Dedicated senior executive with over 18 years of experience in advancing social equity and championing economic empowerment, particularly for vulnerable and marginalized populations. Proven expertise in spearheading transformative program development, deploying strategic oversight, and fostering strong partnerships to combat the challenges of economic and racial inequality. Highly adept in optimizing resource allocation, facilitating cross-sector collaborations, and delivering impactful community outcomes. Brings a sophisticated blend of team leadership, financial stewardship, and grant management, complemented by a bilingual proficiency in English and Spanish. Demonstrated capacity to pivot organizational strategy towards a strengths-based, youth-focused, and trauma-informed housing approach, ensuring compliance with regulatory standards and the amplification of stakeholder voices. Poised to lead with integrity, innovate with purpose, and inspire excellence in service delivery.
Hi, I’m
Cristina Trujillo
Emeryville,CA
Summary
Overview
18
years of professional experience
1
Language
Work History
REEM Media LLC
CEO
01.2018 - Current
Job overview
- Founded REEM Media, galvanized by my son's enterprising spirit; currently lead the agency's market growth through community engagement strategies and value-based service offerings.
- Establish REEM Media as an ethically-driven-supportive launchpad for multigenerational independent contractor talent.
- Foster a culture of excellence within teams, motivating professional development while streamlining processes and operational efficiency across the agency.
- Exercise strategic leadership that champions respect, encourages diverse opinions at all levels of the organization, nurturing a powerfully creative environment where each member’s contribution is recognized and valued.
GCR Inc.
Advisor- Community Outreach and Engagement
01.2018 - 04.2020
Job overview
- Led the development of an extensive stakeholder list to ensure representation from diverse groups and regions, significantly improving the inclusiveness and effectiveness of the Fair Housing Assessment process.
- Coordinated and conducted public stakeholder meetings, assembling a focused group that included key figures from fair housing, local community housing providers, and regional government entities to steer the Fair Housing Assessment towards actionable insights.
- Drove community outreach efforts to actively involve underrepresented groups and individuals identified in the State’s Language Assistance Plan, enhancing adherence to the principles of Affirmatively Furthering Fair Housing and community engagement benchmarks.
- Executed comprehensive data collection for local entities, meticulously reviewing federally funded housing and community development programs against established regulations and guidelines, thus ensuring compliance and informed decision-making.
Community Financial Resources
Director of Partner Programs and Consultant
06.2014 - 07.2018
Job overview
- Innovatively developed and led the implementation of a Trauma-Informed Approach to Financial and Credit Building Education tailored specifically for the City and County of San Francisco's Foster Youth Program, enhancing program sensitivity and efficacy for youth with complex trauma backgrounds.
- Successfully piloted the inaugural Financial Education Program for Contra Costa County's Community Services Bureau Head Start Program, leaving a lasting impact through the creation of a sustainable model for the county staff to deliver ongoing financial education.
- Monitored and reported on the performance of partner organizations, contributing to a culture of continuous improvement and accountability within our partner network.
- Managed a diverse array of communications channels, both internally and externally, elevating the organization's presence through active participation in panels and radio talk shows, effectively disseminating financial literacy messages.
- Employed data evaluation tools such as Survey Monkey for feedback analysis and Insightly CRM for robust program management, fostering a data-informed environment that continuously shaped and improved program delivery.
Federal Home Loan Bank of San Francisco
Community Investment Compliance Consultant
09.2012 - 03.2014
Job overview
- Oversaw the accountability of 32 Affordable Housing Program (AHP) grantees, ensuring adherence to regulatory standards and effective deployment of up to $1,000,000 in awarded funds.
- Provided critical community investment compliance consultation to bank executives and stakeholders, informing strategic decisions and enhancing regulatory understanding.
- Facilitated cross-cultural communication by translating official bank correspondence, marketing materials, and oral interactions into Spanish, thereby broadening engagement and accessibility.
- Diligently managed and verified database entries, achieving a 100% accuracy rate in the documentation and reporting of project metrics and outcomes.
- Methodically evaluated and ranked empowerment-focused criteria in over 300 AHP funding applications, contributing to the integrity and impact of the funding allocation process.
California Coalition for Rural Housing
Director of Asset Building Programs
07.2006 - 08.2012
Job overview
- Conceptualized, established, and directed the Rural California Asset Development Network, setting the standard for asset-building initiatives tailored to rural communities.
- Orchestrated the full cycle of partner management—from identification to onboarding, including the negotiation of agreements, driving program expansion and efficacy.
- Assumed full responsibility for nonprofit IDA program operations, guiding IDA Program Coordinators through motivational leadership, comprehensive training, and direct supervision.
- Managed the meticulous administration of federal, state, and private grants, coupled with the stewardship of money market accounts for accurate fund flows.
- Administered program budgets and maintained fiscal accountability for seven reserve accounts, totaling $625,000, underscoring strong budget management capabilities.
- Secured crucial funding for community initiatives by authoring or co-authoring a range of grant applications, securing awards from $10,000 to $335,000.
- Managed the Health and Human Services/Office of Community Services (HHS/OCS) Assets for Independence (AFI) database system, ensuring the proper tracking for the annual reports to Congress..
Education
University of California, Davis
Bachelor of Science from Community & Regional Development, Organizational Management, Policy & Planning
University Overview
Santa Monica College
Associate of Arts
University Overview
Honors: True
Skills
Leadership and Team Management:
Stakeholder Engagement and Partnership Development
Financial Acumen and Grant Administration
Cultural Competence and Trauma-Informed Services
Areas Of Skill
Areas Of Skill
- Business Development
- Program Management
- Program Assessment
- Leadership
- Compliance Monitoring
- Budget Administration
- Data Analysis
- Relationship Building
- Marketing
- Grants and Funding
- Coordination & Planning
- Event Management
- Negotiations
- Finance
- Recruitment & Training
Awards
Awards
- Bank on California Grizzly Leadership Award from Governor Schwarzenegger's Office of Planning
- Community Service Award and Outstanding Senior from the University of California, Davis
Volunteer Experience
Volunteer Experience
- Collaborative School Site Council, Elected Representative, 2013, 2016
- Oakland Technical High School's Music Department, Marketing and Parent Liaison, 2014, 2016
Timeline
CEO
REEM Media LLC
01.2018 - Current
Advisor- Community Outreach and Engagement
GCR Inc.
01.2018 - 04.2020
Director of Partner Programs and Consultant
Community Financial Resources
06.2014 - 07.2018
Community Investment Compliance Consultant
Federal Home Loan Bank of San Francisco
09.2012 - 03.2014
Director of Asset Building Programs
California Coalition for Rural Housing
07.2006 - 08.2012
University of California, Davis
Bachelor of Science from Community & Regional Development, Organizational Management, Policy & Planning
Santa Monica College
Associate of Arts