THOMAS SMITH

• Drive new-business revenue across the Southeast, selling school-branded websites and apps, ticketing, and fundraising platforms to K-12 athletic directors, administrators, coaches, and booster groups.
• Manage the full sales cycle from prospecting and pipeline building through close, using CRM data to prioritize accounts and forecast results.
• Led the transition from Schoolfundr to the combined Hometown platform after the merger (Dec 2024), expanding the product portfolio offered to existing and prospective schools.
• Hired, trained, managed, and mentored 2 sales reps who finished in the top 3 for new business generated in 2023 and 2024.

• Coached and developed two girls soccer teams (CRFC Sky U13 Girls and Sky U11/12 Girls), fostering a strong team culture and instilling accountability and consistent effort among players.
• U.S. Soccer National C Coaching License (2024); National D Coaching License (2023)

• Expanded territory from two states to five, driving SaaS broadcasting, website, and media solutions sales to K-12 schools and districts.
• Established long-term relationships with athletic directors and school leaders, resulting in increased repeat business and referrals.
• Developed Carolinas market for K-12 SaaS provider, managing prospecting, demos, negotiation, and closing processes.

• Led a department of 4 full-time staff responsible for growing partnership revenue, managing client relationships, and reporting the impact of activations each season.
• Collaborated with departments to create new sponsorship inventory, contributing to $500,000 departmental sales growth.
• Prospected, negotiated, and closed partnership sales, enhancing retention by showcasing ROI for each activation.

• Business Development Consultant, Charlotte Hounds (2014)
• Director of Sports Sponsorships & Memberships, Primland, Auberge Resorts Collection (2013-2014)
• Account Coordinator, GMR Marketing (2005-2008)
• Marketing/Corporate Partnerships Assistant, Cleveland Browns (2004-2005)
• Sales Analysis Intern, Lexmark (2003-2004)
• Marketing Intern, Lexington Horsemen / Arena Football (2003)
• Marketing Intern, Lexington Legends / White Sox (2002)

Summa Cum Laude; Honors in Marketing; Honors in Managment