THOMAS CZARKOWSKI
54 Collen Circle, Downingtown,PA
Summary
Executive commercial marketing leader with 25+ years of progressive leadership experience across pharmaceutical marketing, sales leadership, thought leader engagement, congress strategy, launch readiness, and enterprise commercial execution across the United States, with additional accountability supporting global marketing and congress initiatives. Trusted advisor to senior leadership with a consistent record of shaping enterprise customer engagement strategy and driving enterprise-wide alignment across Marketing, Medical Affairs, Market Access, Patient Services, Compliance, Field Sales, and Field Medical to accelerate brand growth and optimize performance in highly complex specialty markets. Recognized for leading with strategic influence and operational rigor to deliver integrated, insight-driven commercial strategies that advance portfolio and brand objectives. Proven ability to navigate matrixed organizations, align cross-functional stakeholders, and execute high-impact initiatives that strengthen market position and drive measurable business outcomes.
Overview
26
26
years of professional experience
1
1
Certification
Work History
National Marketing Director, Medical Expert Marketing Leader
Novartis Pharmaceuticals
United States
01.2025 - Current
- Lead national medical expert engagement and commercial marketing strategy across neuroscience and specialty pharmaceutical markets, partnering with executive leadership and cross-functional stakeholders to strengthen customer engagement, shape brand and portfolio strategy, support congress execution, and advance enterprise launch readiness.
- Serve as a strategic integrator across Marketing, Medical Affairs, Market Access, Patient Services, Compliance, Congress Strategy, and Field organizations, translating complex insights into actionable, high-impact business recommendations that drive informed decision-making and commercial performance.
- Recognized as top talent within the IMO (Integrated Marketing Organization) and selected for the Integrated Product Strategy Team (General Management), contributing directly to enterprise product, brand, pipeline, and P&L strategy development. Pioneered implementation of an AI-enabled marketing intelligence framework spanning congress reporting, market insight synthesis, indication expansion analysis, and brand/pipeline strategy support, significantly accelerating insight generation, reducing cycle time for strategic deliverables, and enhancing the consistency, speed, and quality of enterprise commercial decision-making.
- Enterprise Leadership & Strategic Impact
- Directed national Medical Expert engagement strategy across Tier 1, and Rising Star stakeholders, aligning customer engagement plans to commercial priorities, brand objectives, and market dynamics to strengthen executive decision-making and field execution.
- Implemented AI-assisted marketing intelligence framework spanning congress reporting, market insight mining, indication expansion analysis, and brand/pipeline strategy, reducing turnaround time for strategic outputs and enhancing commercial decision quality.
- Managed an $8.1M operational budget supporting congresses, advocacy events, advertising, and executive engagement initiatives.
- Supported the U.S. Novartis President at global congresses, collaborating with top-tier medical experts on key public health priorities, pipeline development, and brand strategy.
- Led high-value 1:1 engagement with key Medical Experts and translated field intelligence on treatment trends, patient journey barriers, referral pathways, competitive activity into strategic recommendations that informed enterprise decision-making.
- Partnered across Marketing, Medical Affairs, Congress Strategy, Compliance, and Field Leadership to execute advisory boards, consultancy engagements, speaker nominations, peer education programs, and national congress strategies, improving cross-functional alignment and customer engagement effectiveness.
- Built the business case and role profile for the National Director, Medical Expert Engagement function, securing leadership approval and expanding organizational support into an additional therapeutic area.
- Developed the organization’s first neuroscience transition plan following displacement of 12 TLLs, ensuring business continuity, sustained stakeholder coverage, and minimal disruption to strategic engagement activities.
- Led cross-functional planning for all Tier 1 congresses (US/Global) and improved congress execution through targeted recruitment strategies, Top 200 stakeholder targeting, customized executive materials, and post-congress insights delivered to IPST and global leadership, incorporating AI into executive reports.
- Directed execution of 150 MS Walk events and 32 MS Society programs nationwide, expanding patient advocacy partnerships, strengthening community engagement, and preserving 125 walks by securing a $100K investment toward a $550K program despite a 35% budget reduction.
- Served as Veeva Lead for the TLL organization, rebuilding governance processes and establishing biweekly operating rhythms that improved executional consistency, while earning selection to the Competitive Readiness Team and IPST EXT Team as a trusted enterprise partner and contributed as a member of the global CRM of the future team, focused on shaping next-generation customer relationship management strategy and capabilities.
- Created and executed a Medical Expert Engagement Plan for Senior Leadership to support strategic account planning, field execution, and account/medical expert priorities.
- Established enterprise business requirements for standardized approval workflows across nine therapeutic areas in Medical WPD, ensuring compliant and scalable medical expert meal engagement for TLLs and MSLs.
Associate Director, Thought Leader Liaison – Multiple Sclerosis Franchise
Novartis Pharmaceuticals
Philadelphia, PA
01.2021 - 01.2024
- Strategic field-based commercial marketing leader serving as liaison between Novartis brand leadership and nationally recognized thought leaders within neuroscience and multiple sclerosis. Responsible for strategic relationship development, congress engagement, insight generation, advocacy initiatives, and enterprise collaboration across leading academic institutions and Centers of Excellence.
- Leadership Highlights
- Earned the 2024 CEO Award, placed in the top 1% of performers out of 20k employees.
- Won President’s Club in 2023 for exceptional commercial performance and leadership impact.
- Led U.S. collaboration initiatives with China, Japan, and Dubai teams for EAST vs. WEST strategic projects.
- Led 114 MS Walks nationally with responsibility for a $1M budget, cross-functional planning, and enterprise engagement execution.
- Managed an $800K operational budget supporting congresses, advocacy events, advertising, and executive engagement initiatives.
- Led national congress strategy for ACTRIMS, AAN, and CMSC, driving more than 300 Medical Expert engagements per congress.
- Received the 2024 One MS Collaboration in Action Award for cross-functional partnership excellence.
- Led strategic customer engagements that contributed to Kesimpta approval on Pennsylvania and New York Medicaid formularies.
- Negotiated and launched a new patient advocacy engagement platform that generated more than $50K in savings.
- Directed UPENN patient-centric initiatives involving foundations, co-pay support, pharmacy collaboration, and executive leadership engagement.
- Organized and executed leadership engagement tours with IPST and neurology leadership teams.
- Built advocacy initiatives, consulting agreements, advisory boards, product theaters, and peer exchange programs connecting Medical Experts with senior leadership.
Executive Sales Representative – Multiple Sclerosis Franchise
Novartis Pharmaceuticals
Northeast Pennsylvania
01.2020 - 01.2021
- Drove commercial growth for Kesimpta, Mayzent, and Gilenya across Multiple Sclerosis Centers of Excellence and community neurology practices, supporting launch execution and brand pull-through strategies.
- Managed strategic partnerships with key integrated delivery networks, including Geisinger, Lehigh Valley, and St. Luke’s University Health Network, to expand access and strengthen account performance.
- Ranked #1 of 83 nationally, while earning multiple performance honors including “Win as One” recognition (2x) and winning the Mayzent “Absolutes to Success” and Kesimpta “Powered for Growth” contests.
- Served as Diversity & Inclusion Team Lead for the S1P franchise organization, contributing to cross-functional collaboration and organizational culture initiatives.
Neuroscience Multiple Sclerosis Specialist
Amplity Health (Novartis Contract)
Philadelphia, PA
01.2019 - 01.2020
- Supported commercial growth for Gilenya across top MS institutions including Hospital of the University of Pennsylvania and Thomas Jefferson University Hospital.
- Partnered with physicians, reimbursement teams, and specialty stakeholders to optimize patient access and treatment adoption.
- Ranked #2 of 70 nationally for Gilenya NRx Growth in March 2020.
Consultant
Consulting
Philadelphia, PA
01.2019 - 2019
- Advised pharmaceutical and biotech organizations on commercial operations, CRM optimization, IC compensation strategy, payer alignment, and go-to-market planning.
Oncology Account Manager
West Therapeutic Development
Philadelphia, PA
01.2018 - 01.2019
- Relaunched Lazanda across PA, NJ, DE, and MD oncology markets.
- Generated $600K in new revenue through patient-start growth initiatives.
- Increased commercial patient starter program utilization by 200%.
District Business Manager
Purdue Pharma
Philadelphia, PA & New Jersey
01.2017 - 01.2018
- Led 8 Territory Business Managers with responsibility for performance coaching, district execution, and commercial strategy.
- Achieved President’s Club ranking 6 of 34 nationally at 108% to plan and ranked #4 nationally in launch-to-date TRx performance.
- Directed launch strategy for opioid-induced constipation product across two districts.
Manager, Field Force Effectiveness
Purdue Pharma
Stamford, CT
01.2015 - 01.2017
- Developed strategic sales plans for a 700-member U.S. sales force in collaboration with executive and senior commercial leadership at a $2B pharmaceutical company.
- Managed a $5M speaker program budget (including $1M+ lawful prescribing program spend), ensuring Sunshine Act compliance and serving as primary liaison across leadership, vendors, and field sales through full program execution.
- Coordinated Prescription Drug Monitoring Program (PDMP) initiatives across 49 states and Washington, D.C. in partnership with government affairs, legal, and compliance teams.
- Increased RXREACT program participation by 35%, expanding from 600 to 800 programs through cross-functional collaboration with legal, compliance, and commercial teams.
- Improved regional performance to 98% across six regions (Q4 2016–Q1 2017) by implementing the “Setting the New Standard” strategy for responsible opioid use and addressing market challenges.
- Directed execution of enterprise meetings including National Sales Meetings ($4M), Regional Leadership Meetings, District Leadership Meetings, and President’s Clubs ($2M), aligning stakeholders on product launches and strategy.
- Streamlined strategic planning by implementing and planning tools (speaker bureau dashboard, sales call calendar, and budget tracking system), optimizing a $2M in-service budget.
- Developed “A Coach (360)” training program to strengthen sales competencies and align field performance with corporate objectives.
Territory Business Manager
Purdue Pharma
Scranton, PA
01.2014 - 01.2015
- Achieved President’s Club ranking #10 of 618 nationally.
- Collaborated with executive leadership on McKesson loyalty strategies and managed care initiatives.
Business Account Executive
Comcast
Scranton, PA
01.2013 - 01.2014
- Directed sales operations and managed performance across major commercial accounts, fostering long-term client relationships and business growth.
- Earned multiple regional accolades (2013–2014), including Regional Net Ranking (18/64), Stack Gross Rank (20/56), and consistent portfolio overachievement (102% January; 100% December Triple Portfolio), highlighting consultative selling and high-performance execution.
Senior Sales / Account Representative
Novartis Pharmaceuticals
Scranton, PA
01.2008 - 01.2012
- Consistently delivered strong sales results across Cardiologists, Internal Medicine, Family Practice, and group practices by promoting cardiovascular products, while serving as Managed Care Program Liaison for Geisinger and regional hospitals to strengthen payer-provider relationships and program coordination.
- Recognized as a President’s Club achiever (2008), ranked 8 of 64 regionally and 1 of 6 at the district level for exceptional performance and market impact.
- Earned National MVP Awards (2009, 2011) by building and leveraging key stakeholder relationships across large accounts to drive increased ROI and sustained revenue growth.
District Manager / Senior Sales Representative
King Pharmaceuticals
Scranton, PA
01.2000 - 01.2007
- Led district operations and supervised 10 sales representatives.
- Specialized in injectable products and IDN account management.
- Earned Jack Nicholas National Award for Top 10% sales performance.
Education
Bachelor of Science (B.S.) - Elementary Education
Bloomsburg University
Bloomsburg, PA1999
Skills
- Executive Commercial Leadership
- Integrated Marketing Strategy
- Pipeline Readiness
- Medical Expert / KOL Engagement
- Brand Strategy Execution
- Congress Strategy & Execution
- Launch Readiness
- Cross-Functional Leadership
- Market Access Collaboration
- Patient Advocacy & Community Engagement
- CRM Strategy & Veeva Leadership
- Budget Management & Vendor Oversight
Certification
- Veeva CRM/Salesforce CRM
- Thomas Jefferson Pain Management Program
- Sales Management Development Program (SMDP)
- Psychological Consultants Inc. (PCI)
Timeline
National Marketing Director, Medical Expert Marketing Leader
Novartis Pharmaceuticals
01.2025 - Current
Associate Director, Thought Leader Liaison – Multiple Sclerosis Franchise
Novartis Pharmaceuticals
01.2021 - 01.2024
Executive Sales Representative – Multiple Sclerosis Franchise
Novartis Pharmaceuticals
01.2020 - 01.2021
Neuroscience Multiple Sclerosis Specialist
Amplity Health (Novartis Contract)
01.2019 - 01.2020
Consultant
Consulting
01.2019 - 2019
Oncology Account Manager
West Therapeutic Development
01.2018 - 01.2019
District Business Manager
Purdue Pharma
01.2017 - 01.2018
Manager, Field Force Effectiveness
Purdue Pharma
01.2015 - 01.2017
Territory Business Manager
Purdue Pharma
01.2014 - 01.2015
Business Account Executive
Comcast
01.2013 - 01.2014
Senior Sales / Account Representative
Novartis Pharmaceuticals
01.2008 - 01.2012
District Manager / Senior Sales Representative
King Pharmaceuticals
01.2000 - 01.2007
Bachelor of Science (B.S.) - Elementary Education
Bloomsburg University