Tiara Barnes
Marketing Specialist II
Dallas,TX
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
3
3
years of professional experience
Work History
Marketing Specialist II
Exeter Finance
03.2024 - Current
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Spearheaded successful rebranding efforts, aligning company messaging with target audience preferences.
- Updated customer database and generated lists and counts for direct marketing projects.
Marketing Specialist
Exeter Finance
10.2022 - 03.2024
- Support Sales new hire by collaborating with third-party vendors to process sales collateral.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Collaborate with the Training team to lead the discussion of partnership between Sales and Marketing for new hire orientation.
- Onboarded new team members and coached personnel in marketing tasks.
Marketing Coordinator
Exeter Finance
05.2021 - 10.2022
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
Education
Bachelor of Science - Marketing
California State University - East Bay
Hayward, CA06.2020
Skills
Branding
Sales Strategies
Relationship Building
Decision-Making
Professionalism
Attention to Detail
Analytical Thinking
Time management abilities
Marketing Strategies
Multitasking
Modeling and simulation expertise
Timeline
Marketing Specialist II
Exeter Finance
03.2024 - Current
Marketing Specialist
Exeter Finance
10.2022 - 03.2024
Marketing Coordinator
Exeter Finance
05.2021 - 10.2022
Bachelor of Science - Marketing
California State University - East Bay