Theresa Karel-Terry

Paramount Global is a Rigid & Flexible Packaging Distributor.

• Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
• Increased client base by identifying and pursuing new business opportunities through market research and networking.
• Established and maintained highly effective relationships with clients and industry partners to drive growth.
• Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
• Delivered presentations at industry conferences, raising company profile and attracting potential clients.
• Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
• Negotiated contracts with key stakeholders, resulting in favorable terms for the company and long-term partnerships.
• Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
• Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
• Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.
• Territory: PNW, Montana, Western Canada & Alaska
• Key Markets: Food & Beverage, Nutraceutical, Pharmaceutical, Agricultural, Personal Care, Health & Wellness, Animal & Industrial
• Key Accounts: Rudd Wood Finishes, Wesmar, Formula Corp, Framatome, Essex Labs & NW Wholesale
• Average Sales: $10,000 to over $1 million

Northwest Adhesives is a family-owned manufacturer of hot-melt adhesives for packaging and wood products.

• Established strong client relationships through regular communication, attentive service, and prompt issue resolution.
• Achieved regional sales targets by developing strategic plans and executing effective account management practices.
• Sells were not based on price, but rather on quality of product and service. The result was that I grew my territory from $600,000 to just over $1 Million in about 6 months.
• Utilized research tools, email, phone, and face to face visits, working to establish myself and NWA in the PNW.
• As an account manager, I worked on a 6 to 8-week rotation for visiting key accounts. Taking every opportunity to make cold calls to help establish new business.
• As a result, I grew my territory by over 60% in the 1st year, being awarded the salesperson of the year award.
• When I left NWA, I had grown my territory to just over $3.2 million
• Territory: PNW & Western Canada
• Key Markets: Agricultural, Food & Beverage, Animal, Health & Wellness & Industrial
• Key Accounts: Reser’s Fine Foods, Tillamook Cheese, Tyson Foods, Humm Kombucha, Columbia Crest Winery, Percept Wines, Starr Ranches & Mt. Adams Fruit
• Average Sales: $5,000 to $50,000

Wrap Pack is a division of Keyes Packaging Group. Wrap Pack manufactures tissue wraps for pears and apples to prevent molding. Keyes Packaging manufactures molded fiber fruit trays & wine trays.

• Built rapport with customers and assessed needs to make product recommendations and upsell.
• Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
• Built strong client relationships through consistent communication and effective problem solving.
• Provided first-rate service to all customers and potential customers.
• As a result, when I left Wrap Pack and Keyes, sales for Wrap were at $6.5 million and sales for the wine segment were at $3.6 million.
• Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
• Exceeded sales targets by consistently meeting and surpassing monthly quotas.
• Demonstrated product features, answered questions and persuasively overcame objections.
• Territory: PNW & California
• Key Markets: Agricultural & Food/Beverage
• Key Accounts: Stemilt Growers, HR Spinner, Fruit Packers, Mt. Adams Fruit, Wine.com, Pioneer Packaging, Oakland Packaging
• Average Sales: $15,000 to $300,000

T.K Estimating was a residential home estimating company contracted by Better Homes and Gardens for its annual catalog of home designs.

• My job was to call out the materials required to build the home, for example, foundation, insulation, roofing, windows, sinks, faucets, cabinets, drywall, and so on.
• I worked with the blueprint of the home plan and measured by scale to calculate exactly what products needed to be purchased to build the home.
• I was also responsible for establishing and growing relationships with vendors and selling them on being in the catalog.
• Key Markets: Construction Industry
• Key Accounts: Better Homes and Gardens, Pella Windows, Kohler, Owens Corning, Hardy & American Standard