Tess Rowland
Summary
Transformational non-profit leader with strong communication and organizational skills. Successful experience in implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs.
Overview
6
6
years of professional experience
Work History
National President
Mothers Against Drunk Driving
01.2023 - Current
- Serves as lead spokesperson for the organization
- Featured on top outlets like GMA, Teen Vogue, and News Nation
- Founder of Generation Zero, a youth coalition for Gen-Z aiming to raise awareness of drunk driving for 18-24 age groups.
- Creates fundraising materials utilized on social media and websites and sent out in mass mailings.
- Identifies new sources, both individual and business, of support as donors and vendors.
- Cultivates relationships with community, business and local civic leaders in order to draw attention to MADD and bring in new donors and volunteers.
- Creates fundraising strategies tied to MADD's institution's mission, programs and goals.
Morning Reporter
WMBB-TV
03.2021 - 10.2022
- Booked interviews and reported live in the field for the morning show 4 times a day
- Shot, wrote and edited packages for daily broadcasts
- Wrote digital stories for WMBB website
- Created content, managed community engagement, and maintained Facebook, Twitter and Instagram accounts
- On average ranked top 10 on talent-owned Facebook pages in Panama City DMA
- Anchored and produced shows on a fill-in basis
- Created station community outreach events and fundraisers after being injured by an impaired driver
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
Weekend Anchor
WMBB-TV
06.2020 - 03.2021
- Produced and anchored the 6 p.m. and 10 p.m. Newscasts
- Managed reporters and photographers
- Planned weekend assignments
- Edited, proofread and fact-checked content for accuracy.
- Researched and analyzed newsworthy events, trends and issues.
Assistant News Specialist
InvestigateTV, Gray Television
08.2019 - 05.2020
- Obtained public records and collected research for on-going national investigations
- Assisted in finding national interviews for investigative pieces
- Created and curated content for InvestigateTV social media platforms
News Intern
WDSU-TV
01.2019 - 05.2019
- Pitched story ideas and traveled with field photographers to assist in the news gathering process
- Assisted producers in writing scripts, editing video and stacking newscasts
Marketing Intern
New Orleans Fashion Week
12.2017 - 03.2018
- Coordinated and executed brand partnerships and giveaways
- Managed social media and created content for NOFW pages
- Increased following and engagement by over 10%
- Served as backstage manager for all shows.
Education
Bachelor of Arts - Mass Communication, Theatre Arts
Loyola University New Orleans School of Communication And Design
New Orleans, LA05.2020
Skills
- Adobe Premiere Video Editing
- NASBA Ethical Leadership Certified
- Google Analytics Certified
- Hootsuite Certification
- Speech writing
- Media Training
- Public Relations
- Media Crisis Communications
Accomplishments
- Adobe Premiere Video Editing, NASBA Ethical Leadership Certified, Google Analytics Certified, Hootsuite Certification, Speech writing, Media Training, Public Relations, Media Crisis Communications
Affiliations
2022 Emmy Nominee: Community Service Category
Society of Professional Journalists: General Assignment Report, Finalist 2022
Florida Association of Broadcast Journalists: Reporter, Winner 2021
Florida Association 0f Broadcast Journalists: Investigative Story, Winner 2020
Louisiana College AP Awards: Digital Video, Winner 2019
Louisiana College AP Awards: Multimedia Journalist, Winner 2018
Served in Online News Association Student Newsroom 2019
Awards
• 2022 Emmy Nominee: Community Service Category
• Society of Professional Journalists: General Assignment Report, Finalist 2022
• Florida Association of Broadcast Journalists: Reporter, Winner 2021
• Florida Association 0f Broadcast Journalists: Investigative Story, Winner 2020
• Louisiana College AP Awards: Digital Video, Winner 2019
• Louisiana College AP Awards: Multimedia Journalist, Winner 2018
• Served in Online News Association Student Newsroom 2019
Timeline
National President
Mothers Against Drunk Driving
01.2023 - Current
Morning Reporter
WMBB-TV
03.2021 - 10.2022
Weekend Anchor
WMBB-TV
06.2020 - 03.2021
Assistant News Specialist
InvestigateTV, Gray Television
08.2019 - 05.2020
News Intern
WDSU-TV
01.2019 - 05.2019
Marketing Intern
New Orleans Fashion Week
12.2017 - 03.2018
Bachelor of Arts - Mass Communication, Theatre Arts
Loyola University New Orleans School of Communication And Design
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