THOMAS CHEERS
Key Acura of Reno
RENO,NV
28
years of professional experience
Dynamic General Manager with expertise in operations management, strategic planning, and team leadership. Proven track record of driving revenue growth and enhancing customer satisfaction through effective communication and problem resolution.
Work History
General Manager
3 Years 3 Months- Oversaw daily operations to enhance efficiency and customer satisfaction.
- Developed and implemented sales strategies to achieve revenue targets.
- Managed inventory control systems to optimize stock levels and reduce waste.
- Led staff training programs to improve service quality and team performance.
- Analyzed market trends to identify growth opportunities for the dealership.
- Enhanced customer relationship management processes to foster loyalty and retention.
- Conducted performance evaluations to guide employee development and succession planning.
- Collaborated with marketing teams on promotional campaigns that increased brand awareness.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
General Sales Manager
5 Years 9 Months- Led sales team to exceed monthly targets through strategic planning and performance analysis.
- Developed and implemented training programs to enhance staff product knowledge and customer engagement.
- Analyzed market trends to identify new sales opportunities, driving increased revenue growth.
- Fostered strong relationships with customers, enhancing loyalty and repeat business rates.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
General Sales Manager
9 Years 2 Months- Streamlined inventory management processes, reducing overhead costs while maintaining optimal stock levels.
- Coordinated promotional events and marketing campaigns to boost brand visibility and sales performance.
- Mentored junior sales staff, providing guidance on best practices in customer relationship management.
- Utilized CRM systems to track sales metrics, ensuring accurate reporting and effective follow-ups with clients.
- Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
- Expanded market share with proactive prospecting and lead generation efforts to identify new business opportunities.
- Created comprehensive monthly reports showcasing departmental achievements, challenges faced, and opportunities for growth.
Floor Manager
1 Year 8 Months- Supervised daily operations to ensure smooth workflow and adherence to service standards.
- Trained and mentored staff on best practices for customer service and operational efficiency.
- Implemented process improvements that enhanced team performance and reduced service delays.
- Coordinated inventory management, ensuring optimal stock levels to meet customer demand.
- Developed training programs that improved employee skills and boosted overall productivity.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
Finance Manager
2 Years 1 Month- Managed financial reporting and analysis to support strategic decision-making.
- Developed and monitored budgets, ensuring alignment with organizational goals.
- Streamlined financial processes to enhance accuracy and efficiency in reporting.
- Led cross-functional teams in financial forecasting and variance analysis projects.
- Ensured compliance with local, state, federal tax regulations; timely filing of all required documents, mitigating potential penalties or fines.
- Monitored budget and revenue trends, compiling reports for company leadership to inform decision-making.
- Negotiated favorable terms with vendors, resulting in significant cost savings for the company.
- Streamlined internal audit process, enhancing efficiency and reducing discrepancies.
- Established robust financial controls and policies, significantly reducing risk of fraud and ensuring compliance with financial regulations.
Director of Sales
1 Year- Led sales strategies to enhance market penetration and drive revenue growth.
- Developed training programs for sales teams, fostering skill enhancement and product knowledge.
- Implemented CRM systems to streamline customer interactions and improve data management.
- Analyzed market trends to identify new opportunities and inform strategic planning initiatives.
- Oversaw budgeting processes, aligning resources with sales objectives to maximize profitability.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
General Manager
4 Years 10 Months- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Formulated policies and procedures to streamline operations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
- Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.
- Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies.
Education
Bachelor of Arts - Business Administration
Skills
Leadership and team building
Problem resolution
Operations management
Team player
Effective leader
Verbal and written communication
Strategic planning
Performance improvement
Timeline
General Manager
Key Acura of Reno
07.2023 - CurrentRead More
General Sales Manager
Lithia Hyundai of Reno
10.2017 - 07.2023Read More
General Sales Manager
Don Weir's Reno Dodge
08.2008 - 10.2017Read More
Floor Manager
Dolan Lexus
02.2007 - 10.2008Read More
Finance Manager
Lithia Subaru of Reno
01.2005 - 02.2007Read More
Director of Sales
Frontier Charter
01.2004 - 01.2005Read More
General Manager
Flamingo Hilton/Golden Phoenix
03.1999 - 01.2004Read More
University of Nevada Reno
Bachelor of Arts from Business Administration
Read More