Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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Mitchell Koulouris

Mitchell Koulouris

Las Vegas,NV

Summary

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Dedicated Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

33
33
years of professional experience

Work History

Director of Social Media and Digital Content Strategy

Cure 4 The Kids Foundation
03.2019 - Current
  • Cure 4 The Kids Foundation is Nevada's only outpatient clinic for kids with cancer and rare diseases
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Increased company revenue by streamlining processes and implementing cost-saving measures.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.
  • Responsible for setting and executing the organization's social media and digital content strategy.

Managing Director - Digital

Team Communication
01.2014 - 02.2019
  • Team Communication is a management consulting firm specializing in digital content strategy, digital transformation, marketing, executive leadership, and sales management.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.

VP Digital Content Licensing

Red Touch Media
01.2013 - 12.2013
  • Red Touch Media was a $25 million digital touch-screen company that provides white label branded kiosks to brands
  • Responsible for all digital content licensing with major television and film studios and record labels.
  • Increased company revenue by implementing innovative marketing strategies and streamlining sales processes.
  • Established a successful partnership with key industry players, resulting in increased market share for the organization.
  • Developed and executed targeted business development initiatives, leading to an expansion of the company''s client base.

VP Experiential Marketing

KPWR (Power 106) / Emmis Communications
01.2012 - 01.2013
  • KPWR (Power 106) is the biggest and most popular Hip-Hop radio station on the West Coast
  • The company hired me to create a new agency/division within company charged with developing experiential and omnichannel marketing campaigns for Fortune 500 companies and generated sales of over $4 million in one year.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Developed program to promote new managers from within, building and maintaining cohesive leadership structure.
  • Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
  • Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
  • Devised and presented business plans and forecasts to board of directors.

Chief Marketing Officer

Gigatone Entertainment
01.2008 - 12.2012
  • Gigatone was a digital entertainment company specializing in recorded music, videos, live streaming, and live events with Classic Rock artists
  • Created a comprehensive omnichannel marketing platform combining music recording projects, live events, video live streaming, and video episodic streaming products.
  • Optimized website conversion rates by executing user experience improvements and search engine optimization tactics.
  • Created and deployed successful strategies underpinning significant growth in [Type] and [Type] areas.
  • Planned and executed events and marketing programs to increase qualified leads.

Founder, CEO and Board Member

Digital Music Group, Inc. / The Orchard
01.2004 - 12.2007

I created and ran DMGI/The Orchard, the world’s largest independent digital music/video distributor. We quickly reached over $100 million in revenue and exclusively controlled approximately 2.5 million music tracks (25% of iTunes) and over 5,000 hours of video content. The company distributed its content to and had deals with all major Digital Service Providers (DSPs) including iTunes, Napster, Spotify, Real/Rhapsody, Netflix, Amazon, YouTube and over 100 others. We merged with The Orchard in late 2007 and were acquired by Sony Music in 2011.

Rapidly achieved hyper growth revenue from startup to over $100 million in four years

• Lead company from startup in 2004 to NASDAQ IPO in 2006 in just two years

• Spearheaded repackaging/re-branding of classical music titles from existing packaging to “Classical Music For Dummies” (Mozart for Dummies, Requiems for Dummies and more). Resulted in immediate 1,300% hyper growth increase in digital sales

• Forged all strategic distribution relationships with all major Digital Service Providers including iTunes, Napster, Real/Rhapsody, Netflix, Amazon and over 100 others

• Created state-of-the-art music and video encoding/transcoding digital delivery platform

• Led digital rights acquisition effort in exclusively acquired distribution rights to over 2.5 million tracks of music

• Acquired multiple competitors in M&A deals/roll up strategy to rapidly exclusively control rights to digital music tracks and video content

• Successfully closed two private equity rounds (Series A and Series B) of over $5 million

  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
  • Formed senior leadership team through rigorous interviews and extensive candidate research.
  • Spearheaded marketing initiatives that effectively communicated brand value propositions, resulting in higher customer acquisition rates.

Founder, CEO and Board Member

Informant Communications Group
01.1991 - 12.2003

ICG was an award-winning technology content publisher specializing in custom software developer magazines, websites, books, e-books, videos, and event production for Microsoft, Borland, and Oracle.

Rapidly grew revenues to over $35 million over 5 years

• Lead digital transformation from print to digital publisher

• Achieved circulation/customer growth of up to 2,000% annually

• Created strategic partnerships with Microsoft, Oracle (Marc Benioff), and Borland

• Created and published more than a dozen monthly developer magazines and Web sites for Microsoft Office, ASP.net, Visual Basic, Visual Studio, Borland Paradox, Borland Delphi, Oracle and others

• Created and published more than 70 digest-sized quarterly product guides for consumer retail boxes of Microsoft Office, Access, Visual Basic, Visual Studio, and other products with total circulation of over 20 million

• Created and produced numerous large developer events for Microsoft for over 2,000 participants

• Responsible for all business/corporate development efforts and developed and managed over a dozen concurrent relationships with key partners such as Microsoft, Oracle, and Borland

• Successfully closed Venture Capital financing round of $2 million in 2002

• Acquired by Penton Media in 2006

  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.

Education

Bachelor of Arts - Broadcast Journalism

San Jose State University
San Jose, CA
05.1983

Skills

  • E-commerce strategy
  • Team Management
  • Contract and Vendor Management
  • Partnerships and Alliances
  • Product Development
  • Goal Setting
  • Marketing Strategies
  • Media Relations
  • Content Strategy/Marketing
  • Social/Digital/Mobile Marketing
  • Digital Transformation
  • Video Production
  • Experiential Marketing

Accomplishments

NASDAQ IPO IN 2006


VOTING MEMBER The Recording Academy (The GRAMMYs)


BOARD OF GOVERNORS The Recording Academy (The GRAMMYs) 2009-2010, 2011-2014


BOARD OF DIRECTORS Digital Music Group, Inc. (Nasdaq: DMGI), ZVUE Corporation (Nasdaq: ZVUE)


COMPUTER PRESS ASSOCIATION 1995 Rookie of the Year Runner Up - Best New Computer Magazine (Delphi Informant)


NUMEROUS GOLD AND PLATINUM RECORD AWARDS - RIAA

Certification

Timeline

Director of Social Media and Digital Content Strategy

Cure 4 The Kids Foundation
03.2019 - Current

Managing Director - Digital

Team Communication
01.2014 - 02.2019

VP Digital Content Licensing

Red Touch Media
01.2013 - 12.2013

VP Experiential Marketing

KPWR (Power 106) / Emmis Communications
01.2012 - 01.2013

Chief Marketing Officer

Gigatone Entertainment
01.2008 - 12.2012

Founder, CEO and Board Member

Digital Music Group, Inc. / The Orchard
01.2004 - 12.2007

Founder, CEO and Board Member

Informant Communications Group
01.1991 - 12.2003

Bachelor of Arts - Broadcast Journalism

San Jose State University
Mitchell Koulouris