Tiffany Chan
Sunnyvale,United States
Summary
Data-driven merchandising and growth strategist with 5+ years of experience across eCommerce, affiliate ecosystems, and F&B startups. Proven track record of scaling high-ROI programs, optimizing platform merchandising resources, and driving GMV growth through cross-functional collaboration, analytics, and creator-focused incentives.
Overview
8
8
years of professional experience
Work History
Senior Merchandising Manager - Affiliate Operation
Bytedance
San Jose, California
01.2023 - Current
- Led campaign merchandising, driving $50M+ in GMV across multiple platform campaigns through coordinated BAU channel activation.
- Optimized category-level affiliate merchandising in partnership with cross-functional teams, increasing product exposure 5.4x and daily GMV +158% in 2025.
- Owned LIVE merchandising strategy, delivering positive ROI through incentive programs, data-led product pools, and GTM initiatives.
- Partnered with Marketing, Affiliate Ops, and Creator Community to launch and scale multi-event creator activations, driving $2.5M+ GMV and increased creator adoption via sampling and on-site activations.
Assistant eCommerce Merchandiser
Good Eggs
Oakland, United States
11.2020 - 12.2022
- Analyzed data/KPIs to implement digital strategies to optimize search & browse experience on all devices
- Facilitated category & subcategory innovation through data and competitive review for elevated customer experience and ATC rate
- Executed proper page tagging, imagery, & copy for an optimized PDP experience, shared 'best practice' guides with partner teams for cross functional alignment
- Collaborated with partner buying, marketing, & category management teams to deliver best in class Sale, Homepage, & Email offer experiences
- Coordinated photo samples and photography needs for PDPs, marketing initiatives, and producer pages
Assistant Category Manager
Oh My Green
Burlingame, United States
11.2017 - 12.2019
- Procurement lead for national snack program responsible for product innovation, helping to grow business 2.5x YOY and gross revenues exceeding $50M
- B2B project management for new vendor on-boarding of over 25 vendors worth $575k of new volume
- Food product team liaison for sales group managing prospective client proposals helping to grow OMG 2x YOY from $16M to $37M COB 2018
- Developed order guides and evaluated new sku's for 30 national launches
- Created internal marketing initiatives and events that supported annual sales for Northern California $7.5M 2019
- Developed catering SOP's to minimize food cost and increase production efficiencies that helped grow product to 10% of overall revenues, $3.5M 2018
Education
Bachelors of Science - Nutritional Science, Dietetics
University of California, Berkeley
Berkeley05.2016
Skills
- Microsoft Office
- Google Office
- Asana
- Notion
- Affiliate marketing
- Data analysis
- E-commerce strategies
- Product optimization
- Cross-functional collaboration
- Merchandising operations
- Campaign management
Timeline
Senior Merchandising Manager - Affiliate Operation
Bytedance
01.2023 - Current
Assistant eCommerce Merchandiser
Good Eggs
11.2020 - 12.2022
Assistant Category Manager
Oh My Green
11.2017 - 12.2019
Bachelors of Science - Nutritional Science, Dietetics
University of California, Berkeley