Summary
Overview
Work History
Education
Skills
Timeline
Generic

Thomas Leffler

Los Angeles,CA

Summary

An accomplished writer and editor with vast knowledge and experience in social media. Specialize in cultivating a dedicated audience that will become regular content consumers. An outside-the-box thinker who will bring new ideas on how to promote your brand.

Overview

5
5
years of professional experience

Work History

Staff Writer

Santa Monica Daily Press
08.2023 - Current

Handle regularly-scheduled social media news content with the following reach:

  • Facebook- 7,300 followers
  • Instagram- 3,500 followers
  • Twitter- 10,000 followers


Other duties:

  • Write between 10-15 stories per week on issues like housing, education, events coverage, arts and entertainment, sports and weather.
  • Attend city government meetings such as School Board, Rent Control Board, Architectural Review Board, Chamber of Commerce and Planning & Safety Commission.
  • Write profiles on interesting figures in Santa Monica, such as those in the entertainment industry and local business leaders.
  • Take my own photography for most stories.
  • Edit the paper through InDesign each day.

Reporter

AccuWeather
02.2022 - 05.2023

Post scheduled news articles, as well as breaking news updates on weather events, with the following reach:

  • Facebook- 2.2 million followers
  • Instagram- 999,000 followers
  • Twitter- 1.3 million followers (@accuweather), 1 million followers (@breakingweather)


Other duties:

  • Respond to direct customer messages on social accounts via SocialFlow
  • Program materials for the company's website (approximately 450 million visits each month) through WordPress, making sure all of our news feeds are up to date and look presentable.
  • Edit other existing stories on the website to account for new information, such as updates to storm and other weather forecasts.
  • Write materials based on weather-related topics. This includes tornadoes, thunderstorms, drought, heat waves and flooding.
  • Write feature stories and other pieces based on the people that are involved in weather-related industries.

Editor

Coastal Bend Publishing
11.2020 - 11.2021

Made regularly-scheduled news article posts, as well as breaking news, on Facebook feeds with the following reach:

  • Beeville Bee-Picayune: 9,900 followers
  • Goliad Advance-Guard: 4,200 followers
  • Refugio County Press: 3,500 followers


Other duties:

  • Editor of Goliad Advance-Guard and Refugio County Press weekly newspaper publications.
  • Produce 3-4 community-based news stories per week for each publication.
  • Write features each week as needed, and/or coordinate feature writing with staff reporter.
  • Coverage of local sporting events for Goliad County and Refugio County, Texas, namely high school teams.
  • Produce game recaps, feature stories, photos for sporting events.
  • Paginate majority of both papers each week.
  • Proofread all submitted content for both publications.

Managing Editor

Bi-Stone Publishing
07.2019 - 11.2020

Handled regularly-scheduled news posts, as well as breaking news coverage, with the following reach on Facebook:

  • The Fairfield Recorder: 7,200 followers
  • The Teague Chronicle: 1,700 followers


Other duties:

  • Write news stories and give out assignments to my part-time reporter that I cannot cover.
  • Write all sports stories, as well as football stories for our paper's weekly Football B-Section in the fall.
  • Paginate entire paper each week.
  • Assist in advertising duties as needed.
  • Deliver newspaper to post office as well as local businesses.
  • Other managerial duties.

Education

Bachelor of Arts - Broadcast Journalism

Pennsylvania State University
08-2018

Skills

  • Social media management
  • Photo and video editing
  • Content creation
  • Content scheduling
  • Digital media
  • Exceptional writing

Timeline

Staff Writer

Santa Monica Daily Press
08.2023 - Current

Reporter

AccuWeather
02.2022 - 05.2023

Editor

Coastal Bend Publishing
11.2020 - 11.2021

Managing Editor

Bi-Stone Publishing
07.2019 - 11.2020

Bachelor of Arts - Broadcast Journalism

Pennsylvania State University
Thomas Leffler