Summary
Overview
Work History
Education
Skills
Languages
Websites
Timeline
Generic

Tiffany M

Seattle

Summary

Accomplished leader with a proven track record at Amazon, driving millions of visitors and generating revenue through innovative communications and content marketing. Expert in strategic communications and team leadership, enhancing brand visibility and engagement. Skilled in content marketing and SEO, delivering performance-driven strategies with enthusiasm and precision.

Overview

15
15
years of professional experience

Work History

Head of Content & Events

Amazon
Seattle
02.2023 - Current
  • Drove 1.9 million distinct visitors and generated $1.1 million in revenue from content marketing efforts for Amazon Freight
  • Launched and scaled Amazon Shipping blog and content marketing program globally
  • Managed end-to-end content marketing, editorial development, paid campaigns, and speaking engagements
  • Oversaw a team of nine to attract, nurture, and retain customers effectively
  • Developed annual content calendar, messaging strategy, and executional channels for Amazon Freight
  • Delivered performance-driven marketing strategies to enhance customer engagement and brand awareness
  • Coordinated executive public speaking at events to strengthen thought leadership initiatives

Director of Communications

Temple University
Philadelphia
10.2016 - 05.2022
  • Directed strategic communications and content initiatives for Fox School of Business, enhancing brand visibility
  • Oversaw brand management and execution of Strategic Plan while leading five direct reports
  • Spearheaded content strategy and executive communications, collaborating on PR and media relations
  • Managed multi-channel communications reaching 1.5 billion online visitors and 121.5 million print readers annually
  • Executed social media growth strategies, email campaigns targeting over 2 million subscribers

Senior Associate Director of Communications

Fox School of Business
Temple
10.2016 - 12.2018
  • Directed team of four at Fox School of Business, achieving over 400 media placements
  • Drove social media initiatives, resulting in 112% follower increase
  • Engaged over 605,000 subscribers through targeted email campaigns
  • Produced digital and print content, generating over 250,000 page views to enhance brand visibility
  • Served as key member of crisis communications team addressing inaccurate U.S. News rankings data
  • Developed and executed brand recovery strategy to restore reputation

Director of Marketing and Communications

DataArts
Philadelphia
05.2015 - 10.2016
  • Directed strategic marketing, branding, and communications; drove adoption of the platform with digital marketing, public relations, and events; originally intended to serve 400 participants in PA, the platform attracted 14,000+ participants in 14 states and D.C
  • Worked in close collaboration with the CEO, the senior staff, and the fundraising team to meet institutional goals and engage donors, raising $4M per year
  • Helped build partnerships with 50+ donors, sponsors, targeted media outlets to extend awareness among key segments

Director of Marketing & Communications

MediaBrix
New York
06.2012 - 03.2013

Director of Marketing

Pontiflex
Brooklyn
10.2010 - 06.2012

Education

MFA - Creative Writing

Rosemont College
Rosemont, PA
01.2017

MS - Digital Media and Publishing

New York University
New York
01.2006

BA - English

Virginia Commonwealth University
Richmond, VA
05.2002

Skills

  • Content marketing and SEO
  • Strategic communications
  • Event planning
  • Team leadership
  • Executive communication
  • Content management systems

Languages

English, Native

Timeline

Head of Content & Events

Amazon
02.2023 - Current

Director of Communications

Temple University
10.2016 - 05.2022

Senior Associate Director of Communications

Fox School of Business
10.2016 - 12.2018

Director of Marketing and Communications

DataArts
05.2015 - 10.2016

Director of Marketing & Communications

MediaBrix
06.2012 - 03.2013

Director of Marketing

Pontiflex
10.2010 - 06.2012

MFA - Creative Writing

Rosemont College

MS - Digital Media and Publishing

New York University

BA - English

Virginia Commonwealth University

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