Tia Varnadore
Columbia,SC
Summary
Experienced, award winning, passionate, creative and innovative sales consultant with a successful history of working with multiple specialties (ophthalmology, ENT, psychiatry, neurology, pain, GYN, urology, podiatry, dermatology, plastics, orthopedics, vascular, burn and wound) including device, biotech, injectables, disposables, capital equipment, and pharmaceutical industries. Highly skilled navigator of hospital, pharmacy, ASC, OR, ER and clinical based protocol and product implementation including: buy and bill, surgeon and staff training, C- suite and administrative negotiations, P&T/VAC processes, MIPS/MACRA impact, pharmacy, billing/coding, and commercial/government formulary and insurance reimbursement landscapes.
Overview
26
26
years of professional experience
Work History
Senior Account Manager
Smith +Nephew, Biotissue
04.2024 - Current
- Achieved 238% of sales goal in 2025, increasing total volume from $300K to $1.4M.
- Negotiated contract pricing for skin substitutes (Grafix, Stravix, Oasis), Centrio PRP device/kits, and Versajet hydro-debrider capital/handpieces with hospital committees, securing formulary status and facilitating product purchase and consignment. Educated stakeholders on clinical evidence-based outcomes of human amniotic tissue across specialties, attended cases to support application and protocol, and coordinated product evaluations and reimbursement specifics.
- Promoted Biotissue portfolio in hospital ORs, private offices, and wound care centers, enhancing product visibility and adoption.
Senior Sales Coordinator
Crescent Construction
Columbia, SC
04.2023 - 04.2024
- Coordinated project schedules and resources for construction teams.
- Managed communication between clients, contractors, and subcontractors.
- Assisted in preparing bids and proposals for new projects.
Account Executive
MiMedex
Columbia, SC
08.2022 - 04.2023
- Identified and developed new prospects to increase sales while building strong relationships with wound care/burn center providers, podiatry, general surgery, orthopedics, sports medicine, plastic and reconstructive surgery, dermatology, and gynecology.
- Strategic territory planning, forecasting and development to increase market share through the identification of targeted physician practices, hospitals, wound care clinics, medical centers, surgical centers, and related entities.
- Presented scientific medical studies and complex medical information to stakeholders, including C-suite executives, physicians, thought leaders, and clinical staff.
- Increase awareness and utilization of regenerative biologics utilizing human placental tissue allografts and patent-protected processes to multiple sectors of healthcare.
- Navigated reimbursement issues effectively with commercial and government payers.
- Navigated operating room environments efficiently during surgical procedures.
Ophthalmic Surgical Account Manager
Omeros Corporation
, South Carolina
09.2018 - 01.2021
- Hired to enhance standard of care for cataract surgeries to include use of Omidria injection to prevent intraoperative miosis and post-operative pain. Define clinical benefits, cost analysis, and reimbursement counseling to ophthalmologists, administration, OR staff, C- suite and stakeholders at hospitals and ambulatory surgery centers in South Carolina/ Augusta, Georgia.
- Achieved 135% growth in sales during Q4 2019, earning national ranking of #3.
- Achieved 7068 vials sold in Q2 2020, a significant increase from 52 vials in Q3 2018 post-hire.
- Recognized as 2020 Presidents Club winner, with national ranking of #5 for sales performance.
- Awarded 2020 Olympus Club winner for outstanding sales achievements.
- Standard of care at 87% of SC hospitals and ambulatory surgery centers
- Facilitated first private equity agreement for Omeros Corporation, establishing financial framework for all current and future Eye Health America sites.
Account Manager
Sun Ophthalmics
, South Carolina
07.2017 - 09.2018
- Achieved national ranking of #3 in sales for Bromsite during Q1 2018 (April-June).
- Grew Bromsite market share from 5.59% to 30.2%, significantly expanding brand presence.
- Boosted Bromsite TRX volume from 71 to 373 per month, driving substantial sales growth.
- Increase Bromsite branded market share presence and TRX volume by offering a consultative and solution- based service model to enhance office work flow and patient cataract regimen compliance.
Territory Manager II
Arthrocare/Smith & Nephew
, South Carolina
07.2012 - 07.2017
- Instructed otolaryngologists on merits and utilization techniques of Coblation surgical platform, sinus instruments, and epistaxis products across OR, ER, surgery centers, and in-office settings, while collaborating with OR team to deliver clinical and equipment support, case coverage, and evaluation management, ensuring high-quality customer service and timely quote submissions.
- Achieved membership in Presidents Club in 2015 for surpassing sales objectives.
- Named Southeast Region MVP 2015 for significant contributions to sales growth and team success.
- Ranked #4 out of 75 representatives nationally year end 2015 (114.84% to quota)
- Recognized in Circle of Excellence 2016 for exceptional sales performance, demonstrating commitment to achieving sales objectives.
- Ranked #8 out of 75 representatives nationally year end 2016 (101.98% to quota)
Territory Manager
Ista Pharmaceuticals
, South Carolina
02.2008 - 07.2012
- Promoted Xibrom, Istalol, Vitrase, Bepreve, and Bromday to ophthalmologists, optometrists, pediatricians, and allergists, advocating product availability in hospitals and surgery centers. Educated physicians on Vitrase benefits to enhance absorption of injectable medications. Developed surgical instruction sheets with physicians to improve patient compliance and ensured product availability and proper dosing through communication with hospital and ambulatory surgery center personnel.
- #11 out of 170 (Top 6%) representatives nationally Q1 2012 (Bausch & Lomb/Valeant acquisition)
- Achieved 60% market share for Bromday from 2010 to 2012
- Received Bepreve Top Ten Market Share Award in 2011 for outstanding performance
- Received Xibrom Market Leadership Award for outstanding sales performance from 2008 to 2010
- Achieved first place in March Madness contest in 2012
Territory Sales Representative
Forest Laboratories
Columbia, SC
09.2006 - 02.2008
- Ranked consistently in top 10% of sales pods nationwide through strategic collaboration and planning, contributing to overall team success.
- Received the Outstanding Namenda Sales Award for exceptional sales performance and dedication to promoting the product.
- Expanded Lexapro and Namenda market share by cultivating relationships with key healthcare providers, enhancing product visibility and patient access.
- Converted competitor targets into advocates for Lexapro during Catch Some Zs contest, showcasing effective persuasion and relationship-building skills.
Financial Specialist
Wachovia Bank
Columbia, SC
06.2004 - 09.2006
- Analyzed financial data to support investment recommendations and client strategies.
- Consulted with customers to develop tailored financial proposals aimed at achieving long-term business and personal goals.
- Assisted clients in understanding financial products and services for informed decisions.
- Collaborated with team members to streamline reporting processes and enhance efficiency.
Account Executive
White Directory Publishers
, South Carolina
12.2000 - 06.2004
- Developed new accounts and maintained existing relationships by marketing and selling yellow pages advertising packages for The Talking Phone Book through cold calling, prospecting, and sales presentations.
- Recognized as Sales Representative of the Year for consistently achieving high sales performance in 2002.
- Earned Winners Circle status in 2003 for excellence in sales performance and client relationship management.
- Recognized as Rookie of the Year for exceptional sales performance and rapid account growth in 2001.
Education
Bachelor of Science - Criminal Justice
University of South Carolina
Columbia, SCSkills
- Account Management
- Reimbursement management
- Reimbursement strategies
- Strategic selling
- Territory growth and development
- Clinical training
- Presentation skills
- Problem solving
- Product education
- Market analysis
- Customer relationship management
- Contract management
- Negotiation strategies
- Product launch
Timeline
Senior Account Manager
Smith +Nephew, Biotissue
04.2024 - Current
Senior Sales Coordinator
Crescent Construction
04.2023 - 04.2024
Account Executive
MiMedex
08.2022 - 04.2023
Ophthalmic Surgical Account Manager
Omeros Corporation
09.2018 - 01.2021
Account Manager
Sun Ophthalmics
07.2017 - 09.2018
Territory Manager II
Arthrocare/Smith & Nephew
07.2012 - 07.2017
Territory Manager
Ista Pharmaceuticals
02.2008 - 07.2012
Territory Sales Representative
Forest Laboratories
09.2006 - 02.2008
Financial Specialist
Wachovia Bank
06.2004 - 09.2006
Account Executive
White Directory Publishers
12.2000 - 06.2004
Bachelor of Science - Criminal Justice
University of South Carolina