Tiffany King
Honolulu,HI
Summary
Knowledgeable marketing professional with 20 years of comprehensive experience in planning and executing innovative advertising campaigns that drive brand recognition and consumer engagement. Proven track record of developing strategic marketing plans and managing cross-functional teams to deliver impactful results. Demonstrated ability in leveraging market research and data analysis to optimize advertising effectiveness and reach across multiple marketing channels.
Overview
20
20
years of professional experience
Work History
Director of Advertising
Hilton Hawaiian Village Waikiki Beach Resort
08.2015 - Current
- Responsible for execution of hotel level marketing activities that effectively position hotel, drive demand, create engagement and increase conversion to bookings.
- Manage all social media accounts, crafting compelling content for posts and advertisements to engage consumers. Lead initiatives to increase follower growth and drive revenue. Design and implement targeted advertising campaigns on various social channels to effectively reach desired audiences and increase bookings.
- Oversee the assessment of social media influencer requests, selecting influencers that align with brand identity and audience engagement. Facilitate negotiations to define expectations and track performance metrics.
- Facilitate response strategies for customer reviews and communicate actionable feedback to hotel team to improve service quality.
- Monitor hotel online presence to align with marketing strategy. Updated website and third-party platforms to maintain accurate hotel information. Assisted corporate web team with initiatives to enhance website and promote resort features.
- Direct external creative agencies in the production of high-quality advertising collateral and social media assets to enhance brand visibility.
- Deliver high-quality photography and video content for the resort. Streamline media library management to enhance asset accessibility. Cultivate strong relationships with photographers and videographers to produce, edit, and finalize all marketing materials.
- Lead initiatives to design and produce marketing materials that support hotel departments in guest and team member communications. Partnered with cross-functional teams to develop streamlined procedures and programs.
- Partner with director to ensure effective budget allocation and control of departmental project expenses.
Regional Marketing Manager
Hilton Hawaii
08.2008 - 08.2015
- Managed multiple external creative agencies for design and production of various advertising, signage and collateral.
- Designed and produced various hotel level marketing collateral, menus, signage for operational departments such as Food & Beverage and Front Office. Collaborated with different departments to create efficient procedures and programs to improve guest communication and align marketing with overall business objectives of the hotel.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral for hotel promotions.
- Coordinated with photographers and media teams to develop high-quality creative assets for managed hotels.
- Managed social media accounts by creating content for posts and ads to engage consumers, grow followers and drive revenue during need periods and events.
- Planned sales events to promote managed hotels and region to new and existing clients.
Regional Advertising Coordinator
Hilton Hawaii
12.2005 - 08.2008
- Designed and produced various marketing materials to support other hotel departments for guest-facing and team member communications. Collaborated with different departments to create efficient procedures and programs.
- Created purchase orders in Birch Street for all department projects and reliably followed up with vendors and finance department on payments.
- Managed multiple external creative agencies for design and production of various advertising, signage and collateral.
- Coordinated photography and video footage for sales promotion of properties, as well as maintaining library. Worked with photographers and videographers to create, manage, edit and approve all assets for managed hotels.
Education
Bachelor of Arts - Communications
Chapman University
Orange, CA05-2005
Skills
- Marketing campaign development
- Relationship Building
- Project Management
- Social Media Marketing
- Promotional Events
- Creative Direction and Design
Accomplishments
- August 2023 - Lead 2.1 Leadership Development Series
- March 2023 - Manager of the Quarter Award
Timeline
Director of Advertising
Hilton Hawaiian Village Waikiki Beach Resort
08.2015 - Current
Regional Marketing Manager
Hilton Hawaii
08.2008 - 08.2015
Regional Advertising Coordinator
Hilton Hawaii
12.2005 - 08.2008
Bachelor of Arts - Communications
Chapman University