Teresa VanOpdorp

Brand Strategy & Communications Leadership

• Lead and oversee the Chamber’s brand strategy, ensuring consistent messaging, tone, and visual identity across digital platforms, print materials, sponsorship assets, and event marketing.
• Develop and execute comprehensive communication plans supporting membership recruitment, retention, and sponsorship development.
• Align all communications initiatives with executive leadership priorities and strategic growth objectives.

Public Relations & Community Engagement

• Direct media outreach, press releases, public announcements, and reputation management efforts.
• Serve as a key liaison between business leaders, local government officials, media representatives, and community partners.
• Support executive leadership with messaging strategy, spokesperson preparation, and public-facing communications.

Strategic Planning & Operations

• Utilize analytics, engagement data, and performance metrics to evaluate campaign effectiveness and guide strategic decision-making.
• Manage budgets, sponsorship revenue targets, vendor relationships, and operational workflows.
• Identify opportunities for innovation, efficiency, and continuous improvement in marketing and communications functions.

Multi-Organization Brand Oversight

• Direct brand strategy and ensure consistent messaging, tone, and visual identity across marketing campaigns, digital platforms, print collateral, and community initiatives.
• Oversee communications planning for major events, sponsorship programs, and membership campaigns.
• Maintain brand standards and develop messaging frameworks that strengthen organizational positioning within each community.

Public Relations & Stakeholder Relations

• Manage media communications, promotional strategies, and public-facing messaging to enhance visibility and reputation.
• Build and maintain relationships with business owners, civic leaders, nonprofit organizations, and regional partners.
• Support collaborative multi-chamber initiatives to expand reach and regional engagement.

Analytics & Performance Management

• Track marketing performance metrics, event participation data, and sponsorship outcomes to inform strategy.
• Recommend improvements based on engagement trends and community feedback.
• Streamline processes to improve operational efficiency and communications consistency across organizations.

• Responsible for fostering relationships with members and stakeholders, organizing programs and events, advocating for the interest of the business community, and promoting economic development
• Strengthened relationships with local state and area government to bring value to local businesses
• Developed and implemented strategic plans to drive business growth and increase revenue
• Established and maintained relationships with key partners, clients, and industry stakeholders
• Identified new market opportunities and implemented go-to-market strategies to expand the business
• Demonstrated strong project management skills by overseeing all aspects of event planning, including venue selection, catering, entertainment, décor, and audiovisual requirements, while staying within budget and deadlines
• Developed and implemented targeted sponsorship strategies to align with the organization's mission and goals
• Developed and executed comprehensive digital marketing strategies to drive traffic and increase engagement on social media and the webiste

• Developed and implemented comprehensive brand strategies to ensure alignment with company's mission and vision
• Collaborated with marketing and communications teams to create integrated campaigns that effectively communicated brand values to target audiences
• Managed social media platforms and content creation for small businesses, increasing brand awareness and customer engagement by 40%.
• Collaborated with cross-functional teams to coordinate marketing efforts and ensure alignment with business objectives, resulting in successful product launches and promotional events.
• Managed brand identity projects from concept to completion, ensuring adherence to brand standards and timelines

• Commission Chairman January 2011- December 2021
• Planned, coordinated, and executed a variety of special events, including fundraisers, galas, and community festivals
• Secured event permits, licenses, and insurance, ensuring compliance with regulations and guidelines
• Managed event budgets, including tracking expenses and seeking cost-effective solutions
• Managed relationships with vendors, sponsors, and partners to ensure seamless coordination and execution of special events

• Developed and implemented comprehensive PR strategies to enhance brand visibility and drive positive media coverage
• Oversaw the creation of press releases, media kits, and other PR materials to effectively communicate key messages
• Cultivated relationships with local organizations, community leaders, and media outlets to promote positive brand messaging and drive public support
• Founded the Parks & Recreation Foundation, establishing a nonprofit organization to support community initiatives, fundraising efforts, and long-term district enhancement.