Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Projects
Timeline
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Terrell Leonard

Atlanta,United States

Summary

Detail-oriented Content Creator with extensive knowledge of UGC and digital marketing. Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets. Successful at posting frequently and using content management systems.

Overview

6
6
years of professional experience

Work History

UGC/Self Employed Content Creator

Self Employed Services
11.2018 - Current
  • Applied current editing and photography tools to tell great stories.
  • Strengthened content through proofreading and editing.
  • Work with influencer marketing agencies on branded campaigns including Dropbox, Poshmark, Roman Health, etc.
  • Managed variety of technical equipment used in performances.

Photographer | Social Media Specialist

Barbour Orthopaedics & Spine
06.2022 - 07.2024
  • Managed the relationships and curated content for 15 celebrity athlete clients that were signed to the company
  • Analyzed, reported, and created social media strategies to increase brand awareness
  • Graphic-designed banners, apparel, and social media posts
  • Edited pictures of employees, doctors, and staff
  • Edited content for Youtube and Instagram platforms.
  • Edited, toned, captioned, and uploaded photographs for publication.

Social Media & Community Coordinator

WeINSPIRE
08.2021 - 12.2021
  • Analyzed and reported social media and online marketing campaign results
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media
  • Conducted live Instagram interviews with special guests and influencers
  • Which amassed over 500 viewers
  • Increased likes on Instagram by 400%
  • Contacted and communicated with influencers for brand awareness and interviews.

Sports Marketer

Coastal Carolina University
08.2019 - 05.2020
  • Coordinating advertisements and communicating with the public to increase merchandise and ticket sales
  • Forged relationships with clients to improve consistent sales
  • Informed the public on the benefits of purchasing season passes and reward programs.

Education

Bachelor's of Science in Exercise and Sport Science - Exercise and Sport Science

Coastal Carolina University
Conway, South Carolina

Skills

  • Social Media Strategy
  • Social Media Broadcasting
  • Video Content Creation
  • Graphic Design
  • Influencer Marketing
  • Project Planning
  • Social Media Analyst
  • Final Cut Pro X
  • Adobe Creative Suite
  • Social Media Management
  • Community Engagement
  • Content Calendar
  • Content Creation
  • Social Media Scheduling Tools
  • Social Media Metrics
  • Discord
  • Reddit
  • User Generated Content
  • Content Scheduling

Accomplishments

  • Completed UGC influencer campaigns with Dropbox, Roman Health and Green Chef
  • Supervised team of 4 content creators on brand events and outings
  • Documented and resolved men's halloween fashion issues which led to over 3M+ views on TikTok and being casted for a game show for their halloween episode

Projects

08/2023 - Present: Created & manages a Tik Tok account that has over 300k+ likes & 3M+ views, , Created a tik tok to challenge my marketing skills and with the first couple months I gain 4,000+ followers with 2 videos hitting over 2M views each. Managed the community and grew engagement. Negotiated collaboration deals with brands.


11/2018 - 12/2023: Created and managed a YouTube channel, The channel became semi-successful and grew to over 5,400 subscribers and still counting. Also gaining over 700,000 views across the channel. 


08/2019 - 05/2020: Launched special events for the college campus,  Assisted in the creation of campus activities for the entertainment and education for the student body.



Timeline

Photographer | Social Media Specialist

Barbour Orthopaedics & Spine
06.2022 - 07.2024

Social Media & Community Coordinator

WeINSPIRE
08.2021 - 12.2021

Sports Marketer

Coastal Carolina University
08.2019 - 05.2020

UGC/Self Employed Content Creator

Self Employed Services
11.2018 - Current

Bachelor's of Science in Exercise and Sport Science - Exercise and Sport Science

Coastal Carolina University

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Terrell Leonard