Thomas Rossano
Larchmont,NY
Summary
Veteran executive producer with 30 years of experience producing live-action commercials, branded content, and interactive media. Expertise in project management, budgeting, and client engagement, leading to successful collaborations with top directors and brands. Proven ability to integrate new technologies and assess talent.
Overview
28
28
years of professional experience
Work History
Executive Producer/ Business Development
SCHROM
Blauvelt, New York
08.2025 - Current
- Work directly with top tabletop and commercial food director Michael Schrom.
- Cultivate SCHROM's tabletop direct-to-clien business.
- Evaluate new directorial talent for potential collaboration.
Executive Producer
XR-NY
Blauvelt, New York
12.2022 - 08.2025
- Launched XR-NY, one of New York's pioneering virtual production stages.
- Established a clientele of commercial and feature content creators.
- Integrated virtual production into Schrom's tabletop production.
Freelancer Executive Producer
Self-employed
03.2020 - 11.2022
- Worked with freelance directors, young producers, and small to midsize companies that need help budgeting and managing projects.
- Worked with clients like GM, Moen, Lenovo, and Yuengling,
Partner/Executive Producer
Prism
New York, NY
01.2018 - 03.2020
- Partnered with experiential artists to form an integrated production company, Prism, that produced live-action and experiential content.
- Curated all live-action talent from various disciplines.
- I worked with my partner to create and install experiential events.
- Generated $2 million in annual billings before we shut down the company because of the COVID-19 pandemic.
SABATICAL
Self Employed
02.2016 - 01.2018
- Took off 2 years to take care of my daughter.
Partner/Executive Producer
Station Film, Inc
01.2008 - 02.2016
- Founded Station with other seasoned executive producers from Hungry Man and Anonymous Content.
- Worked with my counterparts in LA and the UK to develop the Station's infrastructure. Established all vendor and trade organization relationships.
- Managed up to 10 projects a day for the duration of my tenure.
- Helped to grow the roster of directors from 6 to 19.
- Station grew from $0 in annual billings to over $50 million during my tenure.
- Represented Station at the Cannes Advertising Festival.
Executive Producer
Hungry Man Inc
New York, NY
01.1998 - 01.2008
- Began as Staff Producer, working with our roster of younger directors, which at that time included Bennett Miller and David Shane.
- Developed in-house production team of treatment writers, image researchers, and layout artists.
- Managed more than 7 projects a day and oversaw the internal production support team.
- Established Hungry Man's Canadian offices, "Frozen Man," in Toronto and Vancouver.
- Linked our New York, LA, UK, Brazil, and Canadian offices with a specialized scheduling program that managed each director's availability.
- During my 10 years at Hungry Man, we grew from a startup into an industry leader, with $70 million in annual billings and offices in New York, Los Angeles, London, Canada, and Rio de Janeiro.
- Represented Hungry Man several times at the Cannes Advertising Festival.
Education
Bachelor of Science - Biology
University of Rhode Island
Skills
- Project management
- Budgeting
- Talent assessment
- Virtual production
- Coding - Python, AI
- Client engagement strategies
- Content development
Additional Information
- DGA Member since 2007
- AICP East Coast Board Member 8 years, AICP National Board Member 1 Year.
- Negotiated labor agreements with IATSE and the DGA on behalf of the AICP.
AWARDS
- Cannes Lions, Gold, Bronze, Silver and Titanium
- One Show
Timeline
Executive Producer/ Business Development
SCHROM
08.2025 - Current
Executive Producer
XR-NY
12.2022 - 08.2025
Freelancer Executive Producer
Self-employed
03.2020 - 11.2022
Partner/Executive Producer
Prism
01.2018 - 03.2020
SABATICAL
Self Employed
02.2016 - 01.2018
Partner/Executive Producer
Station Film, Inc
01.2008 - 02.2016
Executive Producer
Hungry Man Inc
01.1998 - 01.2008
Bachelor of Science - Biology
University of Rhode Island