Ketrice Mitchell-Page
Memphis,TN
Summary
Marketing & Communications Specialist with 7+ years of experience executing digital communications, email campaigns, and brand messaging across multiple platforms. Experienced in coordinating media outreach, managing website and social content, and developing communication materials that support organizational visibility and engagement. Skilled at aligning messaging across channels and using performance insights to refine communication strategy.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Page Life Solutions
Memphis, TN
09.2017 - Current
- Designed and implemented brand visibility strategies across social media, email, SEO, and community touchpoints.
- Managed website structure and content using WIX; developed simple landing pages and brand information pages.
- Created visually appealing digital content (brochures, images, graphics, documents) using Canva to strengthen brand presence.
- Used GA4 to monitor basic website traffic and understand user activity; provided insight-based recommendations.
- Supported brand awareness and audience engagement through social content, events, and introductory marketing materials.
Marketing Specialist & Strategist
C & L Executive Transportation
Memphis, TN
11.2023 - 01.2026
- Conceptualized and coordinated a client engagement event, developing the promotional strategy and executing communications to increase awareness and attendance.
- Serve as the sole strategist and executor for digital marketing, content, and communications initiatives.
- Support media planning by selecting SEO tactics, evaluating PR opportunities, timing content for visibility, and aligning channel choices with brand goals.
- Coordinated earned media outreach and served as liaison with local news outlets, resulting in television coverage on ABC24 and WREG.
- Created a promotional flyer that successfully secured new partnerships for the company, demonstrating the impact of strategic messaging and visual communication.
- Use GA4 to monitor website traffic spikes, evaluate the impact of campaigns or posts, and make adjustments to timing, messaging, and channel strategy.
- Developed marketing plans aligned with business goals, contributing to over $100,000 in revenue growth.
- Built and managed the company’s email list from 0 to 1000+ qualified leads; wrote copy, designed visuals, and executed campaigns in Constant Contact.
- Planned, scheduled, and executed social media content across platforms, growing Facebook & Instagram from 0 to 280+ engaged followers.
- Created a pitch deck to support major funding opportunities and designed consistent brand-messaging frameworks.
- Executed targeted paid social ads resulting in 7,500+ reach and 1,150+ website visits in 21 days.
- Managed PR communication, media contact outreach, event publicity, and follow-up to maintain ongoing visibility.
- Wrote copy for press kits, training materials, digital assets, and brand content.
Specialist IV, Donor Advocate Team
ALSAC–St. Jude Children’s Research Hospital
Memphis, TN
05.2014 - 10.2016
- Served as primary contact for donor accounts, delivering research-based resolutions and improving supporter experience.
- Provided root-cause analysis and operational recommendations to improve team workflows.
- Assisted inbound/outbound agents with escalations, technical questions, and donor concerns.
- Recognized for consistent accuracy, empathy, and problem-solving.
Brand Awareness Specialist
ALSAC–St. Jude Children’s Research Hospital
Memphis, TN
07.2011 - 05.2014
- Conceptualized and coordinated a client engagement event, developing the promotional strategy and executing communications to increase awareness and attendance.
- Serve as the sole strategist and executor for digital marketing, content, and communications initiatives.
- Support media planning by selecting SEO tactics, evaluating PR opportunities, timing content for visibility, and aligning channel choices with brand goals.
- Coordinated earned media outreach and served as liaison with local news outlets, resulting in television coverage on ABC24 and WREG.
- Created a promotional flyer that successfully secured a new partnership for the company, demonstrating the impact of strategic messaging and visual communication.
- Use GA4 to monitor website traffic spikes, evaluate the impact of campaigns or posts, and make adjustments to timing, messaging, and channel strategy.
- Developed marketing plans aligned with business goals, contributing to over $100,000 in revenue growth.
- Built and managed the company’s email list from 0 to 750+ qualified leads; wrote copy, designed visuals, and executed campaigns in Constant Contact.
- Planned, scheduled, and executed social media content across platforms, growing Facebook & Instagram from 0 to 280+ engaged followers.
- Created a pitch deck to support major funding opportunities and designed consistent brand-messaging frameworks.
- Executed targeted paid social ads resulting in 7,500+ reach and 1,150+ website visits in 21 days.
- Managed PR communication, media contact outreach, event publicity, and follow-up to maintain ongoing visibility.
- Wrote copy for press kits, training materials, digital assets, and brand content.
Education
Bachelor of Science - Business Marketing
University of Phoenix
Skills
- Media Planning Support
- SEO selection
- PR outreach
- Content timing
- Channel evaluation
- Campaign alignment
- Analytics & Insights
- Foundational GA4 experience
- Monitoring traffic spikes
- Interpreting trends
- Adjusting strategy
- Performance review
- Basic KPIs
- Content & Digital Marketing
- Content calendars
- Social media strategy
- Email marketing
- Website messaging
- Storytelling
- Brand & Communication
- Brand identity support
- Proposal writing
- Pitch decks
- Press materials
- Messaging guides
- Tools
- GA4
- Constant Contact
- HubSpot
- Canva
- Meta Business Suite
- WIX
- Professional Strengths
- Clear communicator
- Organized
- Intuitive strategist
- Self-directed
- Growth-oriented
- Detail-conscious
- Coachable
Certification
- Creative Advertising, ELVTR (Google), 2024
- Digital Marketing & E-Commerce, Coursera/RISE & The Mom Project, 2023
- Brand Identity and Strategy, IE Business School, 2023
Core Skills
SEO selection, PR outreach, content timing, channel evaluation, campaign alignment, Foundational GA4 experience (monitoring traffic spikes, interpreting trends, adjusting strategy), performance review, basic KPIs, Content calendars, social media strategy, email marketing (Constant Contact), website messaging, storytelling, Brand identity support, proposal writing, pitch decks, press materials, messaging guides, GA4 (foundational), Constant Contact, HubSpot (beginner), Canva, Meta Business Suite, WIX, Clear communicator, organized, intuitive strategist, self-directed, growth-oriented, detail-conscious, coachable
Timeline
Marketing Specialist & Strategist
C & L Executive Transportation
11.2023 - 01.2026
Digital Marketing Specialist
Page Life Solutions
09.2017 - Current
Specialist IV, Donor Advocate Team
ALSAC–St. Jude Children’s Research Hospital
05.2014 - 10.2016
Brand Awareness Specialist
ALSAC–St. Jude Children’s Research Hospital
07.2011 - 05.2014
Bachelor of Science - Business Marketing
University of Phoenix