TAYLOR STUYVESANT
Rockford,MI
Summary
Dynamic search engine optimization professional with extensive expertise in keyword research, on-page optimization, and building PPC strategies. Recognized for fostering effective team collaboration and adapting to evolving needs while consistently delivering impactful results. Proficient in data analysis, content creation, and leveraging SEO tools to enhance website visibility and drive organic traffic. Seasoned leader adept at guiding teams, managing complex projects, and achieving strategic objectives through the development of efficient processes and a commitment to excellence.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Paid Media and SEO Specialist
MINDSCAPE
Grand Rapids, MI
01.2024 - Current
- Developed and implemented on-page SEO strategies to enhance website visibility and organic traffic.
- Conducted comprehensive keyword research to identify opportunities for content optimization across multiple platforms.
- Analyzed website performance metrics using Google Analytics to inform strategic decisions for improvement.
- Collaborated with content teams to ensure SEO best practices were integrated into all digital marketing initiatives.
- Led cross-functional projects aimed at improving site architecture and user experience through technical SEO enhancements.
- Optimized metadata and alt text across web pages, significantly improving search engine rankings and click-through rates.
- Stayed updated on industry trends and algorithm changes, adjusting strategies proactively to maintain competitive advantage.
- Managed 30+ PPC advertising campaigns to supplement organic search efforts and increase overall visibility online.
- Improved search engine rankings by conducting comprehensive site audits and addressing technical issues.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Designed paid client ads for use on diverse social media platforms.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Fire Team Leader
US Army National Guard
Corunna, MI
03.2021 - Current
- Led patrol operations ensuring safety and security of personnel and facilities.
- Developed and implemented standard operating procedures to enhance operational efficiency.
- Coordinated with local law enforcement for joint operations and intelligence sharing.
- Monitored compliance with regulations, ensuring adherence to military law standards.
- Evaluated officer performance, providing constructive feedback for continuous improvement.
- Provided site security for sensitive facilities or special events, ensuring the safety of personnel and assets from potential threats.
- Provided mentorship to junior Military Police Officers, contributing to their professional growth and success in their roles.
- Conducted comprehensive training programs on law enforcement tactics for newly assigned Military Police Officers.
- Conducted investigations into incidents, gathering evidence and interviewing witnesses.
Accountant Intern
MINDSCAPE
Grand Rapids, MI
06.2016 - 10.2016
- Maintained confidential information, such as pay rates, bonus targets and pay grades.
- Restructured and analyzed Quickbooks to improve budget reporting.
- Performed debit, credit and total accounts on computer spreadsheets/databases, using specialized accounting software.
- Completed administrative tasks such as recordkeeping, writing correspondence and gathering materials.
Education
Business -
Grand Valley State University
Allendale, MI, US01-2020
High School - undefined
Rockford High School
Rockford, MI, US01-2016
Skills
- Time management skills
- Quick learner
- Results-oriented
- Wordpress
- Shopify
- Hubspot
- Google Search Console
- Google Analytics
- Google Tag Manager
- Google analytics
- PPC advertising
- SEO strategy development
- Search engine marketing
- Campaign development
- Inbound marketing
- Digital advertising
- Team leadership
- Decision-making
- Team building
Accomplishments
- 2025 Silver Addy Award Recipient
- Supervised teams of 30 staff members.
- Created PPC and SEO processes from the ground up
- Refined tech stack to integrate AI initiatives and cut costs
Certification
- Meta Digital Marketing Associate, Meta - Mar 2025 - Mar 2027
- Microsoft Advertising Display & Video Certification- Apr 2025 - Apr 2026
- Microsoft Advertising Search Certification - Mar 2025 -Mar 2026
- Microsoft Advertising Retail Certification - Mar 2025 -Mar 2026
- LinkedIn Certified Marketing Insider - Issued Feb 2025
- LinkedIn Content and Creative Design - Feb 2025 - Feb 2027
- LinkedIn Marketing Strategy - Feb 2025 - Feb 2027
- LinkedIn Marketing Solutions Fundamentals
- Google AI-Powered Performance Ads Certification
- Google AI-Powered Shopping Ads Certification
- Google Ads Search Certification
- Google Ads Video Certification
- Google Analytics Certification
- Semrush SEO Fundamentals Course - Apr 2025 - Apr 2026
ACTIVITIES AND HONORS
- Hours of Community Service
- Volunteer work
- Contributes to political campaigns
Timeline
Paid Media and SEO Specialist
MINDSCAPE
01.2024 - Current
Fire Team Leader
US Army National Guard
03.2021 - Current
Accountant Intern
MINDSCAPE
06.2016 - 10.2016
High School - undefined
Rockford High School
Business -
Grand Valley State University