Teresa Scupham
Arlington,,Texas
Summary
Passionate digital marketing professional with over 7 years of experience in various industries. I earned my B.B.A. in Marketing and Management, which prepared me to be an ethical, knowledgeable, and tactical employee. I am a results-driven marketing leader whose goal is to build innovative and strategic campaigns to drive profits, growth, and increase company visibility. Demonstrated success in enhancing online presence while driving growth and improving brand image. Strengths include strong knowledge of social media platforms, content creation, website analytics, and audience engagement.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Homebody Accents
Arlington, TX
06.2021 - Current
- Handle strategic marketing initiatives
- Stay current with emerging opportunities in the digital and consumer marketing world
- Publish digital marketing content on company's Instagram, Facebook, Pinterest, LinkedIn, and Alignable
- Provide excellent direct customer service on all Company's selling platforms (Amazon, Etsy, eBay, Walmart, Wayfair)
- Utilize photoshop to design company merchandise
- Consolidate Amazon inventory and shipping data into actionable reports
- Work and collaborate with other department heads to carryout company initiatives
Sales Agent
Globe Life Liberty National
Hurst, TX
10.2020 - 01.2021
- Tracked sales results
- Reported results and trends
- Built and maintained customer relationships
- Responsible for closing business and generating revenue for the company
- Make daily outbound calls to clients and prospective clients
- Provide exceptional customer service and form strong client relationships
Funding Analyst
Exeter Finance
Irving, TX
01.2020 - 02.2020
- Performed accurate verifications, credit investigation, analysis, and audit of all documentation required to complete the retail funding processes, according to the company's operating policies and procedures.
Marketing Assistant
University of Texas at Arlington
Arlington, TX
01.2019 - 12.2019
- Executed market research and collected data on consumers, competitors, and the marketplace and consolidated information into actionable reports and presentations
- Generated competitive analysis on various companies' market offerings, identified market trends, pricing/business models, sales, and methods of operation
- Provided informative marketing presentations on campus housing options, its benefits, and the application process to a wide audience of over 100 students and parents per session
- Conducted housing tours to prospective students and their families, while communicating technical information and answering their questions
- Collaborated with marketing team to produce social media campaigns to promote the company and brand
Education
Bachelor of Business Administration - Marketing/Management
University of Texas At Arlington
12.2019
Skills
- Microsoft Office
- Marketing Research
- Quantitative/Qualitative Research
- Communications/Public Relations
- Social Media Marketing
- Data Management
- Problem Resolution
- Soft Skills
- Market Analysis
- Audience Engagement
- Client Relationship Management
- Marketing strategy
- Adobe Creative Suite proficiency
- Computer Skills
- Effective Time Management
- Customer Service
- Public Speaking
- Reputation Management
- High Emotional Intelligence
- Critical Thinker
- Business Development
- Copywriting and editing
- Campaign Development
- Strategic Planning
RECOMENDATIONS
"Teresa joined UT Arlington Housing as a student intern and continued with us for a second semester as a marketing coordinator as part of the Auxiliary Services team. She was eager to learn and jumped right into her the role. She asked questions and soaked up the information shared with her. She conducted campus tours and was responsible for orientation sessions over 200 students. She is very outgoing and fantastic with public speaking. Teresa took initiative to modify the marketing campaign material to cater to the students and what they would want. She also worked extensively with the leasing staff, as customer service liaison between the leasing staff and the students. She was a strong liaison between the two, in situations where there may be conflict between the two parties. Our Leasing Agents were not always the friendliest, so it was a difficult task to manage the conflict between the two parties, however she handled it very well."
-Michael Eldridge, Assistant Director for Marketing & Communications
Affiliations
- Treasurer and Interim Secretary at IGNITE National
- Phi Theta Kappa Honor Society Member at Brookhaven College
- Tau Sigma Honor Society Member at University of Texas at Arlington
Certification
- Hootsuite Platform Certification 2018
Languages
English, Spanish
References
References available upon request.
Timeline
Digital Marketing Manager
Homebody Accents
06.2021 - Current
Sales Agent
Globe Life Liberty National
10.2020 - 01.2021
Funding Analyst
Exeter Finance
01.2020 - 02.2020
Marketing Assistant
University of Texas at Arlington
01.2019 - 12.2019
Bachelor of Business Administration - Marketing/Management
University of Texas At Arlington
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