Led nationwide tour campaigns for club-to-arena level shows, supporting three Senior Partner Booking Agents and two Co-Heads of the Hip-Hop department in executing tour deals, managing scheduling, client meetings, and expense reconciliation.
Executed tour marketing across major North American markets by creating announcement artwork, coordinating marketing assets, overseeing tour announcements and on-sale execution, and analyzing ticket sales performance to drive demand growth.
Developed and pitched an internal bi-weekly Hip-Hop industry newsletter, enhancing department-wide knowledge on emerging artists, trends, and brand partnerships.
Supported talent scouting at live shows and produced post-show coverage reports for agents, while managing internal and external ticket requests.
Promotions Assistant
iHeartMedia, Inc
Chicago, IL
01.2022 - 07.2022
Executed audience-building strategies for live shows, enhancing engagement and attendance for Promotions and Marketing initiatives.
Produced real-time social media content with talent to amplify live events, client activations, and sponsor visibility across digital platforms.
Oversaw live event production and talent coordination, enhancing on-air hosting quality and optimizing in-person audience experience.
Executed on-site event logistics, including audio setup, promotional installations, and staging coordination.
Development Intern
Sony Pictures Entertainment, Inc
Culver City, CA
06.2019 - 09.2021
Transcribed scripts and maintained development reports and grids.
Assisted in managing the schedule of the Sr. Vice President, Kathryn Busby at TriStar Pictures.
Developed and pitched a TV series to senior executives at TriStar Pictures.
Drafted press releases and contributed ideas for internal and external crisis strategies under the mentorship of the Sr. Vice President of Corporate Communications, Tahra Grant.
Public Relations Intern
CURLFEST Beauty Summit
Washington, D.C
07.2020 - 09.2020
Assisted in the production of the annual CURLFEST Beauty Summit.
Pitched and secured celebrity talent as hosts, panelists, and entertainment.
Developed media list and secured press to media coverage for CURLFEST.
Maintained and organized the schedule of the CEO, Charisse Higgins for press interviews and meetings.
Public Relations Intern
Angela Rye, Impact Strategies: Political Advocacy and Social Impact Firm
Washington, D.C
06.2019 - 01.2020
Created press plans for the Essence Festival.
Proofread materials prepared by all team members.
Prepared briefings for Angela Rye's interviews.
Assisted in the production of the BET special Young, Gifted, and Broke.
Education
Bachelor of Arts - Strategic, Legal & Management Communications
Howard University
05.2021
Skills
Event Organization
Concur – Travel Coordination and Expense Management
Adobe (Photoshop, InDesign, Illustrator)
Microsoft Office (Excel, Outlook, PowerPoint, Word)
Brand Partnership Development
Social Media Management
Timeline
Music Touring Assistant
William Morris Endeavor (WME)
03.2023 - Current
Promotions Assistant
iHeartMedia, Inc
01.2022 - 07.2022
Public Relations Intern
CURLFEST Beauty Summit
07.2020 - 09.2020
Development Intern
Sony Pictures Entertainment, Inc
06.2019 - 09.2021
Public Relations Intern
Angela Rye, Impact Strategies: Political Advocacy and Social Impact Firm
06.2019 - 01.2020
Bachelor of Arts - Strategic, Legal & Management Communications