TIFFANY HALL STRICKLAND
Warrenton,Virginia
Summary
An accomplished and talented professional with a comprehensive background in business development, sales/marketing, community outreach, sales management, territory/account management, and public relations. An effective leader of sales teams, encouraging a high-performance sales culture. Establishes, cultivates, and manages productive relationships for long-term success in a competitive market. Delivers outstanding customer service for increased satisfaction and an exceptional client experience. Proficient with CRM management (several systems).
Overview
30
30
years of professional experience
Work History
Corporate Sales Specialist
Harmony Senior Services
Fairfax County , VA
2023.09 - Current
- Responsible for overall development, execution and leadership of the sales strategy for sales teams at two Northern Virginia communities
- Assists sales teams in meeting and exceeding all budget and occupancy expectations by managing and maintaining a working knowledge of lead development and tracking software, and performing external business development activities to increase organic lead generation
- Assists in managing the sales department staff to ensure completion of resident admission required documentation for company and state compliance
- Provides training to the sales team and other department heads for a consistent approach to lead follow-up and the touring experience
- Provides guidance on pricing and incentives to drive census with a solid understanding of direct competitors and their offerings in the market
Regional Director of Sales and Business Development
Retirement Unlimited Inc.
Fairfax County , VA
2023.04 - 2023.09
- Provided support and leadership for multiple senior living community sales teams in the Northern Virginia and Richmond markets
- Responsibilities included developing and implementing marketing and brand initiatives for each community to support corporate strategic goals
- Acted as a resource and advisor for sales directors in each community to drive census
- Routinely visited sites to ensure community excellence in physical appearance and proper adherence to marketing and other related strategies
- Provided training to community sales staff, setting guidelines for the entire sales process from inquiry to admission
Director of Sales
Harper's Station Gainesville - SRI Management
Gainesville , VA
2021.10 - 2023.04
- Initially responsible for pre-leasing sales for Gainesville's newest senior living community during the construction phase
- Upon the May 2022 opening, continued sales efforts with strong pre-leasing deposit retention, and ongoing success to exceed sales and occupancy goals
- Key decision maker as part of the management team, participating in the successful operation of an active senior living community
- Developed and executed strategic marketing plans to achieve sales targets
- External business development and organic lead generation performed by partnering with local organizations, physicians, skilled nursing facilities and hospitals
- Effectively presented senior living options and solutions to families during the necessary progression from home to a senior living community
Account Executive
Fauquier Health Home Care Services
Warrenton , VA
2020.08 - 2021.04
- Consistently exceeded monthly personal production goals by obtaining referrals for skilled nursing and therapy services for homebound patients
- Effectively communicated with key decision makers in hospitals, physician practices, and long-term care communities to promote proprietary services
- Developed and supported referral source relationships, generating referrals via in-office and facility visits
Community Relations Counselor
Heritage Village Assisted Living & Memory Care - Senior Living Sales
Warrenton, Gainesville, Haymarket, and Manassas , VA
2019.04 - 2020.07
- Maintained 90%+ occupancy in the senior living community by meeting and exceeding monthly budgeted net move-in sales goals
- Achieved and maintained the unprecedented 100% memory care occupancy with a waitlist sales goal
- Performed community outreach and business development, increasing awareness and referrals from hospitals, skilled nursing facilities & medical practices
Community Relations Director
Fox Trail Senior Living - Senior Living Sales
Stephens City & Front Royal , VA
2018.02 - 2018.10
- Oversaw internal sales and community outreach/business development for two assisted living communities simultaneously and managed the sales process
- More than doubled census in Front Royal and maintained high occupancy in Stephens City
- Maintained and updated an organized agenda detailing quota, territory analysis, and results reports
Sponsorship Sales and Marketing Representative
Virginia Gold Cup Association
Warrenton , VA
2015.09 - 2018.02
- Maintained customer accounts and established new partnerships through cold calling, exceeding sales goals and increasing sponsorship revenue for the Virginia and International Gold Cup Races
Territory Manager
Ross Pediatrics (Abbott Nutrition)
Fairfax , VA
1999.03 - 2003.05
- Performed nutritional and pharmaceutical sales to hospitals and pediatric medical offices
- Developed relationships with physicians, nurses, and key personnel for increased access to key decision makers and product recommendation
Public Relations Representative
Anne Arundel Medical Center
Annapolis , MD
1994.08 - 1997.07
- Conducted event planning, oversaw newsletter and article publication as well as press release composition and editing.
Education
Bachelor of Science - Journalism / Public Relations
Radford University
Skills
- Leader/Mentor
- Initiative/Motivated
- Performance-Focused
- Analytical
- Solution-Oriented
- Engaging
- Exemplary Communicator
- Dedicated
- Committed to Excellence
Timeline
Corporate Sales Specialist
Harmony Senior Services
2023.09 - Current
Regional Director of Sales and Business Development
Retirement Unlimited Inc.
2023.04 - 2023.09
Director of Sales
Harper's Station Gainesville - SRI Management
2021.10 - 2023.04
Account Executive
Fauquier Health Home Care Services
2020.08 - 2021.04
Community Relations Counselor
Heritage Village Assisted Living & Memory Care - Senior Living Sales
2019.04 - 2020.07
Community Relations Director
Fox Trail Senior Living - Senior Living Sales
2018.02 - 2018.10
Sponsorship Sales and Marketing Representative
Virginia Gold Cup Association
2015.09 - 2018.02
Territory Manager
Ross Pediatrics (Abbott Nutrition)
1999.03 - 2003.05
Public Relations Representative
Anne Arundel Medical Center
1994.08 - 1997.07
Bachelor of Science - Journalism / Public Relations
Radford University
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