Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Hi, I’m

THOMAS HARRISON GOOLSBY

San Antonio,Texas

Summary

I leverage data and analytics to solve complex problems and provide actionable insights. I'm passionate about using data storytelling to drive understanding and influence strategic initiatives.

I approach challenges with drive, initiative, and curiosity, leveraging on-premise and cloud data solutions. I provide data-driven insights that empower decision-makers and lead to measurable outcomes.

My strong set of values, instilled through Scouts and military service, guides my work: Integrity, trust, honor, and a continued path of learning through deep curiosity.

Overview

19
years of professional experience

Work History

Verizon
San Antonio, TX

Associate Director AI/ML Engineering
02.2020 - Current

Job overview

Lead teams with a focus on AI & Engineering: Software - Data - Machine - Process Engineering. I see these teams as the enablers, providing the linkage for alignment of work to take place. High levels of overlapping skills to understand the needs of Data Science that enable and accelerate the efforts with partner teams in IT, Data Science, and the business.

  • Back Office & Digital transformation impacting Verizon Business
  • Digital transformation to impact customer interactions positively (call mitigation - AHT, call removals) and operations for more efficient and effective work
  • GenAI research and implementation for Knowledge search, bot interactions, and improved workflows(ChatGPT, Gemini -flash, Claude, langchain) focus - decrease time phone reps search for information and provide consistent threads

Web application development, API's, data deep dives, and feature development for data enrichment and understanding. Partnerships across areas to provide support and move quickly to determine viability of ideas/efforts with rapid proof of concepts. Crossing call center & digital interactions, operations and supporting interaction data, and deeper knowledge management as it pertains to data and people.

  • Cloud and Hybrid solutions that encompass multiple platforms - technologies with on premise architectures and integrations. (GCP - Oracle Cloud - AWS - Cloudera)

USAA
San Antonio, TX

Director Data & Analytics
10.2017 - 02.2020

Job overview

  • Built strategy for Data and Insights horizontal view of USAA with a three to five-year outlook (2018-2019)
  • Influence stakeholders with proactively developed priorities, with roadmaps to monetize data and Information (2018-2019)
  • Partner and Collaboration with management and security of Data, Information, and Intelligence sharing
  • Owner of core data assets containing customer interaction data across all channels. Strong connections with IT, product lines, and operations (Banking, Insurance, Call Center operations) - Governance, Architecture, Operations, Engineering and Development
  • This data is utilized by all lines of business to have an increased understanding of customer behaviors on digital storefront sales, servicing funnels, and call centers operations
  • Machine learning efforts: Data Anomaly detection- identify robot activity, classification of data between the legacy system and new system, chat-bot prediction, & Life event prediction from transaction data
  • Data Literacy: Increase awareness, understanding, knowledge

USAA
San Antonio, TX

Manager Data & Analytics
05.2013 - 10.2017

Job overview

  • Move off legacy reporting systems to using Adobe Analytics, and build new data environments for use with the SAP Business Objects reporting suite. This drive and focus to increase data literacy and insight in the Digital Experience Delivery space and product lines of business at USAA. This improved the quality of digital data used to make decisions.
  • Standardized digital reporting, enhancing and improving the data
  • Maintained a high awareness and kept informed of emerging technology, valuable insight, and trends across industries.
  • Crossing member experiences, digital transformation, product acquisition funnels to product lines, with demographic and behavioral segmentation for innovative approaches to remove dependence on legacy applications.

USAA
San Antonio, TX

SR/Lead Data/Business Solutions Analyst
12.2008 - 06.2013

Job overview

  • Initial roles providing insight and assistance for the Enterprise Data Warehouse team, and the Business Intelligence Application and Infrastructure team. This was standing up an EDW, and associated reporting and insights platform.
  • Applied Analytics and Strategic Analytics teams with consulting and projects that span the company: HR, IT Security, Fraud, Property and Casualty, Banking, Life, Investments, and Marketing. This provided touchpoints on new technology, data, metrics, and understandings of our business across the company.

STG - Lockheed Martin IT
San Antonio, TX

Administrator-Developer
04.2006 - 12.2008

Job overview

  • Built, maintained and supported many large international Data and Analytic environments. (SAP Business Objects, HP-UX, Oracle and Windows)
  • Worked extensively on version control for DoD with eight environments, the Air Force with three Environments, and consulting to the National Guard, DISA, and the DLA.

Multiple Contracts: Cyto Laboratories, Fort Sam
San Antonio, TX

Technical Consultant - Analyst
08.2005 - 06.2006

Job overview

  • Developed a reporting and analytics solution, combined data systems to provide continuity during an upgrade of systems, and formalized reporting for 900+ planned parenthood organizations supported through the labs.
  • Supported the Garrison at Fort Sam Houston, Analysis & Insight delivery, automation of process driven reports, with stored procedures. Auditing solutions, and upgrades of the systems.

Education

University of Phoenix

Bachelor of Science from Information Technology Business Systems Analysis
2013

Data, Information, Analytics, & Leadership
A Continuous Student & Avid Reader

from Various Business, Data, Math Studies

University Overview

  • Coursera Audited: UPenn-Success, Stanford-Design Thinking, Stanford-Machine Learning, How to Win a Kaggle, Mindware: Critical Thinking, Learning how to learn
  • Coursera Certs: Python for everybody, AI for everyone, How Google Does ML, Basic Data Descriptors- Statistical Distributions and Application to Business Decision, Data Scientists Toolbox, InfoNomics 1, Google Cloud Platform, - Mathematics for Machine Learning Cert
  • EdX: Audit- Linear Algebra foundations to frontiers, The Analytics Edge, Effective Decision making
  • Gartner: Research papers and toolkits on Data and Analytics strategy, and emerging tech for 2019-2023
  • O'Reilly Strata: Data Engineering - Kafka streaming (2-day hands-on course), and many more online
  • Stanford (2017)- Institute of Computational Mathematics & Engineering (ICME) Summer workshop (5 days): Linear Algebra, Intro to Mathematical Optimization, Natural Language Processing, Intro to Machine Learning, Intro to Deep Learning
  • The University of Texas-San Antonio (2018)- Built a workshop based on Stanford's Machine Learning and AI series (5 days): 70 attended from USAA
  • Books: How Google Works, The Advantage, Originals, Outliers, The 10x Rule, InfoNomics, David and Goliath, Start With Why

Skills

  • 15 Years data & analytics experience
  • Leadership in Data, Analytics, Data Science, Data Engineering and Technology
  • Information Governance and Compliance (IBM-ICP4D & data scans)
  • AWS, Azure, Cloudera, GCP, MSFT, Oracle
  • Solution delivery, Software Engineering, Business Intelligence, & Data Literacy
  • Digital Instrumentation: Tealium, Adobe, Google (data layers)
  • Research and Innovation with more than 15 universities (2014-2020)

Accomplishments

  • Back Office Transformation at Verizon Business: Automation, improved processes, improved data quality, implementation of LLM's to summarize long threads of communication in tickets & digital transformation focus to reduce complexity and provide capabilities (2020-2024)
  • Management and Owner of core data assets: Customer Channel interaction data - all channels (2017-2019)-Focus on data anomaly detection, instrumentation and integrations of Call Center and Digital Platforms data
  • Speaker at O'Reilly Strata Data on Data Engineering March -2019
  • Customer Advisory Board Member with Tealium (2017-2020)
  • Leveraged University relationships and academic knowledge to gain outside perspectives that help to leap forward in understanding and technology (talent pipeline): Wharton Customer Analytics Initiative, Berkeley, Cornell, UT, UTSA, & others
  • Sponsored the Data Literacy program and the Data & Analytics education efforts at USAA 2019-2020
  • Updated and refined the Data & Insights Technical Strategy at USAA 2018-2019
  • Reduced Data errors in core channel data by over 70% (2018-2019), improving data quality across all products lines and accuracy of Sales Funnel Analytics and performance reporting

Timeline

Associate Director AI/ML Engineering

Verizon
02.2020 - Current

Director Data & Analytics

USAA
10.2017 - 02.2020

Manager Data & Analytics

USAA
05.2013 - 10.2017

SR/Lead Data/Business Solutions Analyst

USAA
12.2008 - 06.2013

Administrator-Developer

STG - Lockheed Martin IT
04.2006 - 12.2008

Technical Consultant - Analyst

Multiple Contracts: Cyto Laboratories, Fort Sam
08.2005 - 06.2006

University of Phoenix

Bachelor of Science from Information Technology Business Systems Analysis

Data, Information, Analytics, & Leadership

from Various Business, Data, Math Studies
THOMAS HARRISON GOOLSBY