THOMAS BAXTER
Seattle,WA
Summary
Results-driven Sports and Entertainment Sales Professional with 15 years of experience in group events, ticket sales, corporate partnerships, and sponsorship activation. As an Account Executive, Group Events, manage a $2 million portfolio while creating revenue-generating experiences aligned with top entertainment and cultural properties. Skilled in building client relationships, exceeding sales targets, and coordinating successful event execution.
Overview
1
1
Certification
18
18
years of professional experience
Work History
Account Executive, Group Events
Seattle Mariners
10.2021 - Current
- Manage a book of business exceeding $2 million in group event revenue, cultivating new and renewal business while consistently pursuing assigned revenue and activity objectives.
- Planned, sold, and executed group events and themed-ticket programs from initial prospecting to game-day fulfillment, coordinating with internal departments and external partners to ensure seamless delivery.
- Create and execute group ticket offers, promotional opportunities, fundraising components, hospitality experiences, and event activations designed to drive attendance, revenue, and customer engagement.
- Created and executed group ticket offers, promotional opportunities, fundraising components, and hospitality experiences that enhanced attendance, increased revenue, and boosted customer engagement.
- Manage customer communications and event details, resolve service issues, and coordinate game-day logistics including ticket distribution, promotional item redemption, vendor participation, group recognition, and on-site activations.
- Use Microsoft Dynamics 365 CRM, Archtics, FEVO, and Outreach to manage prospects and accounts, maintain customer records, track sales activity, and support accurate event and ticket fulfillment.
- Managed customer communications and event details, resolved service issues, and coordinated game-day logistics, ensuring smooth ticket distribution, promotional item redemption, vendor participation, group recognition, and on-site activations.
Fundraising & Community Engagement Manager
Hartford Yard Goats
07.2015 - 09.2021
- Created group ticket and sponsorship opportunities within the nonprofit sector, annually generating more than $200,000 in revenue.
- Oversaw Yard Goats ticket, hospitality, and experiential donations, managing the related database to enhance donor engagement.
- Selected and coordinated Minor League Baseball community initiatives and programs, developing group fundraising programs and ticket promotions to maximize outreach.
- Managed promotional purchases and production of designated marketing materials and assisted with community outreach programs.
- Managed Yard Goats mascot team for game-day and community appearances, strengthening community presence and engagement.
- Cultivated community partnerships to enhance fan engagement and attendance at events.
- Developed strategic outreach programs targeting diverse demographics for increased participation.
Corporate Partnerships Manager
Fort Wayne TinCaps
01.2013 - 06.2015
- Prospected and acquired new corporate partnerships while retaining and servicing existing clients; developed new business contributing to 13% partnership growth and managed more than 50 clients.
- Executed partnership agreements, managing event sponsorships, signage, in-market promotions, multimedia assets, ticket assets, and use of Parkview Field to enhance corporate engagement.
- Managed internship program, overseeing hiring, training, scheduling, and mentoring of interns to support organizational growth.
Marketing Manager – Sponsorship Services
Winston-Salem Dash
04.2011 - 01.2013
- Facilitated implementation and execution of partnership agreements, driving sponsor promotions and maximizing use of Truist Stadium.
- Oversaw sponsorship inventory and developed signage, print, radio, and digital assets for sponsor promotions.
- Coordinated ticket management for all luxury suites at Truist Stadium, partnering with Legends Hospitality for games and private events.
Group Sales Coordinator
Scranton/Wilkes-Barre RailRiders
10.2009 - 02.2011
- Coordinated customer service across group sales process, handling bookings, correspondence, and inquiries for outings at PNC Field.
- Managed customer service throughout the group sales process, including booking, correspondence, and general inquiries for outings at PNC Field.
- Developed group ticket promotions, managing promotional purchases and creating marketing materials to enhance outreach.
Group Events Planner
Inland Empire 66ers
12.2008 - 10.2009
- Managed group sales process for outings at San Manuel Stadium, overseeing booking, correspondence, and customer inquiries to ensure seamless event execution.
- Managed the group sales process for outings at San Manuel Stadium, including booking, correspondence, and customer inquiries.
- Collaborated with marketing, sponsorship, media, operations, broadcasting, and game-day entertainment departments to align event initiatives with organizational objectives.
Education
Bachelor of Science - Business Administration And Management
Delaware Valley University
Doylestown12-2008
Skills
- Event Planning & Execution
- Group & Event Sales
- Client relations
- Event planning
- Revenue Growth
- Client Relationship Management
- Premium sales
- Business Development
- Sponsorship management
- Game-Day Operations
- Customer Experience
- Microsoft Dynamics 365
- Archtics
- FEVO
- Outreach
- Microsoft Office
- Outreach
Certification
Management Certificate, WSU Carson Collage of Business - August, 2026
Timeline
Account Executive, Group Events
Seattle Mariners
10.2021 - Current
Fundraising & Community Engagement Manager
Hartford Yard Goats
07.2015 - 09.2021
Corporate Partnerships Manager
Fort Wayne TinCaps
01.2013 - 06.2015
Marketing Manager – Sponsorship Services
Winston-Salem Dash
04.2011 - 01.2013
Group Sales Coordinator
Scranton/Wilkes-Barre RailRiders
10.2009 - 02.2011
Group Events Planner
Inland Empire 66ers
12.2008 - 10.2009
Bachelor of Science - Business Administration And Management
Delaware Valley University