Tiffany King
Friendswood
Summary
Results-driven enrollment professional with nearly a decade of experience in college admissions, student recruitment, CRM optimization, and strategic enrollment planning. Proven ability to drive enrollment growth, enhance operational efficiency, and leverage data-driven insights to shape institutional strategy. Adept at leading high-performing teams, managing the full recruitment cycle, streamlining admissions processes, and engaging prospective students through targeted recruitment and outreach efforts. Seasoned Admissions Director with a strong background in overseeing admission processes for various educational institutions. Possess solid managerial experience, strategic planning abilities, and exceptional communication skills which have been instrumental in enhancing student enrollment rates. Demonstrated success in developing effective admissions policies and procedures to streamline operations. Committed to fostering positive relationships with students, their families, and faculty members to ensure smooth admission processes.
Overview
11
11
years of professional experience
Work History
Educational Consultant
Self-employeed
Friendswood
12.2022 - Current
- Guided high school, undergraduate, and graduate students through personalized college admissions processes.
- Guided clients through refining application essays.
- Provided detailed guidance on college application systems.
- Provided comprehensive financial insights for students and families.
- Conducted practice interviews to prepare students for admissions.
- Recommend strategies to maximize financial aid.
- Advised clients on utilizing campus resources for successful transitions.
- Stay informed on latest higher education trends.
Director, Admissions and Recruitment
University of Houston
Houston
01.2024 - 09.2024
- Managed the full recruitment funnel, overseeing prospect generation, marketing campaigns, application processing, and admissions decisions, leading to a 5.9% increase in enrollment
- Reviewed and evaluated over 2,000 graduate applications, ensuring a competitive and holistic selection process
- Collaborated with faculty and program chairs to refine admissions selection criteria, resulting in a 10% improvement in retention rates
- Led a team of 6 admissions professionals, training them on best practices for application evaluation, leading to a 20% increase in processing efficiency
- Developed and executed a strategic vision that established international partnerships, expanding the global candidate pool
- Streamlined admissions processes, reducing the average application to decision time by 7 days, enhancing efficiency and applicant experience
- Utilized data analytics to refine recruitment strategies, achieving a 20% improvement in lead conversion rates
- Engaged in budget planning, grant oversight, and policy development, optimizing resource allocation and financial performance
- Led the implementation of new programs and projects, continuously monitoring activities to drive effectiveness and achieve desired outcomes
- Represented the department to internal and external constituents, building strong relationships with key stakeholders to foster collaboration and support
- Demonstrated flexibility by performing diverse job-related duties as needed, contributing to the overall organizational success.
Welcome Center Manager
Rice University
Houston
01.2023 - 01.2024
- Managed camps tour operations, ensuring an exceptional visitor experience for prospective students, school groups, visitors, and VIP guests
- Developed and executed public relations initiatives to strengthen Rice University’s external image and engagement with the community
- Wrote and distributed a weekly newsletter called Welcome, keeping prospective students, families, and Rice community informed about campus events, updates, and general university happenings
- Served as a liaison between admissions, public affairs, and campus departments, coordinating customized tours
- Led training and development for student tour guides and front-facing staff, ensuring high quality campus representation
- Assisted in organizing quarterly partner lunches, strengthening relationships with campus departments, alumni, local community, and external partners to foster engagement and community outreach.
Interim Director, Student Enrollment Center
University of Houston-Clear Lake
Houston
03.2020 - 12.2022
- Lead initiatives to enhance the experience for over 9,000 prospective students and their families, overseeing all aspects of recruitment, admissions processing, and yield management
- Oversaw admissions, financial aid, and registrar services, serving as the front facing representative for multiple offices
- Improved student retention by 15% and satisfaction rates by 25% through effective management of the Student Enrollment Center staff and operational functions
- Built and strengthened K-12 and local college partnerships, enhancing outreach efforts and improving college access for diverse student populations
- Directed enrollment operations, providing leadership for student support services and admissions processing
- Trained and developed staff on customer service best practices and CRM utilization
- Collaborated with cross-functional teams to integrate admissions, registrar, and financial aid functions, enhancing operational efficiency and improving the student experience
- Conducted data analysis to track enrollment trends and inform strategic planning
- Implemented process improvements that reduced student inquiry response time by 10%
- Assisted the Registrar’s Office by collecting documents, removing holds, printing transcripts, and providing direct student support.
Associate Director of Admissions
University of Houston-Clear Lake
Houston
05.2018 - 12.2022
- Managed the full recruitment funnel, including prospect outreach, application evaluation, admissions decision-making, and yield strategies, increasing enrollment yield by 15%
- Led the planning and execution of recruitment events and campus visits, ensuring a cohesive and exceptional experience for prospective students and their families
- Managed a $250,000 recruitment budget, strategically allocating resources to maximize outreach and conversion rates
- Developed and maintained relationships with high school counselors, leading to a 11% increase in applications from strategic territories
- Led staff training and development initiatives, fostering professional growth and operational efficiency
- Partnered with the marketing and communications department to align recruitment materials with broader marketing strategies, ensuring consistency in messaging
- Conducted presentations for prospective students, families, and high school groups, boosting engagement and enrollment yield
- Utilized Slate CRM for recruitment, reporting, and analytics to measure progress toward strategic enrollment goals
- Leverage Slate to analyze applicant data, improving predictive modeling and increasing enrollment conversion rates by 4%
- Served on the admissions application review committee, processing application reviews for 10,000 applicants across multiple recruitment cycles, ensuring an equitable selection process
- Processed residency classifications for a year, ensuring compliance with state and institutional residency policies
- Designed strategic outreach campaigns, increasing application rates from target schools by 3%
- Reviewed and made admissions decisions each application cycle, ensuring alignment with institutional enrollment goals.
Events Assistant
University of Houston-Clear Lake
Houston
02.2016 - 05.2018
- Revamped campus tour programs, resulting in a 15% attendance increase, and developed strategic high school partnerships
- Managed recruitment territories, ensuring constituent outreach and engagement with prospective students
- Mentored student tour guides and enhanced overall visitor experience
- Coordinated and presented at admissions events, effectively communicating the university’s value proposition to diverse audiences
- Served as an in-house admissions recruiter for both undergraduate and graduate admissions, assisting prospective students through the application process
- Provided customer service and application support, ensuring a seamless transition from inquiry to enrollment.
Scheduling Coordinator
University of Houston-Clear Lake
Houston
10.2013 - 01.2016
- Managed academic classroom scheduling and optimized space utilization through data analysis, receiving multiple awards for service excellence.
- Prepared and distributed detailed reports on scheduling metrics and performance indicators.
- Utilized MS Office and Excel to analyze data and create spreadsheets.
- Managed room and resource bookings for internal and external meetings and events.
Education
Ph.D. - Educational Leadership
Houston Christian University
Houston, TX09-2023
Master of Science - Human Resource Management
Houston Christian University
Houston, TX05-2020
Bachelor of Arts - Interdisciplinary Studies
Houston Christian University
Houston, TX08-2018
Skills
- Application processing
- Recruitment strategies
- Data analysis
- Strategic planning
- Team leadership
- Holistic assessment
- CRM utilization
- Marketing campaign development
- Stakeholder engagement
Affiliations
- Delta Mu Delta International Business Honor Society
- Member, Graduate Management Admissions Council
- Member, Campus Information Visitor Service Association
- Member, National Association for College Admissions Counseling
- Committee Member, Higher Education User Group CX Experience
Publications
Perceived Barriers to Postsecondary Enrollment for Rural High School Students: A Qualitative Study From High School Counselors’ Perspectives, King, T., 2023, ProQuest Dissertations & Theses Global, 2864447940
Accomplishments
- Hugh P Avery Staff Merit Award, 2019
- Hugh P Avery Staff Merit Award, 2015
Timeline
Director, Admissions and Recruitment
University of Houston
01.2024 - 09.2024
Welcome Center Manager
Rice University
01.2023 - 01.2024
Educational Consultant
Self-employeed
12.2022 - Current
Interim Director, Student Enrollment Center
University of Houston-Clear Lake
03.2020 - 12.2022
Associate Director of Admissions
University of Houston-Clear Lake
05.2018 - 12.2022
Events Assistant
University of Houston-Clear Lake
02.2016 - 05.2018
Scheduling Coordinator
University of Houston-Clear Lake
10.2013 - 01.2016
Ph.D. - Educational Leadership
Houston Christian University
Master of Science - Human Resource Management
Houston Christian University
Bachelor of Arts - Interdisciplinary Studies
Houston Christian University
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