Tiffany Hulsey
Partner Marketing
Summary
Collaborative and creative marketing professional with business-to-business marketing experience in the high-tech sector. A strategic thinker whose attention to detail drives big-picture objectives. Respected as a team player by internal stakeholders and external partners. Willing to challenge the status quo to influence decisions for maximum results.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Associate Partner Marketing Manager
Perficient
, GA
06.2020 - Current
- Work with national business units (BUs), sales, and alliance teams to execute the GTM marketing strategy with enterprise and strategic partners such as Salesforce, MuleSoft, Google Cloud, Dell Boomi, VMware
- Marketing activities include lead generation, brand awareness, content marketing, social media, sales enablement, and marketing to the partner
- Execute successful virtual events across multiple channel partners showcasing both partner and BU priorities
- Support critical alliance management functions for Salesforce and MuleSoft partnerships
- A demonstrated ability to cultivate relationships, consistently provide a fresh perspective, and an exemplary work ethic led to sequential promotions from Marketing Coordinator to Senior Marketing Coordinator to the current Associate Partner Marketing Manager role
Lead Development Representative
Perficient
, GA
02.2016 - 06.2020
- Experience supporting regional and platform-focused national business units including Salesforce.com, Oracle, and OneStream
- Developed and executed outbound campaigns while cultivating relationships with the Sales teams to better align proactive efforts
- Consistently a top Lead Development Representative (LDR) for the team, generating $7M in opportunities in my final year in role
- Set new team standards for collaborating with Marketing and Alliance to deliver measurable results to the partner
- Relied on by management to quickly adopt and train colleagues on business processes and platform implementations
- Championed data integrity, reporting, and effective utilization of sales and marketing platforms for the LDR, Marketing, Sales teams, and beyond
Business Operations Administrator
Perficient
, GA
05.2015 - 01.2016
- Supported the Microsoft business unit and the Alliance Director to maintain scoring for the partner program
- Managed processes for Business Operations team in multiple locations
- Coordinated cultural events for Atlanta teams both on and off site
Executive Assistant, Temporary Position
Software Paradigms International
, GA
01.2015 - 04.2015
- Managed administrative tasks for the Global CEO, CFO and COO including invoicing, reporting, travel arrangements
- Supervised Receptionist and oversaw office management
- Planned and managed on/offsite conferences and events
Executive Assistant, Temporary Position
North American Properties, Avalon
, GA
09.2014 - 12.2014
- Managed administrative responsibilities for the Area Director of Operations and the Vice President/Area General Manager. Supervised the Office Coordinator/Receptionist.
- Supported the General Manager with memos, claim follow-up, budgeting, and office training
- Assisted with vendor relations, tenant-related matters, and initial move-ins for over 60 retail tenants on property
Organizational Development Specialist
Enhanced Resource Centers
, FL
05.2013 - 02.2014
- Organized and assisted with executive staff/leadership meetings, offsite conferences, as well as assisted leaders with company-wide event planning, reporting directly to the COO and EVP
- Expanded Employee Development Program to include employee surveys, round tables, exit interviews, and reporting
- Created and ran employee engagement team (entry to executive levels)
- Assisted in Phase II development, implementation, and management of company intranet SharePoint sites for employee engagement, reporting, company news/updates, employee recognition, a knowledgebase for company/client procedures, meeting workspaces, organizational charts, etc.
Junior Innovator
Enhanced Resource Centers
, FL
05.2012 - 12.2012
- Worked with all departments to research processes and develop presentations or marketing documents for internal and external use
- Developed, implemented, and provided reporting for employee survey process for all levels, resulting in a new Employee Development Program
- Assisted with development and implementations of a Phase I company intranet site utilizing SharePoint
Manager, Client Services and Administrative Teams
Enhanced Resource Centers
, FL
03.2011 - 04.2012
- Responsible for 13 direct reports in 3 locations and managed temporary employees
- Developed employee trackers to determine areas of opportunities with time management, efficiency, consistency, and compliance for company and client procedures
- Created documentation of client processes for over 40 clients
Client Services Administrator
Enhanced Resource Centers
, FL
03.2010 - 02.2011
- Ascended from basic administrative responsibilities to interacting with clients, handling settlements, training/onboarding new employees, managing temporary employees
- Took initiative to independently research, develop, and present positive and creative changes to the work environment to boost morale and productivity
Education
Coursework - Graphic/Web Design
The Art Institute of Atlanta
Bachelor of Science -
Point University
Atlanta, GA 08.2004 - 05.2009
Skills
Salesforce Sales Cloud
Pardot
Asana
DiscoverOrg/Zoominfo
Outreachio
Adobe Creative Suite
Microsoft SharePoint
Accomplishments
- Extra Mile Award, August 2019
- Employee of the Month award, April 2013
- Q1 Certificate of Recognition winner, 2013
- Q3 Employee of the Quarter winner, 2012
Timeline
Associate Partner Marketing Manager
Perficient
06.2020 - Current
Lead Development Representative
Perficient
02.2016 - 06.2020
Business Operations Administrator
Perficient
05.2015 - 01.2016
Executive Assistant, Temporary Position
Software Paradigms International
01.2015 - 04.2015
Executive Assistant, Temporary Position
North American Properties, Avalon
09.2014 - 12.2014
Organizational Development Specialist
Enhanced Resource Centers
05.2013 - 02.2014
Junior Innovator
Enhanced Resource Centers
05.2012 - 12.2012
Manager, Client Services and Administrative Teams
Enhanced Resource Centers
03.2011 - 04.2012
Client Services Administrator
Enhanced Resource Centers
03.2010 - 02.2011
Bachelor of Science -
Point University
08.2004 - 05.2009
Coursework - Graphic/Web Design
The Art Institute of Atlanta