Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Taylor Patton-Williams

Atlanta,GA

Summary

2Nd year MBA student leveraging hands-on experience in festivals and tours, coupled with six years in the music industry. Proficient in artist development, tour operations, brand management, and public relations. Dedicated to driving innovation and success within the world of live entertainment

Overview

3
3
years of professional experience

Work History

Operations Intern

Live Nation Urban
06.2023 - 09.2023

Managed crisis situations at box office for 12,000 fans for largest festival in Washington D.C, demonstrating strong crisis management and problem-solving skills.

  • Spearheaded creation of comprehensive operations manuals and advance forms for team of 20, streamlining workflows and seamless execution of festivals.
  • Played pivotal role in driving company growth by actively participating in strategic initiatives, contributing innovative ideas to enhance operational efficiency and overall success.

Tour Immersion Program

Live Nation Entertainment Inc.
08.2023 - 08.2023
  • Selected as 1 of 4 participants for exclusive access and firsthand exposure to tour reps, production leads, and concert promoters for day of experiential learning at Mercedes-Benz Stadium for the Renaissance World Tour.
  • Shadowed day-to-day responsibilities Tour Accountants, Tour Management, and Production pros, grasping vital financial planning for tours, seamless artist management, and pivotal production execution in large events.

Public Relations Intern

Theory Communication
09.2022 - Current
  • Managed VIP guest check-in for high-profile clients, ensuring seamless experience and maintaining satisfaction rate of 95% during major events.
  • Assisted in developing and executing public relations campaigns for clients like Rob49, BigBossVette and Louwill, resulting in 30% increase in media coverage and brand visibility.
  • Maintained and updated media contact lists and databases of 100+ to ease of access.

Artist Manager

One Sound Music Group
06.2020 - Current
  • Negotiated opening act for Lil Baby & Friends tour, 4 sold out shows with 15,000 fans.
  • Increased social media presence by 20% though major tours, content creation and digital marketing such as NFTs.
  • Established brand imagery to support release timeline for debut single.
  • Curated and managed travel budget of $5,000 to accommodate artist performance needs on tour.

Education

Master of Business Administration - Sports and Entertainment Management & Marketing

Clark Atlanta University
Atlanta, GA
05.2024

Bachelor of Science - Business AdministrationFinance

Clark Atlanta University
GA
05.2020

Skills

  • Problem Solving
  • Communication
  • Talent Relations
  • Leadership
  • Budgeting
  • Management
  • Marketing
  • Results Oriented
  • Critical Thinking
  • Team Player
  • Media and Public Relations
  • Scheduling and Coordination
  • Talent Booking

Accomplishments

Clark Atlanta University

  • 35th Graduated Executive Board Treasurer, 2023-2024
  • National Black MBA Lead Scholar 2023-2024
  • School of Business, Representative (2022)
  • National Black MBA Scholar (2022)

Taylor Patton Foundation, Founder (2005-Present)

  • Founder of a non profit organization created to serve the homeless community through the collection of donated blankets and cold weather accessories. Over 5,000 blankets collected.

Timeline

Tour Immersion Program

Live Nation Entertainment Inc.
08.2023 - 08.2023

Operations Intern

Live Nation Urban
06.2023 - 09.2023

Public Relations Intern

Theory Communication
09.2022 - Current

Artist Manager

One Sound Music Group
06.2020 - Current

Master of Business Administration - Sports and Entertainment Management & Marketing

Clark Atlanta University

Bachelor of Science - Business AdministrationFinance

Clark Atlanta University
Taylor Patton-Williams