THEODORE SIELATYCKI
New York,NY
Summary
Creative leader with 5+ years of experience developing social-first campaigns across music, fashion, and lifestyle, blending art direction, storytelling, and hands-on execution. Known for leading teams, shaping brand narratives, and delivering emotionally resonant creative in fast-paced, collaborative environments.
Overview
8
8
years of professional experience
Work History
Creative Director
Broke Records
New York, NY
02.2025 - Current
- Developed and implemented creative strategies for integrated campaigns, enhancing brand storytelling and achieving over 4 million views within two weeks
- Partnered directly with founders, artists, and marketing teams to evolve brand narratives and creative approaches rooted in culture and audience insight
- Guided the creation of visually compelling and story-driven content across music videos and social media campaigns to enhance emotional impact.
- Led and mentored multidisciplinary creative teams (directors, DPs, designers), setting creative vision while maintaining accountability and quality control
- Presented concepts and creative work to senior stakeholders, adapting ideas based on feedback while preserving creative integrity
Director & Photographer, Fashion & Music
Self-employeed
Raleigh, NC
04.2018 - Current
- Concepted and executed culturally relevant creative across social, digital, and branding for fashion, lifestyle, and music clients
- Led end-to-end creative development for campaigns and launches, from insight-driven ideation through production and post-production
- Collaborated with brands, creators, and agencies to develop visually cohesive, social-first narratives aligned with brand voice
- Directed on-set production and post-production workflows, maintaining high craft standards across fast-moving, multi-channel deliverables
Road Manager & Social Media Lead
MAC Agency
Los Angeles, CA
10.2024 - 12.2024
- Led creative direction and execution for social-first campaigns while on tour, producing high-performing content that exceeded 500K views
- Engaged with artists and production teams to transform cultural events into compelling storytelling experiences.
- Analyzed performance metrics and audience behavior to inform and refine creative direction and content strategy across various platforms.
Education
MBA - Business Administration And Management
East Carolina University
Greenville, North Carolina05-2024
Bachelor of Science - Entrepreneurship
East Carolina University
Greenville, North Carolina05-2023
Skills
- Social-first video production (short-form, long-form, vertical, animated content)
- Video editing, sound editing, and post-production workflows
- Self-art direction and on-set creative leadership
- Trend research across fashion, lifestyle, and digital culture
- Social media strategy, analytics interpretation, and audience growth
- Adobe Creative Cloud, DaVinci Resolve, Photoshop, Lightroom, After Effects, Canva
Timeline
Creative Director
Broke Records
02.2025 - Current
Road Manager & Social Media Lead
MAC Agency
10.2024 - 12.2024
Director & Photographer, Fashion & Music
Self-employeed
04.2018 - Current
MBA - Business Administration And Management
East Carolina University
Bachelor of Science - Entrepreneurship
East Carolina University