesign
- Sandler Sales Skills Foundation Training
- Salesforce Certification
- LinkedIn Recruiter
- LinkedIn Sales Navigator
- HighSpot
- Challenger Sales Method
- Gap Selling
- Spin Sales
- Outreach
- Gong
Timeline
Branding Consultant
Creative House Branding
06.2024 - Current
Business Development Manager
PitchBook
01.2023 - Current
Client Solutions Manager
Robert Half
04.2022 - 12.2023
Senior Technical Recruiter
Robert Half
11.2020 - 04.2022
Sales Area Manager
Tableau Software
11.2017 - 12.2019
Outside Sales Professional
Rain City Promotions
05.2016 - 11.2017
Account Executive- Commercial Sales
DocuSign
06.2015 - 05.2016
Outside Sales Representative
Southern Wine & Spirits of America, Inc.
01.2012 - 03.2014
Outside Sales Professional and Owner
PARKER PROMOTIONAL PRODUCTS
01.2009 - 01.2012
Bachelor of Science - Minor in Communications, Marketing Emphasis
University of Idaho
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