Thalia Aguilar
Downey,CA
Summary
Dynamic marketing leader with a proven track record at Rolling Loud, enhancing event visibility and ticket sales through innovative digital strategies and cross-functional collaboration. Skilled in using data analytics to drive decisions, optimize campaigns, and measure ROI for improved audience engagement and event outcomes. Demonstrates cultural competency and excels in turning insights into actionable strategies.
Overview
6
6
years of professional experience
Work History
Director of Diversity
Rolling Loud
Los Angeles, CA
06.2023 - Current
- Collaborated with cross-functional teams (social media, PR, creative, and sales) to align marketing efforts with event goals, and maximize audience engagement.
- Spearheaded digital advertising strategies, including paid social media, influencer partnerships, and email marketing, resulting in a X% increase in ticket sales and event visibility.
- Analyzed performance metrics and KPIs to optimize campaign effectiveness and ROI, driving continuous improvements across all marketing channels.
- Led the coordination and logistics of VIP & sponsorship events, providing seamless integration of branding and artist promotion during live events.
- Contributed to post-event debriefs, identifying key learnings and recommendations to improve future marketing strategies.
Executive Manager
Pure Extractions
02.2023 - 12.2025
- Ensure that all operations comply with local, state, and federal regulations regarding the sale and marketing of vaping products, including age verification processes
- Oversee inventory levels for Pure Extractions to ensure that all products, accessories, and supplies are adequately stocked while minimizing excess inventory and managing supplier relationships
- Develop and manage revenue, including promotional events, product launches, and marketing initiatives tailored to the target audience
Social Media Manager
Lion Share Mortage
09.2021 - 08.2023
- Maintain and enhance Lion Share Mortgage online presence and brand identity across various social media platforms, ensuring consistency in messaging and visuals
- Develop and implement a content calendar that includes informative posts, articles, and visuals related to mortgage products, home buying tips, and industry news to engage and educate the audience
- Track social media metrics to analyze the effectiveness of campaigns and posts
- Use insights to adjust strategies, optimize content, and improve overall engagement
Executive Manager
Talk N' Fix
Phoenix, AZ
12.2019 - 07.2020
- Worked directly with employees to run four Talk N' Fix kiosks at Arrowhead mall
- Hired, trained, and supervised staff to ensure excellent customer service and efficient operations
- Schedule shifts and manage employee performance
- Develop and implement marketing strategies to attract customers, including promotions, social media campaigns, and collaborations with nearby stores
- Track sales performance, manage budgets, and ensure that financial targets are met
- Prepare reports to analyze sales trends and adjust strategies as needed
Education
In Progress - Cell Biology
California State University, Long Beach
Long Beach, CA05-2027
In Progress - Business Communication
Cal State University Long Beach
LONG BEACH05-2026
In Progress - Psychology Minor
California State University, Long Beach
Long Beach, CASkills
- Cultural Competency
- Cross-functional collaboration
- Data analysis
- Conflict Resolution
- Excel
- Public Speaking & Presentations
- Customer Relationship Management
- Social media marketing strategies
- Analytics
- DEI Development
- Policy Development
- Budget Management
- Initiative Execution
Languages
Spanish
Professional
English
Professional
Timeline
Director of Diversity
Rolling Loud
06.2023 - Current
Executive Manager
Pure Extractions
02.2023 - 12.2025
Social Media Manager
Lion Share Mortage
09.2021 - 08.2023
Executive Manager
Talk N' Fix
12.2019 - 07.2020
In Progress - Cell Biology
California State University, Long Beach
In Progress - Business Communication
Cal State University Long Beach
In Progress - Psychology Minor
California State University, Long Beach
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