Tiffany Lawson
Louisville,KY
Summary
Sales planning and operations leader delivering measurable revenue and productivity gains through data-driven planning, process optimization, and team leadership. Has scaled revenue, improved operational efficiency, and aligned finance, analytics, and business partners around metrics that guide better decisions.
Overview
16
16
years of professional experience
Work History
Freelance Training Contractor
Coaching Plus
Louisville, KY
11.2022 - Current
- Co-designed cross-functional performance frameworks with business leaders, improving reporting accuracy and enhancing individual accountability.
- Managed parallel timelines and deliverables, delivering customized strategic solutions for multiple corporate clients.
Fiber Sales Executive
AT&T
Louisville, KY
10.2024 - 03.2025
- Managed full sales cycles using CRM analytics to enhance conversion rates and improve forecast accuracy.
- Accelerated outbound prospecting, closed high-value contracts, and developed long-term client retention models.
Sales Planning Manager Training & Development / Incentives
AT&T
Louisville, KY
03.2017 - 10.2023
- Performance Transformation: Spearheaded strategic redesigns yielding a 250% sales performance spike and a consistent 20%+ YOY productivity lift.
- Directed enterprise sales programs across U.S. and Mexico, ensuring strategic execution aligned with organizational goals.
- Architected data frameworks and KPI dashboards that enabled executive leadership to make data-driven corporate decisions.
- Partnered with finance, analytics, and QA to optimize operational metrics, ensuring successful execution of programs.
Sales Planning Manager Southeast Call Centers / Account Management
AT&T
Louisville, KY
07.2010 - 02.2017
- Revenue Scaling: Scaled regional center revenue from $1M to over $12M annually through operational enhancements.
- Process Engineering: Increased operational efficiency by 55% through data-driven workflows and capacity planning.
Education
MBA - Business Management
Northern Kentucky University
12-2025
B.A. - English Literature
University of Tennessee
Skills
- Sales planning and analytics
- Data interpretation
- Project oversight
- Team leadership and training
- Revenue growth
- Process optimization for performance improvement
Timeline
Fiber Sales Executive
AT&T
10.2024 - 03.2025
Freelance Training Contractor
Coaching Plus
11.2022 - Current
Sales Planning Manager Training & Development / Incentives
AT&T
03.2017 - 10.2023
Sales Planning Manager Southeast Call Centers / Account Management
AT&T
07.2010 - 02.2017
MBA - Business Management
Northern Kentucky University
B.A. - English Literature
University of Tennessee