Taylor Varney
San Diego,CA
Summary
Knowledgeable Social Media and Marketing Manager with experience executing social media strategies across all social platforms, and managing community and influencer relations. Demonstrated record of achievement in enhancing press and social media coverage, customer engagement, effective time management, and strong team collaboration. Diplomatic, amiable, easily adaptable, and harmonious in working with employees, media and customers. Devoted to diversifying marketing strategies for maximum effectiveness.
Overview
4
4
years of professional experience
Work History
Social Media Manager & Influencer Relations
Wildflower Cases
Thousand Oaks, CA
08.2020 - Current
- Planned and instituted social media marketing plan across social media channels including: TikTok, Instagram, Twitter, Pinterest, Youtube, and Facebook.
- Created, curated and managed published content for feed and stories across social media channels.
- Monitored and built social media following by maintaining solid online presence via community engagement.
- Built relationships with and managed influencers to assist in social media strategy through partnerships.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Gathered insights from interaction with current and prospective consumers to enhance content.
- Analyzed consumer usage patterns to identify trends and target key demographics.
Marketing Assistant
Wildflower Cases
Thousand Oaks, CA
11.2018 - 08.2020
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Management of special events, sponsorship, and donation based advertising.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
- Identified appropriate marketing channels and target customers for campaigns.
Technical Recruiter
Surelock Ventures
Westlake Village, CA
06.2017 - 06.2018
- Coordinated with IT team leaders to forecast hiring needs and department goals.
- Onboarded new hires and set up training.
- Referred candidate resumes to customer account managers for evaluation and submission.
- Operated as trusted advisor and subject matter expert to build strong and credible relationships with senior leaders, hiring managers and critical stakeholders.
- Partnered with departmental managers to ascertain hiring needs and subsequently provide candidate recommendations.
Education
Bachelor of Science - Strategic Communication
Northern Arizona University
Flagstaff, AZ05.2017
Skills
- Strategic planning
- Content and digital asset management
- Online presence monitoring
- Marketing analytics
- Networking and relationship building
- Social Media Management
- Interpersonal Communication
- Time Management
- Critical Thinking
- Market Trends Analysis
- Google Analytics
Timeline
Social Media Manager & Influencer Relations
Wildflower Cases
08.2020 - Current
Marketing Assistant
Wildflower Cases
11.2018 - 08.2020
Technical Recruiter
Surelock Ventures
06.2017 - 06.2018
Bachelor of Science - Strategic Communication
Northern Arizona University