Tia Hawkins
Plano,TX
Summary
Experienced Event Manager with a proven track record in planning and executing large-scale trade shows, conferences, and corporate events. Skilled in cross-functional collaboration, budget management, and utilizing project management tools to deliver events that align with organizational goals. Proficient in Salesforce, Wrike, Cvent, and HubSpot, with a strong background in the healthcare and technology sectors.
Overview
10
10
years of professional experience
Work History
Marketing Manager, Tradeshows & Events
Argon Medical Devices
10.2022 - 02.2025
- Led internal and external marketing initiatives supporting product education and feature rollout across key B2B stakeholders.
- Coordinated with sales, product, and marketing leadership to build communication tools and campaigns that increased engagement at national sales meetings and industry conferences.
- Created structured timelines, templates, and dashboards to improve visibility across deliverables
Marketing Manager, Industry Events
ThomasARTS
05.2021 - 10.2022
- Partnered with internal teams to support B2B marketing strategies for healthcare clients
- Managed event deliverables in sync with product launches and customer engagement goals, ensuring visibility across operations and leadership.
- Coordinated cross-functional timelines and asset development across marketing, product, and creative teams, improving campaign execution speed and accuracy.
- Delivered internal toolkits and documentation that helped support consistent messaging and training across departments.
Project Coordinator
Infinite Digital
10.2020 - 04.2021
- Oversaw digital marketing projects from intake through delivery, serving as liaison between designers, developers, and account leads.
- Managed campaign deliverables across multiple clients, prioritizing feature requirements and aligning deliverables to client goals.
- Used Wrike to manage timelines, dependencies, and cross-team accountability.
Conference Planning Manager
Renaissance Dallas Addison
06.2019 - 03.2020
- Served as the main point of contact for large-scale corporate meetings, coordinating AV, technical support, and logistics to ensure seamless product presentations and internal events.
- Collaborated with internal departments to execute event experiences aligned with business goals and customer needs.
Event Coordinator
Baker Hill
05.2016 - 05.2019
- Led the organization of the company's annual user conference and trade show participation, managing budgets, vendor relations, and event logistics.
- Developed and executed marketing campaigns to promote events, resulting in increased attendance and engagement.
Senior Digital Account Coordinator
The Berry Company
08.2015 - 03.2016
- Managed digital marketing campaigns focused on SEO/SEM, providing insights through Google Analytics to enhance client results.
- Mentored and trained peers on digital practices, increasing productivity and standardizing reporting workflows.
Digital Account Coordinator
The Berry Company
10.2014 - 08.2015
- Developed and executed tailored SEO strategies for small-to-midsize business clients, improving visibility and inbound lead generation.
- Delivered consultative support to clients and collaborated with internal teams to ensure campaign success.
Education
MBA - Marketing
Butler University
Indianapolis, IN08-2021
Bachelor of Science - Sport Management
Xavier University
Cincinnati, OH05-2014
Skills
- Vendor & Partner Management
- Performance Tracking & Reporting
- Stakeholder Communication
- Risk Mitigation & Problem Solving
- Timeline and Task Management
- Budget Oversight & ROI
- End-to-End Project Ownership
- Cross-Functional Leadership
Timeline
Marketing Manager, Tradeshows & Events
Argon Medical Devices
10.2022 - 02.2025
Marketing Manager, Industry Events
ThomasARTS
05.2021 - 10.2022
Project Coordinator
Infinite Digital
10.2020 - 04.2021
Conference Planning Manager
Renaissance Dallas Addison
06.2019 - 03.2020
Event Coordinator
Baker Hill
05.2016 - 05.2019
Senior Digital Account Coordinator
The Berry Company
08.2015 - 03.2016
Digital Account Coordinator
The Berry Company
10.2014 - 08.2015
MBA - Marketing
Butler University
Bachelor of Science - Sport Management
Xavier University
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