Motivated junior at Harrisburg University pursuing a degree in Interactive Media with a concentration in Digital Marketing. Experienced in customer service, sales, and public speaking, with a strong record of leadership and project management.
A mock campaign where I developed a complete marketing portfolio for my marketing class. The work included SEO research, a newsletter, strong calls to action, website copywriting, and social media content. A cohesive brand identity package was also designed, showcasing creative strategy.
An experiential learning project that explored how challenges, rewards, and interactive systems enhance brand–consumer connections. The project showed that gamification boosts engagement, builds loyalty, and shapes consumer behavior by motivating participation to repeat interactions.
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