THOMAS McCARTHY
Brooklyn,NY
Summary
Digital commerce and digital shelf leader with 10+ years of experience driving content strategy, syndication governance, retailer enablement, and omnichannel growth across CPG, consumer goods, and retail organizations. Proven track record building scalable operating models, leading cross-functional initiatives, managing agency and platform partnerships, and translating retailer requirements into commercial outcomes. Combines deep expertise in digital shelf operations with hands-on experience in account management, P&L ownership, pricing strategy, assortment planning, and retailer relationship management.
Overview
11
11
years of professional experience
Work History
Digital Shelf & Content Analyst
ANHEUSER-BUSCH
New York, NY
01.2024 - Current
- Lead digital shelf strategy, content operations, and syndication governance for a 3,000-SKU portfolio across 20+ retailers, marketplaces, and delivery platforms, achieving 100% syndication coverage across Anheuser-Busch's megabrand portfolio.
- Maintain a 94% Walmart Digital Shelf Health score and 88-90% Target Content Health score through ongoing content optimization, governance, and retailer-specific content management.
- Developed and presented Anheuser-Busch's first Digital Shelf Syndication Roadmap, establishing the strategic vision for syndication governance, retailer enablement, automation, and long-term digital shelf maturity.
- Successfully onboarded and launched syndication across five new retail partners, including H-E-B, Hy-Vee, and 7-Eleven, expanding digital shelf coverage and retailer activation capabilities.
- Execute approximately 24 annual digital shelf activations across Budweiser, Bud Light, Michelob ULTRA, Busch Light, Stella Artois, Kona Big Wave, Nutrl, and Cutwater, leading PDP optimization, hero image development, carousel updates, enhanced content creation, and syndication execution.
- Relaunched Anheuser-Busch's Ratings & Reviews program in partnership with Legal, Revenue Management, brand teams, and Bazaarvoice, generating more than 1,500 consumer reviews across eight priority brands.
- Manage strategic partnerships with content agencies and Salsify, aligning platform capabilities, governance standards, retailer requirements, and organizational priorities.
- Develop digital shelf training and enablement programs for Omni Commerce and Sales teams, increasing organizational understanding of retailer requirements, syndication capabilities, and eCommerce best practices.
Senior eCommerce Account Manager
LIFESTYLE SOLUTIONS
New York, NY
01.2021 - 01.2023
- Owned commercial performance for a $25M retailer portfolio across a 3,000-SKU furniture business, leading account strategy, assortment planning, pricing, promotions, digital content, and growth initiatives.
- Managed strategic partnerships across Walmart, Macy's, Best Buy, Kohl's, Sam's Club, QVC, Bed Bath & Beyond, Belk, Office Depot, and additional national retail accounts.
- Launched new retail partnerships with Belk and Cost Plus World Market, leading assortment planning, pricing strategy, item setup, content development, and cross-functional implementation.
- Reestablished engagement with dormant retail partners including Macy's, Kohl's, JCPenney, and Bed Bath & Beyond, creating opportunities for assortment expansion and renewed business growth.
- Developed wholesale pricing strategies and managed gross-margin performance across multiple accounts while balancing retailer competitiveness and company profitability.
- Managed one direct report and coordinated execution across merchandising, marketing, operations, product development, and supply chain teams to achieve business objectives.
eCommerce Account Manager
WESTPOINT HOME
New York, NY
01.2016 - 01.2021
- Managed P&L performance for a 5,000+ SKU portfolio spanning 20+ brands and major national retail partners.
- Led account strategy across Target, Kohl's, Macy's, JCPenney, Costco, Bed Bath & Beyond, Nordstrom, BJ's, Belk, and additional retail accounts.
- Oversaw assortment planning, pricing, promotions, inventory strategy, product lifecycle management, and retailer growth initiatives.
- Served as the lead eCommerce contact for national and licensed brands, partnering with merchandising, marketing, content, and product development teams to support retailer growth.
- Identified growth opportunities through retailer performance analysis, inventory trends, competitive intelligence, and market insights.
- Led customer onboarding initiatives, including vendor negotiations, EDI implementation, logistics coordination, and operational setup.
- Supervised one direct report, providing project direction, prioritization, and professional development support.
- Delivered 60% year-over-year revenue growth and increased margin by 20% within the JCPenney business by reactivating a previously dormant account and strengthening retailer engagement.
Education
Bachelor of Science - Design & Merchandising
Drexel University
Philadelphia, PASkills
- Digital Commerce & Strategy
- Digital Shelf Strategy
- Omnichannel Commerce
- Marketplace Operations
- Retailer Enablement
- Assortment & Pricing Strategy
- PDP Optimization
- SEO & AEO
- Content & Syndication
- Content Governance
- Content Syndication
- Digital Shelf Analytics
- Content Performance Analysis
- Ratings & Reviews
- Retailer Content Health
- Platforms & Tools
- Salsify
- Syndigo
- Bazaarvoice
- PIM Management
- Leadership
- Cross-Functional Leadership
- Agency & Vendor Management
- Stakeholder Management
- Process Optimization
- Change Management
Timeline
Digital Shelf & Content Analyst
ANHEUSER-BUSCH
01.2024 - Current
Senior eCommerce Account Manager
LIFESTYLE SOLUTIONS
01.2021 - 01.2023
eCommerce Account Manager
WESTPOINT HOME
01.2016 - 01.2021
Bachelor of Science - Design & Merchandising
Drexel University